A Pole Sign Boosts Visibility And Your Brand Profile

Pole Signs

A pole sign can raise your brand profile, literally and figuratively. Whether you’re located in a high-traffic area, rural area, or housed on a large piece of property, the pole sign can be custom fitted to suit your situation. Their versatility and cost-effectiveness make the pole sign a highly attractive solution for any business.

Reasons To Choose A Pole Sign

In places where you are competing for attention with other businesses nearby, the pole sign can lift your brand and get you the recognition and awareness to drive traffic and increase sales. 

Custom Pole Signs
At 25-feet, this is our biggest pole sign yet!

Because a pole sign is a free-standing cabinet sign that sits atop a pole, it becomes a much more efficient solution to fit small spaces while still having a big presence. 

On the flip side, in more rural areas or when your business sits on a large piece of property, a pole sign can signal to motorists from a distance, like a beacon that attracts and guides consumers to your location.

Cost-Effective

Many clients are trying to decide between the two most popular free-standing signs – a monument sign vs. a pole sign. In terms of cost, the pole sign is much easier on your budget compared to the more structurally and architecturally complex monument sign.

In terms of visibility? Well, nothing quite beats the pole sign.

Increase Visibility

Regardless of location, the pole sign significantly increases visibility. The large double-sided cabinet sign raised up offers an unobstructed view of your brand and logo from every direction. 

With LED illumination, the pole sign can boast 360-degree visibility 24/7. Not many signs can say that!

Placement and Permitting

Unless we’re installing the pole sign near an easement, special permitting is not required in most cases. This is also an attractive quality of a pole sign. In many situations, the city may require a pole sign, rather than another type of sign, so it is an easier process to get started.

Before we start the installation and dig, we always do our due diligence and make the right calls to the city to ensure the installation won’t disrupt any power or water lines. 

Most cities require the sign to sit at least 10′ back from the property line. It’s important for the pole sign to have a little space and some room to maximize visibility. You also have to consider the installation requirements.

There has to be room for our team to hydro-power a hole for the pole that tends to be between 2-4′ wide and 3-10′ deep.  Our initial site survey will give us better clarity about the size and scope of the project, and we’ll be able to provide informed guidance on the best steps forward for your custom pole sign

Customizing Your Pole Sign

The size of the pole sign should be proportionate to your location and your business. While we understand the desire to go as big as possible, you also want the sign to look good and make a great impression. 

Suppose a pole sign is comically large compared to your small business or comically small next to a giant warehouse, parking lot, or corporate campus. In that case, it will feel unnatural, which will affect the way consumers view your business.

We’ve fabricated custom pole signs that vary in size from 10′ to our most recent pole sign project – a 25′ pole sign with LED lighting incorporated into the cabinet signs. 

It’s all about balance and proportions, and we’ll help you find that sweet spot. 

Get A Custom Pole Sign For Your Colorado Business

If you’re wondering if a pole sign is right for your business, talk to our fabrication and design team about your vision, requirements, and objectives. We’ll give you unbiased and professional advice. 

Contact BSC!

Custom Sign Fabrication To Reinforce Your Brand

Custom Sign Fabrication for Black Hawk Tramway Project

Branding is part of every decision we make, from our personal brand, business brand, and even our local city brand. Creating an aesthetic that resonates with the values and personalities of your target audience, residents, and tourists are good for business and can positively influence the reputation of your entire city or town. Local businesses, landmarks, and attractions need to flow with the style and tone of the city. Custom sign fabrication allows your brand to shine through and create visual cohesion with the local land and cityscape.

Custom Sign Fabrication

You can fabricate custom signs to bring highlight your town’s history, draw attention to important landmarks, and create a rich, signature look that compliments your town. Whether you’re looking to add directories or wayfinding signs to improve the flow and function of historic landmarks, public outdoor spaces, city projects, or private ventures, finding the appropriate aesthetic to reinforce your brand is crucial.

Custom Sign Fabricatin for Winding Park Path
We helped design and custom fabricate multiple signs for Stepping Stone Community in Parker, CO. These signs are made from 1″ thick laser-cut steel with a Japanese brown faux rust finish.

Wayfinding Signs and Directories

Our team loves to tell a story through signs, finding the right style, materials, and aesthetics. Signs should be informative and have personality and add value to the environment. 

Wayfinding signs and directories, as well as other free-standing signs, are fully customizable, from the style of posts your use to frame the panel sign and the graphics created for the panel. 

