Environmental Graphics Improve the Customer Experience

Environmental graphics can be an excellent tool to improve your customer experience. They are used in numerous places throughout the business world, and they help give your customers direction as well as enhance their shopping experience by helping to set the scene and providing them with information. But how can you get the most out of your environmental graphics?

Create Better Customer Experience

Environmental graphics are the use of signs and visual images to communicate messages.

Environmental graphics are a key component in creating a better customer experience. By using graphics, businesses can communicate their message more effectively and efficiently. Additionally, environmental graphics can help businesses guide customers through their space, making it easier for them to find what they are looking for. In short, environmental graphics can make a big difference in the customer experience. They not only help with the presentation of your products or services but also improve the navigability of your location. With these benefits, environmental graphics are an integral part of any business’s success strategy.

Boost Brand Perception

In a world where first impressions are everything, businesses need to be extra careful about the way their physical space is designed. Environmental graphics are one way to do this. By definition, environmental graphics are the use of signs and visual images to communicate messages about the environment in which they are seen. In other words, they are a form of wayfinding that can guide customers and help them feel more comfortable in your space. But that’s not all – environmental graphics can also be used to improve brand perception.

Impactful Role in Marketing

Environmental graphics can help to brand a space and make it more memorable. Good environmental graphics should be well-designed and thoughtfully placed. They should also be appropriate for the type of business and audience. Contact BSC Signs to get yours today!

What to Consider When Creating Your First Commercial Sign

When you have your first commercial sign designed, it’s important to keep the customer’s attention and understand that signage can make or break a business. This article discusses the different factors that should be considered when designing the sign, including what corporate image you want to project, who your target audience is, and how to incorporate your company logo into your design.

Understanding Your Business

Custom Signs and Custom Fabrication
Sign design requires expertise and creativity.

Understanding how your business operates is important in making sure you create a sign that aligns with what they stand for. Keep in mind what products and services you provide, and how customers can find you. Having an easily visible location might be more important than being easy to find online.

Identify Your Target Audience

If you’re going to be developing a business logo, you need to identify who your target audience is going to be. Is it based on age? Education level? Gender? Knowing where you want your business logo focus can help direct what colors and imagery you choose for its design.

Commercial Sign Design

Before you can begin designing a high-quality sign, you must ask yourself some questions: Who is my audience? What will I be selling? How much money am I willing to spend on my business signage? The answers will help guide your decisions about font size, color schemes, and overall design.

Corporate Image

When you design a corporate image, you have many options and opportunities. You can have colors that appeal to just one audience or colors that are neutral. You can also choose simple or complex designs. One thing is certain: if you use colors that attract attention, customers will take notice of your company and remember it. Colors should be an extension of your brand. They should represent the culture and atmosphere you want to create for your customers. Choose a color scheme that reflects who you are as a company and how you want to stand out in the market.

Signs of Life: The Benefits of an EMC Sign

An EMC sign can increase sales and keep your customers engaged with your business. Not only do EMC signs act as advertisements that help new customers find you, but they also offer something to repeat customers who come back again and again. Here are just some of the benefits of an EMC sign that make it worth getting for any business, from restaurants to grocery stores to hardware stores.

What are the Benefits of an EMC Sign?

Electronic Message Centers (EMC) signs can help businesses engage with customers in real time.

Electronic Message Centers (EMC) signs can help businesses engage with customers in real-time, right outside their storefront. These benefits are lost when a business relies solely on static advertising. For example, a static billboard may showcase one service or product but the opportunity for additional marketing is not possible. If you have an EMC sign set up next to your storefront and use it regularly, you can entice potential customers with offers relevant to their interests and location.

Update Message Easily

One advantage to installing an EMC sign is the ease in which you can change messages. If you have urgent news, or want to send out a promotion on a slow day, you can easily update your sign from anywhere. Messages can be tailored and personalized to your local clients. How you communicate with people on their way to work is going to be different than how you communicate with people coming home from work and even the nighttime crowd.

Affordable and Easy to Maintain

An EMC sign might cost less than you think, and require far less maintenance than a traditional LED or neon displays. In addition to that, it will last longer because its design make it much more resistant to damage. EMC signs are highly rated for outdoor use, making them perfect for storefronts and businesses in high-traffic areas.

