What to include on your outdoor signage?

Faux foam monument signs

Outdoor signage is popular and efficient to promote your business, brand, services, products or new project. Commercial signs are not only a great way to effectively establish your brand’s image, but also a key element in the success of any branding campaign.

Many business owners spend a lot of time and money developing the best and coolest signage possible. However, many fail to consider the correct information or how to present it, once they have determined their design, and this is a huge mistake.

It is essential to keep in mind that people are busy, running, passing by or driving from one place to the other, minding their own business, and it is on that fraction of a second that you need to catch their attention. Nonetheless, getting them to notice you is not enough if they can’t understand what you are offering, selling or simply conveying. Therefore, it is important when designing your commercial signage, to consider the essentials to inform, before even considering the number of words, size, type, style and colors that your signage design should have.

Start with the Essentials

brick monument signEven though, every project is different there is standard and essential information that your signage should provide. For instance:

  • Company name
  • Phone number
  • Slogan
  • Website URL
  • Call to action

This doesn’t mean it has to be displayed all at once, you can make interesting combinations or simply rely on the most important regarding your needs and goals. However, these elements should give you a good starting point.

It is important to consider the target audience and their needs. This could also help determine the most essential information to provide. Remember, that in a blink of an eye your message should not only reach your target audience but also, it has to make an impact, therefore, the rule of thumb is to keep it simple.

Aesthetic Elements

Once you have analyzed all of these concepts and elements, you can start trying different colors, shapes, types, materials, and textures. Avoid using many colors or strange combinations. Stick to traditional contrasts and avoid abusing graphic elements.

A professional sign company can help to go through these steps and also help to determine the best way to use your possibilities in an efficient way. At BSC Signs, we have been helping business owners achieve and overcome their signage expectations. Our professional staff will personally work with you in order to build the most amazing, cool and eye-catching commercial signage. Contact us today and boost your business to success.

Get your local permits before installing your business sign

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Designing and building a cool, eye-catching, unique business sign is not easy at all. It is a complicated mixture of different tasks and steps that should be meticulously handled in order to ensure its efficiency and success. Most business owners understand this and invest a lot of time and money into getting the best results. Nonetheless, many forget the last step of their signage project, spoiling all efforts and hard work done.

There are so many different aspects that many business owners fail to comply with the local signage permits. It is a more common issue than many might believe, but failing to comply with your local signage permits could translate into major delays in your project, resulting in extra expenses.

Understanding your signage requirements and permits

Signage code
Get your business signage permits in order, before installing.

After so much hard work, the last thing one expects is a legal problem that spoils your investment and dreams.  Failing to comply with your local permits could become a huge issue. Every city has its own sign code associated with it, and within that, different zoning areas have their own code requirements. Some may include:

  • Sign Classification (information point or instruction point)
  • Traffic
  • Planning permissions
  • Local authority/County Council restrictions
  • Optimum visual impact with display points and positioning
  • Design including material, size, font color etc.
  • Health & Safety including identification of any residual hazards and/or risks
  • Government legislation

The best way to avoid any last minute legal problem is, hiring a professional signage company that takes care of your permits from the beginning. In fact, the best companies like BSC Signs, start their customer’s signage designs taking into consideration the city codes. BSC Signs is licensed in over 60 Colorado Cities—including the entire Denver Metro area. Therefore, we are familiar with each city code and use them during the design process to ensure we don’t create a sign that gets denied by the city. Contact Us today, and get your signage project on the right track.

How to design successful commercial signage?

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Commercial signs are essential elements required in order to ensure the success of any business. The marketing word is fierce and volatile; its fast-changing rhythm is virtually impossible to follow. Nonetheless, there are simple marketing tricks like a cool, eye-catching business sign design. A well-designed commercial signage will effectively work for a long time, but failing in its design, will scare away even the most faithful customers.

When creating a design for your business signage, it is important to consider different elements like color, typography, location, size, among many others, making them flow harmoniously together. At BSC Signs we have been offering the best signage solutions to U.S. citizens for decades.  Today we would like to share some important and handy tips to design a cool, original and effective commercial signage for your business.

Keep it simple

signage design
Tips to design a cool commercial signage

Business signage should be eye-catching, but readable. Simplicity in the design is better, especially if you are exploring ideas. When designing, keep in mind your brand’s essence, target audience, and business image.

Color combination

When selecting your signage colors keep in mind your services and business image, mission and goals. Avoid using more than 3 colors and try to keep combinations simple.

Color contrast is essential in order to ensure its readability. In most commercial signage you will find graphics and text, therefore it is important to select colors based on the information and graphics you will be displaying. According to the Advertising Association of America, the most visible color combinations in signage are white on blue, black on white, black on yellow and yellow on black. This could give you a good start.

Location

The other essential element to consider as well as, the colors, size, shape, design, and information to be displayed, is the location. This step should be taken care of from the beginning. The right location will also determine the right choice of colors and size, making the sign noticeable to your customers. For instance, you could use large fonts if your sign is placed near the road. This way, drivers will be able to read it from a distance.