Environmental Graphics

Environmental graphics are any signs and graphics that transform their environment and create a strong brand identity. Each sign and graphic should tell a story and create emotional connections with the public beyond simply providing information or directions. 

Architectural elements are also considered in every design to compliment the local architecture, city skyline, or Colorado’s classic mountain ridges and natural scenery. 

Reinforce Your Brand With Custom Sign Fabrication

Whether you need custom signs and graphics to elevate your town or city brand or compliment the local surroundings and environment, our design and fabrication team can help from idea to installation. 

We’ll help you find the right style to reinforce an existing brand aesthetic and weave your brand aesthetic into the local landscape with environmental graphics and architectural design.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Get An Illuminated Blade Sign For a Classic Storefront Look

Illuminated Blade Sign For A Classic Storefront Look

Custom signs make your brand come to life. We love taking a logo and custom fabricating a storefront sign that perfectly reflects your brand personality. For an eye-catching and attractive storefront look, the illuminated blade sign is a classic choice.

The Importance of a Custom Storefront Sign

Illuminated Blade Sign For Motomaki In Colorado
This storefront blade sign was custom created for Motomaki in Colorado, including 3D features and illuminated letters.

A well-designed storefront sign can increase awareness and give your brand a bigger presence in the local landscape. For many, the storefront is their first introduction to a new brand. The storefront sign could be the difference between them entering your business or passing it by. 

For customers who are already familiar with your brand through other marketing efforts, a custom sign makes your storefront instantly identifiable and feel familiar, which leads to stronger brand affinity. 

Reaching consumers through marketing and advertisement often comes with a promise that you are the right choice for their business. A storefront sign that brings your brand personality to life will make customers feel confident that you can follow through on the promise made in advertisements. 

Blade Signs are Visible From Both Directions

When it comes to being the most visible and attractive and capturing the attention of pedestrians, shoppers, and motorists, the illuminated blade sign is a smart choice. The blade sign protrudes from your building façade. Combined with the double-sided graphics, this sign draws attention from every direction. 

Keep the design simple and succinct, featuring just your logo and name, making it more easily recognizable at a glance. 

Customizable Features of an Illuminated Blade Sign

The shape, size, illumination, colors, textures, materials hardware are all fully customizable. Every inch of your storefront sign should add value to your brand.

Choose to illuminate the sign, or choose features to light up, like lighting just the lettering or the logo. The right lighting won’t just make your sign more visible day and night but will add dimension and character. 

Contact BSC for a Storefront Illuminated Blade Sign

Our fabrication team can perfectly replicate your logo, typography, and colors to bring your brand to life. Adding 3D elements, raised lettering, and illuminated features will give our storefront and brand more credibility with consumers.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Multi-Tenant Monument Sign Design Considerations

Custom Multi-Tenant Monument Signs

A monument sign sits proudly at the entrance to your property and is often the first impression you get to make. While many monument signs represent a single company, building, or complex, multi-tenant monument signs have a more challenging task to accomplish. Not only do they need to define your establishment and brand, but they also make every tenant stand out and give them space. Let’s talk about successfully designing and fabricating a multi-functional, multi-tenant monument sign.

Solving the Multi-Tenant Monument Sign Puzzle

Most signs are multi-purpose, but none more than the multi-tenant monument sign. There are three areas to consider when we design and fabricate a monument sign:

  • Practical Elements
  • Branding Elements
  • Electrical Elements

Each element needs to be represented and strategically implemented to complete the puzzle and deliver a positive and strong impression. 

Multi-Tenant Monument Sign
A 20′ tall multi-tenant monument sign for Fay Myers with reversed out tenant logos and internally illuminated.

Practical Elements

A monument sign should be an extension of your building and property. The materials, shape, and size need to compliment the surroundings and create a pleasing visual. Bigger is not always better; it’s about finding the right proportions and architectural elements that make the monument sign feel like it belongs.

Finding a natural, physical flow and the right proportions is essential, but with a multi-tenant sign, you also have to consider the number of tenants you represent. The number of tenant spaces will play a factor in the size and construction of the sign.

Branding Elements

First and foremost, you are representing your building and facility. Consider your overarching brand identity that attracted tenants in the first place. Think about the types of tenants you are trying to attract and how you can express the value of your building. 

Second, the sign needs to give enough space on the sign for each tenant. Give every tenant room to shine and make them easily visible to clients. Allowing each tenant to stand out makes everyone stand out, both you and the tenants, and makes tenants feel valued. 