Why Choose BSC Signs

We believe in EMC signs so much that we installed one at our shop to show off its capabilities! The best part, our receptionist can control the display remotely, customizing a welcome greeting for visiting guests. For more information on how we can design and manufacture the best EMC signs, contact us with your specific signage needs. We offer the best, high-quality signs and fabricate them per your requirements and budget.

3 Reasons to Invest in an EMC Sign for Your Business

Electronic message center signs have several benefits that make them an attractive option when considering how to advertise your business, showcase special offers, and spread information in your community. Here are 3 reasons why EMC signs are right for you and your business.

1) Increase Brand Awareness

Visibility is key to getting noticed and increasing brand awareness. When potential customers can’t find your business, they will go elsewhere. Making sure that you have signs prominently displayed at entrances and visible from main roadways is one of the most effective ways of grabbing attention.  If a customer passes by your storefront or office building without noticing it, chances are he or she won’t be back anytime soon. But if you make it easy for them to spot your business with a sign out front, there’s a good chance they will come back — and refer their friends!

EMC Signs are great for targeted advertising

2) The Ultimate in Targeted Advertising

When you invest in EMC signs, you’re getting more than just a sign—you’re buying advertising that stands out. Traditional billboards and signage typically consist of static images and messages, but one of these signs is so much more than that. An EMC sign can contain multiple messages to reach as many people as possible with your message. Each message is customized and controlled by you, resulting in unparalleled targeted advertising

3) Save Money on Marketing

Do you want people to learn about your business, but don’t have a big marketing budget? Get people talking by installing one of our eye-catching electronic message centers, or EMC signs. Our custom-made signs are available in a variety of shapes and sizes, including tower signs and pedestrian signs. Talk about getting your money’s worth! With just one sign, you can get your marketing messages out all day long and save on other forms of traditional advertising.

Ready to create your Custom EMC Sign?

The team at BSC can fabricate and install a customized EMC display for your business that will turn heads. Contact us about your requirements and vision, and we’ll come up with a sign solution that is tailored to your company’s brand and needs.

Enhance your Brand with Architectural Sculptures

Sterling Ranch Architectural Sculpture

Architectural sculptures are 3D sculptures that provide a creative way to publicly display your brand in a more interesting way than traditional signage. Whether you’re selling homes, advertising products, or marketing services, you can use these sculptures to create an identity that will stand out from the crowd in both looks and imagination. 

An Innovative Alternative 

Instead of your logo printed on a sign in a retail space, how about an oversized custom art structure that’s highly visible from afar? These structures can be colorful and engaging for customers. This is a great alternative for businesses that want to highlight their logo or brand in a unique way. Sculptures can be made from metal, wood or other material and offer an innovative alternative to traditional signs. 


Architectural Sculptures make a statement

They Can Strengthen Your Brand

The key benefit of architecturally themed sculptures is they allow you to visually communicate your brand in a more interesting way than traditional signage. This can not only help your business stand out among its competitors, but it can also help strengthen your brand. It will differentiate you from other companies who rely solely on traditional marketing strategies (e.g., billboards and radio/television advertisements). 

Trust the Experts

We work with every client to collaborate on custom branding solutions from concept to installation. Contact our team to get started on designing sculptural signage to make powerful impressions on your customers.

BSC Signs is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.

Make a Lasting First Impression with Effective Wayfinding Signage


Do you believe that first impressions are vital? If so, then the first impression your visitors get of your business should be the most positive one possible. After all, a great first impression can make the difference between landing and losing new customers. So what do you need to know about wayfinding signs? First, understand that wayfinding signage refers to directional signs and directories that direct visitors to different areas of your business facility or building. It also provides instructions on how to use elevators, restrooms, etc., within your location as well as information regarding building services and facilities.

Where to Place Wayfinding Signs

Interior Branding Solutions
Wayfinding signs help keep people moving in the right direction while boosting your brand.

It can be easy to overlook, but it’s important to remember that wayfinding signage is an aspect of facility design. Make sure you know where signage should go and how it should be designed so that everyone in your facility knows exactly where they are at all times. For example, if you’re designing wayfinding for an office building, make sure wayfinding signs are placed near elevator banks and large intersections. That way people know when they need to turn left or right to find their destination.