As you can see designing an efficient commercial sign is not an easy task, but thanks to BSC Signs you can get the best signage solution that suits your budget. After a thorough needs analysis meeting we decide on the most effective and economical sign system to fit both your needs and your budget, taking into account all aspects of the project. Contact Us today and learn more.

How to ensure the success of your digital signage?

Digital signage has become extremely popular between business owners in Colorado. They represent an accurate inversion when you know what you are doing. Therefore, hiring a professional manufacturer that knows exactly which product is the best for your needs and how to program it in order to satisfy your marketing goals, is a safe bet.

There are several elements you should consider when getting and installing a digital signage, like how and where to place it, the messages and information you wish to display on it and the colors and designs of the graphics. At BSC Signs, we have been working with EMC signage for years and here are some handy tips that will ensure the success and efficiency of your digital signage.

Digital signage installation

ocean-express-carwash-emc-monument-sign_a
EMC signs are excellent options to display eye-catching information.

Before getting your new EMC signage, you should take a moment to go through your shop, business or where you need your digital signage installed and determine the best location. A professional manufacturer can help find the best location alternatives. You should consider light sources surrounding it, and enough space, as your EMC, will require ventilation.

Remember your customers, staff, and potential partners should be able to see, understand and admire the messages displayed. Therefore, you should also consider the correct angles for better results.

Digital signage content

Your EMC content is vital. It should not only share important information for your goals, but it should also be dynamic, entertaining, beautiful, creative and eye-catching. A good EMC content should call your customers to action. Motivate them to take a determined step.

Your content designs should be created with the correct combination and color saturation. Usually, exploding contrasts in EMC designs is a good way to make them visible and attractive. It is important to consider the brightness and perform several tests during day and night.

It is also very important to keep changing your messages and keep the playlist short and simple. Remember people must be able to catch useful information in the blink of an eye. Try different dynamic transitions and layout changes. It is also very useful including general information as a visual hook, for instance, time, weather, or breaking news. Potential customers will check your digital sign in search for that information, catching your messages at the same time.

Contact BSC Signs today and learn more about EMC Signage and the best options for your project. Install a digital signage and boost your customer traffic.

Selecting the best sign for your lobby

custom wall letters

Lobbies and reception areas are important sections of your business building or office. They are that first step between you and your customers, staff and potential partners. Therefore, it is important to keep it nice, cozy, elegant and distinguished.

A good illumination, comfortable furniture, and a relaxing environment are great elements to get your visitors in that perfect mood, however, no lobby or waiting room will be complete without a unique lobby sign. A cool, well-designed and unique reception or lobby signage is the cherry on top for that important room.

Lobby signage displays what your business stands for, its culture and the way you do business. It is truly the very first impression your potential partners and customers will get and if you do it correctly, you are telling your visitors they have entered the right place.

Lobby signage
Lobby signs can be made of a wide range of materials and styles.

Building a lobby sign

Lobby signs come in a wide range of different materials, colors, and shapes. They can also be illuminated, non-illuminated or even self-lighted. Now, being able to determine which combinations are the most accurate for your project, requires an internal research, and it is better to look for an expert’s help.

Professional signage companies will perform an intense research and interview with the customer. It is vital to pay a visit to the area, in order to determine the dimensions, if there is plenty of natural light, if it has a rug, carpet or cold ceramic floors, and whether there are lots of windows or not.

Experts will also look for the best place to mount your signage, colors, letter type, style and finally with all this information, he will be able to suggest the best options of lobby signage available for your needs and requirements.

Types of lobby signs

Lobby Signs in Colorado
A lobby sign can add elegance and style to your waiting room.

There is no rule of thumb when deciding, which is the best type of signage for your lobby. They all have pros and cons, but with the analysis exposed before, it will be easier to make up your mind. Here are some of the most popular lobby signage of BSC Signs customers.

3D Letters

3D letters are excellent options for lobbies. They are elegant and professional. They are also pretty flexible and with the correct use of colors can become extremely playful and striking. They can be illuminated and non-illuminated signs.

Panel Signs

Panel signs are extremely flexible and can be shaped into basically any form. You can easily customize your fonts, colors, and logo, and can be built out of a long list of materials including acrylic, foam, and metal.

Vinyl or Digital Print

You can easily change completely the look of an empty wall and totally transform the interior environment of your lobby. Flat vinyl letters and logos can be applied to walls or even on a dimensional panel that stands off from the wall.

When it comes to developing an effective, unique, cool and elegant lobby signage, the imagination is the limit. Contact BSC Signs today and find out everything you need to know, to make your lobby signage project a success.

Go green and display your corporate image

Solid waste management and disposal have become an important matter of discussion between governments and business owners in these days. Historically, the environment has taken a serious beating and we must find ways to deduce our environmental footprint before it is too late. Thanks to BSC Signs’ environmental philosophy and liability, today there is a way to promote your business and protect the world at the same time.

