A Pole Sign Boosts Visibility And Your Brand Profile

Pole Signs

A pole sign can raise your brand profile, literally and figuratively. Whether you’re located in a high-traffic area, rural area, or housed on a large piece of property, the pole sign can be custom fitted to suit your situation. Their versatility and cost-effectiveness make the pole sign a highly attractive solution for any business.

Reasons To Choose A Pole Sign

In places where you are competing for attention with other businesses nearby, the pole sign can lift your brand and get you the recognition and awareness to drive traffic and increase sales. 

Custom Pole Signs
At 25-feet, this is our biggest pole sign yet!

Because a pole sign is a free-standing cabinet sign that sits atop a pole, it becomes a much more efficient solution to fit small spaces while still having a big presence. 

On the flip side, in more rural areas or when your business sits on a large piece of property, a pole sign can signal to motorists from a distance, like a beacon that attracts and guides consumers to your location.


Many clients are trying to decide between the two most popular free-standing signs – a monument sign vs. a pole sign. In terms of cost, the pole sign is much easier on your budget compared to the more structurally and architecturally complex monument sign.

In terms of visibility? Well, nothing quite beats the pole sign.

Increase Visibility

Regardless of location, the pole sign significantly increases visibility. The large double-sided cabinet sign raised up offers an unobstructed view of your brand and logo from every direction. 

With LED illumination, the pole sign can boast 360-degree visibility 24/7. Not many signs can say that!

Placement and Permitting

Unless we’re installing the pole sign near an easement, special permitting is not required in most cases. This is also an attractive quality of a pole sign. In many situations, the city may require a pole sign, rather than another type of sign, so it is an easier process to get started.

Before we start the installation and dig, we always do our due diligence and make the right calls to the city to ensure the installation won’t disrupt any power or water lines. 

Most cities require the sign to sit at least 10′ back from the property line. It’s important for the pole sign to have a little space and some room to maximize visibility. You also have to consider the installation requirements.

There has to be room for our team to hydro-power a hole for the pole that tends to be between 2-4′ wide and 3-10′ deep.  Our initial site survey will give us better clarity about the size and scope of the project, and we’ll be able to provide informed guidance on the best steps forward for your custom pole sign

Customizing Your Pole Sign

The size of the pole sign should be proportionate to your location and your business. While we understand the desire to go as big as possible, you also want the sign to look good and make a great impression. 

Suppose a pole sign is comically large compared to your small business or comically small next to a giant warehouse, parking lot, or corporate campus. In that case, it will feel unnatural, which will affect the way consumers view your business.

We’ve fabricated custom pole signs that vary in size from 10′ to our most recent pole sign project – a 25′ pole sign with LED lighting incorporated into the cabinet signs. 

It’s all about balance and proportions, and we’ll help you find that sweet spot. 

Get A Custom Pole Sign For Your Colorado Business

If you’re wondering if a pole sign is right for your business, talk to our fabrication and design team about your vision, requirements, and objectives. We’ll give you unbiased and professional advice. 

Contact BSC!

Custom Sign Fabrication To Reinforce Your Brand

Custom Sign Fabrication for Black Hawk Tramway Project

Branding is part of every decision we make, from our personal brand, business brand, and even our local city brand. Creating an aesthetic that resonates with the values and personalities of your target audience, residents, and tourists are good for business and can positively influence the reputation of your entire city or town. Local businesses, landmarks, and attractions need to flow with the style and tone of the city. Custom sign fabrication allows your brand to shine through and create visual cohesion with the local land and cityscape.

Custom Sign Fabrication

You can fabricate custom signs to bring highlight your town’s history, draw attention to important landmarks, and create a rich, signature look that compliments your town. Whether you’re looking to add directories or wayfinding signs to improve the flow and function of historic landmarks, public outdoor spaces, city projects, or private ventures, finding the appropriate aesthetic to reinforce your brand is crucial.