Why Use Directional Signs?

Most of us lead busy lives, and when we’re out in public it’s easy to get distracted by your phone or just get plain lost. Directional signs help keep people moving in the right direction and reduce distractions. Directional signs are especially useful in high-traffic areas. Not only do they help people find their way around, but they help guide traffic flow. They also encourage repeat business because customers can find what they’re looking for quickly and easily on future visits.

How Wayfinding Signs Improve Safety

By strategically placing wayfinding signage throughout your building, you are improving safety for both guests and employees. By clearly outlining floor plans, corridors, exits and other important locations, you can reduce stress and help make sure your visitors know where they are at all times. In addition to improving safety for all visitors and employees in your building, effective wayfinding signage makes it easier for people to navigate on their own once they’ve left a certain area.

How Aesthetics Impact the Bottom Line

We don’t realize it, but we make split-second decisions about which spaces are worth our time and money — and which ones aren’t. If you want to capture your audience’s attention from the very first moment they enter your building, wayfinding signage with consistent design is key.

At BSC Signs we specialize in designing and manufacturing wayfinding signs to fit your business needs. Contact us today and we’ll help you design a directional sign strategy that will make a great first impression. 

Playful Custom Signs Fabricated for Inclusive New Playground

LuBird’s Playground, located in Aurora, is an inclusive and accessible playground at Stanley Marketplace and the only one of its kind in the area. The team at BSC Signs worked together with the LuBird’s Light Foundation to make custom signs for this fun, exciting, and one-of-a-kind project. 

FABRICATED LETTERS & SIGNS

The fabricated letters and signs were custom-designed, cut in steel, and mounted directly onto the arches and donor walls. They compliment and strengthen the park’s décor, and the overall view adds an exciting spark to the kids’ play area. The exterior signs help attract kids and adults alike and invite them to enjoy a fun-filled family time.

Flat-cut metal letters can be customized in multiple font sizes, styles, and finishes.

THE MATERIALS USED

Flat-cut metal letters can be customized in multiple font sizes, styles, and finishes and are available in a huge variety of metals, such as stainless steel, aluminum, Cor-Ten steel, bronze, and brass.

THE MEASUREMENTS

Fabricated stainless steel letters can range from 4 inches to 36 inches tall while being ½ inch to 5 inches thick. 

THE CUTTING PROCESS

Depending upon the project at hand, the faces of these letters are cut using high-power water jets or laser cutting systems. The letters are then shaped by hand.

TYPES OF FINISHES

They can either be rail or stud mounted and are available in brushed, mirrored, polished, and painted finishes.

GET A QUOTE FOR YOUR OUTDOOR CUSTOM SIGN FABRICATION PROJECT

Come visit us or browse our gallery for inspiration for your next custom sign to increase your company’s brand awareness. Our team will assist you through the entire process, from the initial design to the final execution and installation. If you’re interested in getting a quote for your business, please contact us at BSC Signs today.

Custom Fabricated Neon Sign For a Retro Vibe

GO RETRO WITH A NEON SIGN

Are you looking to add some retro flair to your restaurant, bar, or retail space? Neon signs are not just a sign of the past; they are very much still popular and relevant today, and they are an easy way to create a welcoming atmosphere. When you’re getting ready to order your custom neon sign, keep these factors in mind:

Colorado neon signage
Neon signs for a Retro Vibe

NEON OPTIONS

The two most popular materials for neon signs are glass tubes and LED neon. The material you choose should depend on how much you are willing to spend and what look and feel you are going for. Glass tubes have a more traditional look and have a classic glow, but they require more maintenance and can be more costly to repair. LED neon signs are more durable and require less maintenance, making them a more cost-effective option in the long term. We will make sure it looks authentic no matter which one you choose!

DESIGN

Sure, neon lights are cool, but to make a neon sign that is an instant classic, you need to consider how you will use it in your space and your desired message. Will it be an accent piece hung up on a wall? Or will it be an extension of your brand identity standing alone in front of your store? The answer to this is crucial and will help guide the design process. Custom fabricated neon signs can be made in your desired letter types, styles, and fonts, with that classic neon illumination. 