It’s up to you whether you allow each tenant to express their brand aesthetic in their tenant slot or choose to keep all tenant signs uniform in style for a more cohesive look. Either way, we’ll help you find the most pleasing aesthetic and the best solutions to achieve your vision. 

Adequate signage space in your tenant monument signs is an attractive sales point, making your establishment a hot commodity. It’s good business any way you look at it. 

Electrical Elements

The final puzzle piece is illuminating the monument signs internally or externally. An electrical source needs to be available and may play a factor in placing your monument sign and the best lighting style.

Contact BSC to Design and Fabricate A Multi-Tenant Monument Sign

Our skilled designers and fabricators will guide you through every step, ensuring that we consider every piece of the multi-tenant monument sign puzzle. 


Contact us today to get started.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Essential Custom Business Signs to Support Business Goals

Custom Channel Letter Signs

As the new year approaches, many businesses are taking stock of the past year, looking at strengths and weaknesses, and making plans for the future. Many are looking at ways to enhance and improve business strategies to grow and increase revenue. Don’t underestimate the power of essential custom business signs to increase brand awareness and increase revenue. 

Essential Custom Business Signs

Physical business signs are all about creating brand awareness. Signs engage your target audience and strengthen your positioning in the local market. There are essential custom business signs that every business should have to drive more traffic and revenue. 

The type of sign depends on your industry, business, location, and intended purpose. Let’s go over some of the essential custom business signs that may help achieve your business goals. 

Essential Custom Business Signs
Custom monument sign for Tabor Center.

Pylon and Pole Signs

These signs are great for any business located on a busy street or intersection or off the highway. Pylon and pole signs can be seen from great distances, allowing motorists to make the right moves to arrive safely at your front door. 

Pole signs tend to feature one brand, while pylon signs can house many tenants in one custom frame, like a shopping plaza or office park. 

Monument Signs

Grand free-standing sculptural signs that sit ground level to draw attention to your location. Monument signs are popular for businesses that sit back from street view, large corporations, hospitals, government buildings, and school campuses’.

Building Logo Signs

Your main brand identifier. The building logo sign should be easily recognizable and consistent with all other branding and marketing. The style will depend on your personal preference, location, and brand to bring out the right personality and associations to attract the right audience. 

Wayfinding and Directional Signs

While pole, pylon, monument signs, and logo signs bring your brand to life, you’ll need directional and wayfinding signs that connect all your signs and help consumers navigate their way to your business. 

Illuminated Signs

Elevate the effect and the visibility of your signs with custom lighting. LED lighting systems for channel letter signs and cabinet signs make illuminating your signs, both inside and outside of your business, cost-effective and efficient.

Work With BSC on Essential Custom Business Signs

Our team can help you choose the right style and customize each sign to bring out your brand personality, separate you from the competition, and enhance your brand profile in the local landscape. 

Contact us to talk to a sign fabrication expert on the best sign style for your business.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Custom Business Signs Bring Your Brand to Life

Custom Channel Letter Sign

Your brand is your calling card to the world. The stronger and more consistent you are in presenting your brand to the public will increase awareness and recognition. While most people think of a logo as something that you employ digitally, custom business signs bring your brand to life and draw in potential customers to your place of business. 

Build Brand Awareness With Custom Business Signs

Great custom signs will engage your audience and separate your business from the competition. The more consistent your signs, the more easily consumers will recognize and recall your brand in times of need. 

A custom sign should benign your logo to life and be easily recognized and understood to generate brand awareness and draw more traffic to your business. 

Custom Business Sign Design and Fabrication
We make your logo come to life and find the right custom business sign style to promote and grow your business.

Choosing the Right Sign Style

There are many styles of signs that serve various purposes. However, a universal purpose is to increase brand awareness and interest. Finding a similar sign style across all business signs will create brand consistency and be more easily recognized. 

Typically you’ll be looking at three types of signs:

  • Logo Signs 
  • Informational/Directional Signs
  • Promotional Signs

In a landscape full of signs and logos, you need yours to deliver a clear and concise message about your brand values and the products and services you offer.

Design and Fabrication Techniques

Once we understand the type of sign and the purpose, we work with clients to develop a design and utilize the appropriate custom sign fabrication techniques to accomplish their business sign goals. 

Your logo, signature colors, imagery, and font are all design elements unique to your brand and accentuate your brand personality. 

Get Consistent Custom Business Signs

By working with BSC on custom business signs, you get consistency from sign to sign. Regardless of the purpose and the message, our team will design and fabricate custom signs to your exact specifications so you can seamlessly bring your brand to life and connect with the local audience with a strong and consistent brand voice and image. 

