Pole Signs: Making Your Business Stand Tall and Shine Bright

In today’s crowded marketplace, attracting customers’ attention is more important than ever. While digital marketing plays a crucial role, a strong physical presence remains essential. This is where pole signs come in, offering a powerful and enduring solution for businesses seeking to maximize their visibility and brand recognition.

Standing Tall: The Power of Pole Signs

Eye-catching pole signs by BSC Signs, guiding customers to your business
Elevate your visibility and attract customers with pole signs designed to make your business stand tall and shine bright

Pole signs are freestanding, single or double-sided signs mounted on a pole. Their elevated position makes them highly visible from a distance, allowing your business to stand out from the surrounding landscape.

This increased visibility translates into several key benefits:

  • Attract Customers: Drivers and pedestrians are more likely to notice your pole sign, particularly in high-traffic areas. This can significantly increase brand awareness and drive new customers to your door.
  • Boost Brand Recognition: A well-designed pole sign serves as a visual landmark, becoming a recognizable symbol for your business. This consistent visual presence reinforces your brand identity and fosters customer recall.
  • 24/7 Advertising: Unlike traditional advertising that fades with time, your pole sign works tirelessly, day and night. It acts as a permanent advertisement for your business, promoting your brand and services around the clock.

Customizing Your Message: The Advantage of a High-Quality Pole Sign

While generic signage might offer some visibility, investing in a custom pole sign unlocks a wealth of additional benefits:

  • Tailored Design: A custom pole sign allows you to create a unique design that reflects your brand personality and messaging. This can include your logo, colors, fonts, and even custom graphics, ensuring your sign stands out and makes a lasting impression.
  • Material Selection: High-quality materials ensure your pole sign is durable and weather-resistant. From aluminum to acrylic, various options provide long-lasting appeal and withstand the elements.
  • Illumination Options: Adding illuminated elements like LED lights makes your sign even more impactful, especially at night. This ensures your business is visible and inviting even after dark.
  • Professional Installation: Investing in a custom pole sign often includes professional installation services. This guarantees your sign is properly mounted, secure, and adheres to local regulations.

A well-designed and executed pole sign is more than just a marketing tool; it’s an investment in your business’s overall image. It conveys professionalism, stability, and a commitment to serving your community.

By choosing a high-quality pole sign, you send a powerful message to potential customers. It tells them your business is here to stay and that you’re dedicated to providing exceptional service. Don’t let your business blend into the background. Take control of your visibility with BSC Signs‘ custom pole signs. This strategic investment will help you stand tall above the competition and shine bright, attracting customers for years to come.

A Pole Sign Boosts Visibility And Your Brand Profile

Pole Signs

A pole sign can raise your brand profile, literally and figuratively. Whether you’re located in a high-traffic area, rural area, or housed on a large piece of property, the pole sign can be custom fitted to suit your situation. Their versatility and cost-effectiveness make the pole sign a highly attractive solution for any business.

Reasons To Choose A Pole Sign

In places where you are competing for attention with other businesses nearby, the pole sign can lift your brand and get you the recognition and awareness to drive traffic and increase sales. 

Custom Pole Signs
At 25-feet, this is our biggest pole sign yet!

Because a pole sign is a free-standing cabinet sign that sits atop a pole, it becomes a much more efficient solution to fit small spaces while still having a big presence. 

On the flip side, in more rural areas or when your business sits on a large piece of property, a pole sign can signal to motorists from a distance, like a beacon that attracts and guides consumers to your location.


Many clients are trying to decide between the two most popular free-standing signs – a monument sign vs. a pole sign. In terms of cost, the pole sign is much easier on your budget compared to the more structurally and architecturally complex monument sign.

In terms of visibility? Well, nothing quite beats the pole sign.

Increase Visibility

Regardless of location, the pole sign significantly increases visibility. The large double-sided cabinet sign raised up offers an unobstructed view of your brand and logo from every direction. 

With LED illumination, the pole sign can boast 360-degree visibility 24/7. Not many signs can say that!

Placement and Permitting

Unless we’re installing the pole sign near an easement, special permitting is not required in most cases. This is also an attractive quality of a pole sign. In many situations, the city may require a pole sign, rather than another type of sign, so it is an easier process to get started.

Before we start the installation and dig, we always do our due diligence and make the right calls to the city to ensure the installation won’t disrupt any power or water lines. 

Most cities require the sign to sit at least 10′ back from the property line. It’s important for the pole sign to have a little space and some room to maximize visibility. You also have to consider the installation requirements.

There has to be room for our team to hydro-power a hole for the pole that tends to be between 2-4′ wide and 3-10′ deep.  Our initial site survey will give us better clarity about the size and scope of the project, and we’ll be able to provide informed guidance on the best steps forward for your custom pole sign

Customizing Your Pole Sign

The size of the pole sign should be proportionate to your location and your business. While we understand the desire to go as big as possible, you also want the sign to look good and make a great impression. 

Suppose a pole sign is comically large compared to your small business or comically small next to a giant warehouse, parking lot, or corporate campus. In that case, it will feel unnatural, which will affect the way consumers view your business.

We’ve fabricated custom pole signs that vary in size from 10′ to our most recent pole sign project – a 25′ pole sign with LED lighting incorporated into the cabinet signs. 

It’s all about balance and proportions, and we’ll help you find that sweet spot. 

Get A Custom Pole Sign For Your Colorado Business

If you’re wondering if a pole sign is right for your business, talk to our fabrication and design team about your vision, requirements, and objectives. We’ll give you unbiased and professional advice. 

Contact BSC!