Custom Sign Fabricatin for Winding Park Path
We helped design and custom fabricate multiple signs for Stepping Stone Community in Parker, CO. These signs are made from 1″ thick laser-cut steel with a Japanese brown faux rust finish.

Wayfinding Signs and Directories

Our team loves to tell a story through signs, finding the right style, materials, and aesthetics. Signs should be informative and have personality and add value to the environment. 

Wayfinding signs and directories, as well as other free-standing signs, are fully customizable, from the style of posts your use to frame the panel sign and the graphics created for the panel. 

Environmental Graphics

Environmental graphics are any signs and graphics that transform their environment and create a strong brand identity. Each sign and graphic should tell a story and create emotional connections with the public beyond simply providing information or directions. 

Architectural elements are also considered in every design to compliment the local architecture, city skyline, or Colorado’s classic mountain ridges and natural scenery. 

Reinforce Your Brand With Custom Sign Fabrication

Whether you need custom signs and graphics to elevate your town or city brand or compliment the local surroundings and environment, our design and fabrication team can help from idea to installation. 

We’ll help you find the right style to reinforce an existing brand aesthetic and weave your brand aesthetic into the local landscape with environmental graphics and architectural design.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Custom Signs Inspire Confidence and Improve Brand Reputation

Custom Signs and Custom Fabrication

If your brand is an intangible concept that encompasses your mission, vision, and values. Signs and graphics are the tangible tools used to communicate your brand message in unique and captivating ways. Work with our design and fabrication team on custom signs. We’ll find ways to separate your brand from the competition, improve brand reputation, and, ultimately, drive more sales. 

Custom Signs Bring Out Your Brand Personality

Your brand is more than a logo or your primary products and services; it is the soul of your business. Custom signs are the physical embodiment of your brand. Signs should create visual and identifiable markers, illicit positive associations, and attract and engage consumers on an emotional level. 

Custom Signs and custom sign fabrication
A fabrication overview. This is where the magic happens!

Consumers have a choice in who they choose to support. They may need your products and services, but they choose you because they connect with your brand. Our job is to find the qualities that represent your brand and project your brand personality, image, and unique selling point to your target audience.

Consistent Branding

We specialize in visual marketing, bringing your brand to life in our state-of-the-art fabrication facility. Before we begin the fabrication process, design specialists will sit with you to understand your brand and target audience. 

The branding solutions we choose must be consistent across the board. Consistency strengthens your message and makes a stronger impact. When you are consistent in style, tone, and messaging, it shows confidence in your brand, which, in turn, inspires consumer trust and confidence. 

Visual Brand Identifiers

Every brand has visual identifiers, like a signature color, font, symbol, and imagery. Our job is to take each of those identifiers and use them consistently in all branding solutions. While creativity is a big part of what we do, recreating your exact font, symbols, imagery, and color require precision and skill. 

We ensure that your signature font, colors, and imagery are instantly recognizable and become synonymous with your brand using cutting-edge technology and high-quality materials. 

Get Custom Signs and Branding Solutions

We make your brand come to life in our state-of-the-art fabrication facility, finding unique solutions, materials, and techniques to create visual representations of your brand. Our team will oversee every aspect from idea to installation for a seamless process and exceptional results. 

If you’re looking for custom branding solutions to strengthen your brand identity, contact us today!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Art Structures and Sculptures Will Complement and Accentuate Your Brand Identity

Architectural Sculpture

Most companies use some form of signage to market their products and services and display their logo in the local landscape to draw more attention. To stand out, you have to get creative with your signage. If you want to add a unique touch to the exterior spaces of your property while still advertising your brand, you should consider custom art structures and sculptures.

What Are Architectural Sculptures?

Art Sculpture
Custom art sculptures are stand-alone signage that create powerful impressions on pedestrians and commuters.

Every brand needs to implement creative ways to enhance their brand and implement unique and interesting strategies to keep their customers engaged. Hiring skilled and experienced professionals for installation of custom art structures is one of the best ways to invite customer engagement. Art sculptures should be able to stand alone in a centralized location that is highly visible. The more creative ways you find to display your brand and to break outside of the norm of other more conventional signage, the more you will stand out and draw attention to your business.