GET A CUSTOM NEON SIGN FOR YOUR COLORADO BUSINESS

Custom signage gives your brand its identity and highlights its uniqueness. If you have a logo or sign design in mind, contact us at BSC Signs today, and our experts will work with you to design the perfect neon sign to compliment your business.

Full Window Frosted Privacy Vinyl for Offices

Frosted Privacy Vinyl

In the new era of open-concept offices, co-working spaces, and at home remote work, it’s important that your employees are able to maintain their privacy while also feeling connected to the rest of the team. Business owners and managers have started opting for frosted privacy vinyl to help prevent workers from feeling too exposed, but without boxing them away in stuffy, isolating cubicles. 

Frosted Privacy Vinyl
Etched frosted glass created branding and privacy.

What is a Frosted Privacy Vinyl?

These vinyl products are manufactured so they have a translucent, frosted appearance that allows light and shadows to come through, but also keeps the interior of the space private. They are used across residential and commercial spaces, from bathroom windows to glass office doors, exterior windows, and conference rooms. These types of vinyl can also be easily removed or replaced thanks to the versatility of the material itself. 

Frosted privacy vinyl also provides multiple benefits for workers in a variety of different office departments and configurations. These benefits include:

  • Fast installation and less disruptive to the daily workflow
  • Useful across interior and exterior windows
  • Accommodate a variety of customizable features and designs
  • Perfect for one-way window privacy 

For business owners and office managers, frosted privacy vinyl is also the perfect solution to issues with productivity and concentration. Instead of separating off your employees from one another and creating an old-school, cubicle-style office space, the strategic application of these vinyl allows people to focus and to get work done while still feeling connected!

Get Inspired

If you want to maintain an open-concept workspace at your business, while still providing the privacy that employees and clients need from time to time, reach out to BSC Signs today to learn about our frosted privacy vinyl solutions.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Custom Fabricated Freestanding Monument Signs

People travel across the country and the rest of the globe to witness great cultural monuments. The Arc de Triomphe in Paris, the Statue of Liberty, Mount Rushmore. All of these places create a powerful and lasting impression on visitors. They are globally known monuments that become synonymous with their location. Businesses can use miniature versions of these functional art installations, impress consumers, and make a mark in the local landscape through the use of freestanding monument signs

These signs sit apart from the rest of a commercial building or space, preferably in an open area. They are constructed out of a variety of different materials to create a permanent structure for your company branding to sit on. Simply put, they are one of the impressive branding solutions you can invest in. 

Custom Fabricated Freestanding Monument Signs

A freestanding monument sign is a great tool for achieving high visibility and cementing your presence. A monument sign is attention-grabbing and a way to make a bold impression and stand with confidence at the edge of your property, campus, parking lot, etc. A custom fabricated freestanding sign will show pride in your brand. The more confidence you show through branding and signage, the more confident consumers will feel to support your business.

Custom Fabricated Freestanding Monument Signs
We custom fabricate all signs, including freestanding monument signs, in-house to your exact specifications.

How to Infuse Your Brand Into a Sign

We custom fabricate all signs to your exact specifications. Our team is willing and able to guide you to innovative and creative design ideas, playing with space, layout, texture, color, materials, and lighting to infuse your brand identity, essence, and aesthetics. The architectural elements of your building, along with the surrounding landscape and your signature brand elements, all need to flow together to create a cohesive monument sign.

Consider both visual elements and emotional elements. What do you want the sign to look like, and how do you want consumers to feel? Your signage should convey the type of experience and lifestyle that you are promoting. Consumers aren’t just interested in products anymore; they want to know that you stand for something. Consumers want to connect and identify with your brand philosophy.

We are able to incorporate the emotional and psychological elements into a freestanding monument sign, drawing in consumers. The story and experience should be respectful of your brand, industry, and business and speak directly to your target audience.

Sign Consultation, Design, Fabrication, and Installation

For more information on your next freestanding monument sign or to schedule a consultation, contact BSC signs today! We’ve been helping our customers achieve their sign, lighting, and architecture needs for over 20 years.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.