Leveraging Custom Signs for Consumer Influence

Custom Lit Channel Sign

Custom signs are a powerful marketing tool that can greatly influence consumer behavior. With the ability to be tailored to a specific brand and message, these signs have the potential to catch the eye of potential customers and leave a lasting impression. In today’s competitive market, it’s more important than ever to stand out and make an impact, and custom signs offer a unique way to do just that. From storefront displays to trade show booths, businesses can leverage the power of custom signs to attract and influence consumers in various settings.

Using Visual Communication to Influence Your Potential Customers

Custom Exterior Business Signs
Custom signs can create a lasting impact on potential customers.

In today’s visually-driven world, effective communication goes beyond words. Visual communication is a powerful tool that can capture attention and influence consumer behavior. Custom signs provide businesses with the opportunity to convey their message and brand identity through visually appealing displays. From eye-catching colors and graphics to compelling imagery and typography, custom signs can create a lasting impact on potential customers. By strategically utilizing visual elements that align with your target audience’s preferences and emotions, you can effectively influence their perception and drive them to take action.

Best Custom Signs for Your Business Needs

One popular option is the storefront sign. This is the first impression that potential customers will have of your business, so it’s important to make it count. Whether you choose a large, illuminated sign or a smaller, more subtle option, the key is to ensure that it accurately represents your brand and catches the eye of passersby. Consider using your logo, brand colors, and a concise message that communicates what your business is all about.

Another effective custom sign option is the banner. Banners are highly versatile and can be used both indoors and outdoors. They are a great choice for promoting sales, events, or special offers. With a banner, you have the freedom to be creative with your design, incorporating eye-catching graphics and compelling messaging. Make sure to choose a high-quality material that can withstand the elements if you plan on using the banner outdoors.

If you frequently attend trade shows or other events, a custom booth sign is a must. This is your chance to stand out among your competitors and draw people to your booth. Consider using a combination of signage elements such as banners, backdrops, and table covers to create a cohesive and impactful display. Incorporate your brand elements and make sure to clearly communicate the benefits of your products or services.

Using Custom Signs to Tailor Your Business Identity: Crafting a Message that Aligns With Your Values

In today’s competitive business landscape, standing out from the crowd and conveying a clear message is crucial for attracting customers and building a strong brand identity. Custom signs offer a unique opportunity to tailor your business identity and communicate your message effectively.

Balancing Creativity With a Clear Message

Custom Channel Letters
The right balance between creativity and a clear message is crucial in sign design.

When designing custom signs for your business, finding the right balance between creativity and a clear message is crucial. Here’s why it matters. Creative signage has the power to attract attention and generate curiosity among potential customers, enticing them to explore further. However, it is equally important to ensure that the message conveyed is clear and easy to understand, providing the desired information effectively. Unique and creative signage leaves a lasting impression on customers, contributing to memorable branding. By incorporating creativity into your signs, you can make your business stand out and be remembered. This combination of creativity and a clear message effectively communicates your brand identity and sets you apart from competitors. 

Simplicity and readability are vital factors to consider. While creativity is important, it’s essential to ensure that the message on your custom sign is easily readable. Utilize clear fonts, appropriate colors, and concise wording to visually convey your message in an appealing way. By striking the right balance between creativity and clarity, your custom signs can captivate attention, leave a lasting impact, and effectively communicate your brand message.

Keep Consistency Between Your Business Values and Goals

When it comes to utilizing custom signs for your business, maintaining consistency is essential in reinforcing your values and goals. Custom signs that align with your business values and goals create brand cohesion. Consistency in design, color scheme, and messaging across all signage platforms helps customers easily recognize and connect with your brand. This cohesion enhances brand awareness and fosters a sense of familiarity among your target audience. 

Your custom signs serve as a reflection of your business. By maintaining consistency with your values and goals, you convey a unified brand perception that builds customer trust and loyalty. When customers see consistent messaging and design elements in your signage, it reinforces the perception of a reliable and credible business. Custom signs allow you to tailor your messaging to specific target audiences. By staying true to your values and goals, you can effectively communicate with your desired customer base and reinforce the unique value you offer. 

Consistency in your signage ensures that your message remains focused and resonates with the right audience. By maintaining consistency in your custom signs, you strengthen your brand, build customer trust, and effectively communicate your value proposition to your target audience.
BSC Signs has over 22+ years in business, serving clients locally, nationally, and internationally. Reach out to us today to get started on your custom sign!