Sculptural signage, if designed, manufactured, and placed strategically, can become a local landmark, putting your brand on the map and becoming a recognizable element in your area. Your brand can become infamous with the right architectural sculptures.

Many of these structures are oversized, which makes them impressive and visible from afar. They also become a great backdrop for taking photos. If you can get customers to interact with your sculptures, you will make a more lasting impression and gain further reach through social media. Photos featuring your branding are a major marketing boost.

Custom Outdoor Sculptures

While exterior art is impactful and effective in boosting your brand image, you need to ensure that it connects to your brand in some way or the other. This is why you need to have it customized. When you opt for custom art structures, you can be sure that the size, design, concept, shape, etc., complement your brand and other requirements. The experts will also help you identify the best location for better impact.

We work with every client to collaborate on custom branding solutions from concept to installation. Contact our team to get started on designing sculptural signage to make powerful impressions on your customers.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Target Local Audience With Customizable EMC Signs

Vibrant LED digital display showcasing dynamic content for enhanced engagement

Every business establishment finds the need to advertise their products, services, offers, events, etc., at various times of the year. In some cases, you just need to provide your customers with other business-related information. In all of these situations, you need some kind of signage to display that information, and this is where the EMC signs come into the picture.

 Benefits of EMC Signs 

Deliver creative messages to specific target audiences.

Today there is a wide variety of signage options that businesses can opt for. So what is the benefit of an electronic message center (EMC) sign? Let’s take a look:

  • Attracts Attention – When you want to catch the attention of motorists, you only have a few seconds to make an impression and catch their attention. EMC signs are available in a wide variety of illuminated styles. They are noticeable not just in the daytime, but at night as well
  • Cost-Effective Advertisement – EMC signs are dynamic advertising that you own and control, saving you on renting ad space in your local community
  • Customizable – Choose font, graphics, lights, and colors to perfectly reflect your brand
  • Versatile – Digital displays are suitable for use in both exterior and interior settings, and you can customize the message to match the tone of your brand
  • Direct Communication – You can change the messaging on EMC signs at a moment’s notice, allowing you to speak directly to passers-by or arriving clients. If there is a shared event happening, you can recognize and celebrate with your community using your EMC as your voice
  • Personalized Messages – All messages can be tailored and personalized to reflect your local clientele. How you communicate with people on their way to work is going to be different than how you communicate with people coming home from work and even the nighttime crowd.

Opt For High-Quality Digital Displays

While there are many different companies that offer digital displays, it is important to get the signs from experienced operators like us. We offer full-color, high-resolution units. With these units, you can control the display remotely, which gives you the flexibility you need to manage your advertising requirements. These displays and the messages are customizable, which provides you excellent value for money.

We practice what we preach and even added a 7.2mm display at our shop to show our customers some of the capabilities of a full-color high-resolution unit. The best part, our receptionist can control the display remotely, customizing a welcome greeting for visiting guests! For more information on how we can design and manufacture the best EMC signs, contact us with your specific advertising needs. We offer the best, high-quality signs and fabricate them as per your requirements and budget.

Digital display in front of BSC Signs

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

A Sign of Attraction

Looking for ways to spruce up your business for the new year as things open back up? Signage is an easy, effective way to do that! Does the storefront of your business need a new look for the new year?  What kind of shape is your sign in?  According to the Sign Research Foundation, more than half the shoppers (on an average 54%) have driven by and failed to find a business because the sign was too small or unclear.   Signs that are too small or illegible can mean a missed opportunity.  Also, almost 2 in 5 shoppers say they have made quality assumptions about a business based on what your sign looks like.  Is it attractive, is it clear and in good condition?  We know 2020 was hard on many businesses, but 2021 can be the year for positive changes in the economy.  At BSC we have a team of talented salespeople and designers that are here to assist through the entire process of getting a more refreshed look and updating your signs.