BSC Signs is the green option for all business owners who want to successfully establish their brand, while making a difference, supporting and protecting the environment.

Eco-friendly signage
BSC Signs applies green process to protect the environment.

According to Colorado’s statewide landfill disposal statistics, only in 2016, a total of 7,988,308 tons of solid waste were disposed at landfills and like any other business, graphics and signage business have their quota of responsibility. Many of these wastes are extremely toxic and harmful to the environment. Some of them will eventually end up in the seas, making even more serious damages. That’s why at BSC Signs, we have developed a Lean Manufacturing System to reduce waste in all of our processes which not only reduce our ecological footprint but also reducing our costs, making us more competitive and your project more affordable.

BSC Signs goes above EPA mandated regulations to be eco-friendly. We recycle all of our plastics, aluminum, steel, and copper wire. Excess solvents and paint are stored and collected by an approved company. We have passed all EPA inspections including a Phase 2 groundwater inspection. Furthermore, we are always trying to be different and this involves a continuous process of improvement.

If you and your business believe in making the difference and are continuously looking for ways to reduce your environmental footprint, you can count on BSC Signs, to establish your brand and boost your incomes while supporting and protecting the environment. Contact us today, and start displaying your eco-friendly image with a real eco-friendly signage.

Illuminate the Way with Lighted Business Signage

World-Class Custom Neon Signs in Colorado

Illuminated business signs are more than just a super effective way to guide day and night, potential customers to your shop, restaurant, or business, while establishing your brand 24/7. Illuminated business signs can easily set the mood and create that perfect atmosphere for your customers and guests.

With the accurate combination of materials, colors, styles, shapes and dimensions, your illuminated business sign will catch your customers attention at the same time it inspires and welcomes potential customers to spend a nice evening at your place.

Illuminated signage comes in a wide range of styles, all very attractive and effective. Front lit channel letters, neon signs, cabinet signage, push thru, race way mounted, pole signs, monument and electronic signs are some of the most popular types of lit signage out there.  How do you decide which is the one for your business? At BSC Signs, we have been working with all sorts of signage and illuminated projects for decades, and we have learned that there is no rule of thumb when it comes to the designing of an accurate and effective business sign.

lit monument signs

At BSC Signs, we carefully study our customers’ needs, goals and business essence in order to come up with the best signage solution for each one of them. Our professional, skilled and talented staff has allowed us to go even further from directing your potential customers to your business, and completely transform a lobby, office or any room into an elegant, comfortable and welcoming space.

Making the right choice

It is important in order to succeed with the selection of your illuminated business signage, to consider its purpose and location. These elements can provide useful information to designers so they can consider any visually impaired or negative elements that could affect the legibility and visibility of your signage.

Other important considerations are the elements and weather conditions it might be facing. Rain, snow and other weather elements can easily wear your business in no time, therefore considering these facts can help determine the correct materials for your signage.

When it comes to illuminated signs or projects, imagination is the limit, so it is important to know what you want and need in order to achieve success. Contact BSC Signs and learn more about illuminated signage and how we can provide the best solutions for your projects.

A Brand New Business Sign for a 2018 Fresh Start

Sign installation in Colorado

The New Year brings motivation and high hopes to people. Nothing compares to the feeling of a fresh start. Most of us set new projects and achievements to conquer in the new cycle that is beginning. We all share the same feeling that it is the right time.

When it comes to business purposes, it is an amazing time to launch new products, services, or start a new project, and with the perfect business sign, you are telling your customers that you are in the same wave they are. You will be saying; That’s right! We feel it too, and we are ready to come along in that fresh new journey with you.

Of course, designing, building and installing an effective business sign is not that easy, and requires going over several steps in order to send the right message to the correct target audience, at all times. This way you will be able to establish your brand while catching new potential customers.

plan your signs with the best
Research is essential to succeed.

A professional sign company will always focus on the essence of your business, products and services, before hitting the creative room. This is because; your business sign should convey and display the soul of your business. People must be able to immediately recognize your brand as soon as they see your business sign.

Try to think about what you and your business stand for. Consider what are your goals, mission and policies. Also, consider the kind of products or services you provide. This information is useful when it comes to designing your business image, and a designer will be able to select the best shapes, colors, typographies and other vital elements for your business sign.

Other important elements to consider are the size and location of your brand new business sign. Depending on where is it going to be placed, professional signage installers can select the best location for optimal effectiveness. Professionals can combine the amount of people, the time they spend passing by, if they are walking or driving, then decide the proper size your signage should be. Remember people should be able to see, recognize and understand your message in a blink of an eye.

Once, you have been able to go over these first and vital steps, you will be ready to provide that fresh new image for your business and boost your income this 2018. For decades, at BSC Signs, we have been helping people achieve their dreams and goals and we are here to help you too. Learn here everything you need to know about your signage project, from designing to permits, and let the new times role.