Get in touch to consult with a design and fabricating expert on the right signs for your business.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Environmental Graphic Design for Interior and Exterior Branding

Environmental Graphic Design for Business Signs

Great graphic design will have both motion and emotion. When branding a business, it is important to remember that branding should flow with your location and bring out your brand personality. There is an art to great interior branding. Environmental graphic design is a technique that plays with space and dimension, using colors and texture and your physical location to add dimension and breathe life into your brand. 

Exterior Branding

Exterior branding should set the tone and be the nexus from which all other branding derives. If your interior and exterior branding doesn’t match tone and style, you create a confusing disconnect to consumers. 

environmental graphic design
This sign for Civic Center Plaza is the perfect example of how environmental graphic design will enhance the overall impact of the sign.

A consistent visual from sign to sign, graphic to graphic, inspires confidence and trust.  Great branding should build positive associations with your brand, and visual and emotional consistency is key. 

Interior Branding

Regardless of your industry, interior branding is an essential aspect of creating a great client experience. Interior branding is more than just peppering your logo and slogan all over the office; it’s about creating an ambiance, setting the right tone, and managing client expectations from the moment they arrive.

We often use environmental graphic design when creating large sculptural and architectural signs, but the concept is easily applied to interior branding to great effect.

Environmental Graphic Design

How your signs and graphics flow with your physical location and environment affects your impact on consumers. The art of great signs and graphics is to realize your brand identity in physical form and give it energy and motion. The art of environmental graphic design incorporates architecture, artistry, texture, dimensions, colors, and lighting to capture the essence of your brand and enhance the consumer experience. 

Functional Art

Take charge of the consumer experience with custom interior branding solutions. Work with our team on custom signs and graphics that carry your brand personality and serve as functional art providing essential information and directions to consumers. 

All signs and graphics should be multifunctional and purposeful, consistent in tone, style, and messaging.

Incorporate Environmental Graphic Design Into Business Signs and Graphics

Our team will help you find the right balance of creativity and functionality, delivering signs and graphics with a strong brand identity and clear brand message. 

Do you want to infuse your business with brand personality? Get in touch to talk to a member of our team about your project!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Custom Signs Inspire Confidence and Improve Brand Reputation

Custom Signs and Custom Fabrication

If your brand is an intangible concept that encompasses your mission, vision, and values. Signs and graphics are the tangible tools used to communicate your brand message in unique and captivating ways. Work with our design and fabrication team on custom signs. We’ll find ways to separate your brand from the competition, improve brand reputation, and, ultimately, drive more sales. 

Custom Signs Bring Out Your Brand Personality

Your brand is more than a logo or your primary products and services; it is the soul of your business. Custom signs are the physical embodiment of your brand. Signs should create visual and identifiable markers, illicit positive associations, and attract and engage consumers on an emotional level. 

Custom Signs and custom sign fabrication
A fabrication overview. This is where the magic happens!

Consumers have a choice in who they choose to support. They may need your products and services, but they choose you because they connect with your brand. Our job is to find the qualities that represent your brand and project your brand personality, image, and unique selling point to your target audience.

Consistent Branding

We specialize in visual marketing, bringing your brand to life in our state-of-the-art fabrication facility. Before we begin the fabrication process, design specialists will sit with you to understand your brand and target audience. 

The branding solutions we choose must be consistent across the board. Consistency strengthens your message and makes a stronger impact. When you are consistent in style, tone, and messaging, it shows confidence in your brand, which, in turn, inspires consumer trust and confidence. 

Visual Brand Identifiers

Every brand has visual identifiers, like a signature color, font, symbol, and imagery. Our job is to take each of those identifiers and use them consistently in all branding solutions. While creativity is a big part of what we do, recreating your exact font, symbols, imagery, and color require precision and skill. 

We ensure that your signature font, colors, and imagery are instantly recognizable and become synonymous with your brand using cutting-edge technology and high-quality materials. 

Get Custom Signs and Branding Solutions

We make your brand come to life in our state-of-the-art fabrication facility, finding unique solutions, materials, and techniques to create visual representations of your brand. Our team will oversee every aspect from idea to installation for a seamless process and exceptional results. 

If you’re looking for custom branding solutions to strengthen your brand identity, contact us today!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

What to Look for In a Sign Company

Full Service Sign Company

Signs are your number one branding tool. You’ll need many signs in the life of your business, from permanent to temporary signs, so finding the right creative partners is important. Here’s what to look for in a sign company

Qualities to Look For in a Sign Company

Working with a full-service sign company can save you time and money while ensuring consistency in the work and the design. 

