Tag: buying a sign

Most companies use some form of signage to market their products and services and display their logo in the local landscape to draw more attention. To stand out, you have to get creative with your signage. If you want to add a unique touch to the exterior spaces of your property while still advertising your brand, you should consider custom art structures and sculptures.

What Are Architectural Sculptures?

Every brand needs to implement creative ways to enhance their brand and implement unique and interesting strategies to keep their customers engaged. Hiring skilled and experienced professionals for installation of custom art structures is one of the best ways to invite customer engagement. Art sculptures should be able to stand alone in a centralized location that is highly visible. The more creative ways you find to display your brand and to break outside of the norm of other more conventional signage, the more you will stand out and draw attention to your business.

Sculptural signage, if designed, manufactured, and placed strategically, can become a local landmark, putting your brand on the map and becoming a recognizable element in your area. Your brand can become infamous with the right architectural sculptures.

Many of these structures are oversized, which makes them impressive and visible from afar. They also become a great backdrop for taking photos. If you can get customers to interact with your sculptures, you will make a more lasting impression and gain further reach through social media. Photos featuring your branding are a major marketing boost.

Custom Outdoor Sculptures

While exterior art is impactful and effective in boosting your brand image, you need to ensure that it connects to your brand in some way or the other. This is why you need to have it customized. When you opt for custom art structures, you can be sure that the size, design, concept, shape, etc., complement your brand and other requirements. The experts will also help you identify the best location for better impact.

We work with every client to collaborate on custom branding solutions from concept to installation. Contact our team to get started on designing sculptural signage to make powerful impressions on your customers.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Every business establishment finds the need to advertise their products, services, offers, events, etc., at various times of the year. In some cases, you just need to provide your customers with other business-related information. In all of these situations, you need some kind of signage to display that information, and this is where the EMC signs come into the picture.

 Benefits of EMC Signs 

Today there is a wide variety of signage options that businesses can opt for. So what is the benefit of an electronic message center (EMC) sign? Let’s take a look:

• Attracts Attention – When you want to catch the attention of motorists, you only have a few seconds to make an impression and catch their attention. EMC signs are available in a wide variety of illuminated styles. They are noticeable not just in the daytime, but at night as well
• Cost-Effective Advertisement – EMC signs are dynamic advertising that you own and control, saving you on renting ad space in your local community
• Customizable – Choose font, graphics, lights, and colors to perfectly reflect your brand
• Versatile – Digital displays are suitable for use in both exterior and interior settings, and you can customize the message to match the tone of your brand
• Direct Communication – You can change the messaging on EMC signs at a moment’s notice, allowing you to speak directly to passers-by or arriving clients. If there is a shared event happening, you can recognize and celebrate with your community using your EMC as your voice
• Personalized Messages – All messages can be tailored and personalized to reflect your local clientele. How you communicate with people on their way to work is going to be different than how you communicate with people coming home from work and even the nighttime crowd.

Opt For High-Quality Digital Displays

While there are many different companies that offer digital displays, it is important to get the signs from experienced operators like us. We offer full-color, high-resolution units. With these units, you can control the display remotely, which gives you the flexibility you need to manage your advertising requirements. These displays and the messages are customizable, which provides you excellent value for money.

We practice what we preach and even added a 7.2mm display at our shop to show our customers some of the capabilities of a full-color high-resolution unit. The best part, our receptionist can control the display remotely, customizing a welcome greeting for visiting guests! For more information on how we can design and manufacture the best EMC signs, contact us with your specific advertising needs. We offer the best, high-quality signs and fabricate them as per your requirements and budget.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Opening a new location can be a bit intimidating with so much to think about. Furniture, flooring, website, product to run your business, and thousands of other decisions have to be made. Partnering with a good company can help make your sign decisions easier. Signage can be the first impression for potential customers and an extension of your brand identity. Consider the following to make the sign buying experience a pleasant one.

1. Your Signage Should Communicate Your Service or Product

What are your trying to communicate to potential customers with your sign? If you provide a service or specific product, your sign should say that. Remember it takes time to build a brand. Utilizing just your logo may not be the best decision if it doesn’t clearly communicate what you do, especially for retail locations. It took Target, Walmart, and Panda Express years to put just a logo on their building and convey their brand.

2. Sign Size and Location are Important!

Every exterior sign is regulated by local code. An established sign company should help by analyzing the code applicable to your location and submitting all pertinent permitting documents. There should be an onsite sales survey performed by the sign partner so expert suggestions can be provided on size and placement with code in mind. Signs should be visible from the major street with the most traffic if at all possible. If your location has two frontages, you may be able to save a bit if one sign faces an interior parking lot. Having a local resource to help you determine best practices can get you the best value for your money.

3. Demand High Quality Materials In Your Sign

On-premise signage is an incredibly effective long-term advertising investment for your business. To make sure you’re getting good value for your company’s investment in signs, you will want durable, high quality materials that last and continue to look good for many years. This can include quality plexiglass or polycarbonate faces, digital prints with a UV laminate, and energy efficient LED illumination or most exterior signs. Take into account which way your sign faces, as materials should be sunlight resistant and have UV laminates built in to the material. Choosing a graphic film instead of a digital print can improve the longevity of your sign. If snow or hail is prevalent in your area, avoiding fragile neon is a good idea. LED “neon looking” options have come a long way in the past several years.

4. How Will You Pay for Your Sign?

Almost all signs are custom manufactured. Depending on the quantity of signs you need, along with size, materials, lighting, access, and a slew of other items, prices range drastically. Understanding what you have in your business loan dedicated for options can help signage consultants direct design to stay on budget. If you find that another method of payment is necessary, many sign companies can assist with financing or leasing options.
More information can be found HERE.

5. Plan Ahead!

We touched a bit on the process of buying a sign. Understanding the steps involved in creating a new sign will help ensure that your signage will be ready in time for the grand opening of your business! Our advice is to include signage in the earliest planning for your business, and be aware that sign companies are busiest during the summer months.

• A consultant will come out to physically survey your site.
• The sign design will be developed and approved (even if you have a logo ready to go).
• An estimate and quote will be prepared and submitted for your signage,
• A sign permit will be acquired from your local government’s planning office.
• The sign will be fabricated.
• Sign installation and electrical hookup will be completed.

Each of these steps can take from several days to weeks depending on your signage needs. And since signs are custom manufactured to your specifications, fabrication usually takes from four to six weeks. Permitting can also be a lengthy process that sign companies can’t control. Most jurisdictions don’t offer a rush fee to process permit applications faster. The length of that permitting is dependent upon city staff and any backlog they are experiencing. Most companies engage a sign company three to six months prior to the anticipated opening. Plan ahead and have a great sign purchasing experience!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.