Easy ways to improve the look of your business with signs

  • Check illumination – if your sign isn’t lighting 100%, let us fix it!
  • Are the faces of your sign in good shape? Replacement faces can be done for most signs
  • Have us paint bases or rusting cabinets
  • Repair any damaged or fading components
  • Vinyl on doors and windows – after time vinyl will crack and impact will fade.
  • Ready for a full rebrand? Choose a good partner (hopefully us) to assist you with permitting, fabrication, and installation of a new sign
  • New banner or open sign can let potential patrons know you are ready for business

Contact our sales team at [email protected] or click HERE to get started today!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

5 Tips For Purchasing A New Sign

Opening a new location can be a bit intimidating with so much to think about. Furniture, flooring, website, product to run your business, and thousands of other decisions have to be made. Partnering with a good company can help make your sign decisions easier. Signage can be the first impression for potential customers and an extension of your brand identity. Consider the following to make the sign buying experience a pleasant one.

1. Your Signage Should Communicate Your Service or Product

What are your trying to communicate to potential customers with your sign? If you provide a service or specific product, your sign should say that. Remember it takes time to build a brand. Utilizing just your logo may not be the best decision if it doesn’t clearly communicate what you do, especially for retail locations. It took Target, Walmart, and Panda Express years to put just a logo on their building and convey their brand.

2. Sign Size and Location are Important!

Every exterior sign is regulated by local code. An established sign company should help by analyzing the code applicable to your location and submitting all pertinent permitting documents. There should be an onsite sales survey performed by the sign partner so expert suggestions can be provided on size and placement with code in mind. Signs should be visible from the major street with the most traffic if at all possible. If your location has two frontages, you may be able to save a bit if one sign faces an interior parking lot. Having a local resource to help you determine best practices can get you the best value for your money.

3. Demand High Quality Materials In Your Sign

On-premise signage is an incredibly effective long-term advertising investment for your business. To make sure you’re getting good value for your company’s investment in signs, you will want durable, high quality materials that last and continue to look good for many years. This can include quality plexiglass or polycarbonate faces, digital prints with a UV laminate, and energy efficient LED illumination or most exterior signs. Take into account which way your sign faces, as materials should be sunlight resistant and have UV laminates built in to the material. Choosing a graphic film instead of a digital print can improve the longevity of your sign. If snow or hail is prevalent in your area, avoiding fragile neon is a good idea. LED “neon looking” options have come a long way in the past several years.

4. How Will You Pay for Your Sign?

Almost all signs are custom manufactured. Depending on the quantity of signs you need, along with size, materials, lighting, access, and a slew of other items, prices range drastically. Understanding what you have in your business loan dedicated for options can help signage consultants direct design to stay on budget. If you find that another method of payment is necessary, many sign companies can assist with financing or leasing options.
More information can be found HERE.

5. Plan Ahead!

We touched a bit on the process of buying a sign. Understanding the steps involved in creating a new sign will help ensure that your signage will be ready in time for the grand opening of your business! Our advice is to include signage in the earliest planning for your business, and be aware that sign companies are busiest during the summer months.

  • A consultant will come out to physically survey your site.
  • The sign design will be developed and approved (even if you have a logo ready to go).
  • An estimate and quote will be prepared and submitted for your signage,
  • A sign permit will be acquired from your local government’s planning office.
  • The sign will be fabricated.
  • Sign installation and electrical hookup will be completed.

Each of these steps can take from several days to weeks depending on your signage needs. And since signs are custom manufactured to your specifications, fabrication usually takes from four to six weeks. Permitting can also be a lengthy process that sign companies can’t control. Most jurisdictions don’t offer a rush fee to process permit applications faster. The length of that permitting is dependent upon city staff and any backlog they are experiencing. Most companies engage a sign company three to six months prior to the anticipated opening. Plan ahead and have a great sign purchasing experience!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.