There are three categories of qualifications that you should focus on before hiring a company:

  • Customer Service
  • Facility and In-House Capabilities
  • Technical Experience

Customer Service

Great signage will communicate a strong brand message, strengthen brand awareness, enhance consumer engagement, and build positive brand associations. The first quality you should be looking for in a sign company is their ability to listen. 

No two brands are alike. Look for a sign company that wants to understand what separates your brand from the competition and find solutions aligned with your mission, vision, and values. 

What To Look For In A Sign Company
Custom signs, lighting structures, and architectural branding solutions are all created in-house by certified fabricators.

While many sign companies will oversee and manage the sign project from start to finish, look for a company that offers sign maintenance and repairs. A company that can stand by its work will be proud to continue its partnership beyond the installation. 

Facility and In-House Capabilities

Look for a sign company with the right facility and in-house fabrication facilities to handle the size and scope of a project. 

The quality and longevity of a sign are rooted in the quality of the materials and the use of state-of-the-art tools and equipment, like routers, sandblasters, laser cutters, etc. The right equipment will expand the creative possibilities and create your exact brand aesthetic and personality with precision and professionalism.

Technical Experience

Finally, ensure that the fabricators are certified and have the experience to ensure the right techniques are applied. Check out a portfolio, online photo gallery, and visit their past work in your local area. 

Custom fabrication requires skill and expertise in manipulating and shaping various materials to make your brand come to life. If you’re looking for channel letters and illuminated and electrical signs, be sure to inquire about electrical skills to ensure the company can handle your project. 

Contact BSC for Commercial Signs, Branding, and Custom Fabrications

We do it all, and we have the portfolio to prove it! 

Managed and overseen by a certified project management team, we will deliver your signs on schedule, on budget, on brand, and in compliance with all rules and regulations. 

Contact us today to hear about our full suite of services, from consultation, permitting, custom fabrication, installation, repairs, and maintenance. 

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

A Custom Pylon Sign Will Elevate Branding Potential

Pylon Sign

Marketing starts from the moment a potential customer walks past your building. A custom pylon sign is a classic exterior sign solution that increases visibility from afar. You’ll notice pylon signs used for office parks, corporate complexes, shopping centers, plazas, or malls that need to house multiple businesses under one brand umbrella. Our team loves to think outside of the box, helping clients create exterior signage solutions that are impactful, effective, and creative in style and function.

What is a Pylon Sign?

Custom Pylon Sign
Don’t be afraid to play with shape and form to elevate the branding potential of your pylon sign.

Pylon signs, also known as pole signs or freestanding signs, are usually mounted on a single or double pole structure. They stand tall, often near the road, providing a highly visible marker that will guide, direct, and attract customers. A pylon sign is designed with your brand in mind while leaving space to advertise other businesses located in the development or complex. 

They are a highly effective marketing tool that can get your brand out there in front of your target customers. While most think about creating the right visual for the cabinet and box signs placed on top of the pylon pole (or in between in a two-pole structure), we love to take our design one step further. We consider the big picture, and that includes the pole itself.

The pole that carries the signs can also be customized and designed to be architectural, sculptural, and part of your brand identity. We work with you to find the right shape, materials, colors, and installation techniques.

How to Make Your Pylon Signs Stand Out

By adding your unique branding and logo to your signage, you can boost your brand visibility. Every time a potential customer passes by, your signs increase the chances of them remembering your brand. From here, you can generate more leads and increase your sales. 

Make your pylon signs stand out as much as possible by using bright and bold brand colors. You can also add LED lights to your pylon sign to make them stand out above the crowd. LED-illuminated pylon signs provide an eco-friendly solution to your marketing strategy. Your signage will have 24/7 visibility and be seen even on the darkest days and throughout the night. 

Creative Custom Pylon Sign Design

There are no rules when it comes to creativity. A pylon sign is classically a pole with a cabinet sign placed on top, advertising one or multiple businesses. However, there is no reason you can’t play with the classic form and the shape of the pylon sign, like the pylon signs example above. Anytime you can break from the norm, disrupt the status quo, you will increase visibility and make people stop and take notice. If you are going to boast that you are the “creative district,” you better have some proof to back it up, like an ultra-creative take on a classic pylon sign.

At BSC Signs, you have full creative control over your signage. Get in touch today to get a fully customized pylon sign for your business.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.