Great Custom Signs Combine Artistry and Branding

Custom signs are an effective way to get your brand noticed and create a lasting impression. Whether it’s a storefront sign, vehicle wraps, banners, or any other type of signage, custom signs help businesses stand out from the competition by combining artistry and branding in one eye-catching package. In this blog post, we’ll explore why custom signs are such a great tool for businesses to use to get their message out.

The Benefits of a Custom Sign

Custom signs are an effective way to get your brand noticed.

A great sign can help draw in customers, increase brand recognition, and even increase sales. There are many benefits to investing in a custom sign, including:

  1. Increased Brand Visibility: Custom signs can be designed to stand out in a crowded space. They help establish your business’s unique identity, making it easier for customers to recognize your brand. This increased visibility can lead to more customers, as well as better brand recognition.
  2. Professional Design: Custom signs provide an opportunity to work with a professional designer to create the perfect sign for your business. A professional designer will be able to incorporate your branding and colors into the design of the sign, ensuring it looks polished and attractive.
  3. Long-Term Investment: Custom signs are usually more expensive than off-the-shelf signs. However, they can last for many years with proper care and maintenance. Investing in a high-quality custom sign now means that you won’t have to worry about replacing it for years to come.
  4. Flexible Design: Custom signs allow you to choose from a variety of materials, shapes, and sizes, so you can create the perfect sign for your needs. Whether you need a large billboard or a small door sign, custom signs can be customized to fit any space.
  5. Durability: Custom signs are typically made with more durable materials than off-the-shelf signs. This means that they are less likely to become damaged over time and will look great for years to come.

BSC Signs Can Help You Customize Your Signage

Are you looking for the perfect custom sign to bring your brand to life? At BSC Signs, we understand the importance of effective signage for any business. Whether you need a sign for a storefront, office, or special event, we can help you create the perfect custom sign for your needs. We use high-quality materials to ensure that your sign will look great for years to come.

The Art of Custom Signs: How to Make Your Business Stand Out

Custom signs are not only great ways to express your brand, but they also have functional value as well. As their name suggests, custom signs can be designed specifically to work in the environment they will be placed in, making them more effective at catching the attention of potential customers than traditional signs that are more one-size-fits-all.

Why Having Custom Signs Will Increase Traffic

To get your business noticed, there are a number of steps you can take. One of these is custom signs that will catch your customer’s eye and make them more likely to stop and look at what you have on offer. The problem with many businesses is that they fail to think outside of their box and rely too heavily on whatever products they happen to be selling at any one time. This means that if customers aren’t looking for those products, they might not even notice your store or brand. However, if you invest in custom signs with consistent branding, then people who walk past your store or visit your website will immediately know what it is you do – and why they should buy from you instead of someone else.

Combining Colors, Logos, and Fonts

Before designing you sign it’s critical to understand how colors, logos, and fonts work together.

When designing a custom sign, it’s critical that you understand how colors, logos, and fonts work together. If you put them together in a way that has no connection or meaning behind it, your sign is going to be aesthetically appealing — but not very functional. Knowing how these elements will combine is key to designing effective signs.  A good designer can help you choose which combinations are most effective for your brand. But, don’t be afraid to take matters into your own hands either; creating some mockups at home with some paper and pencil can go a long way toward helping you determine what works best for your brand.

Making The Right Choice with Materials

When it comes to custom signs, people often don’t realize how many choices they have. If you are looking for attractive and long-lasting signs, you should consider your choice of materials carefully. The location of the sign will also help to determine the material you should use.

Letting Experts Create the Perfect Sign For You

You don’t have time to figure out how best to market your business. Let a professional do it for you! If you have any interest in growing your business and brand, it’s important that you look into getting custom signs.

At BSC Signs we specialize in designing and manufacturing custom signs to fit your business needs perfectly. Contact us today and we’ll help you design a custom sign that will make your business stand out from the crowd.

Playful Custom Signs Fabricated for Inclusive New Playground

LuBird’s Playground, located in Aurora, is an inclusive and accessible playground at Stanley Marketplace and the only one of its kind in the area. The team at BSC Signs worked together with the LuBird’s Light Foundation to make custom signs for this fun, exciting, and one-of-a-kind project. 


The fabricated letters and signs were custom-designed, cut in steel, and mounted directly onto the arches and donor walls. They compliment and strengthen the park’s décor, and the overall view adds an exciting spark to the kids’ play area. The exterior signs help attract kids and adults alike and invite them to enjoy a fun-filled family time.

Flat-cut metal letters can be customized in multiple font sizes, styles, and finishes.


Flat-cut metal letters can be customized in multiple font sizes, styles, and finishes and are available in a huge variety of metals, such as stainless steel, aluminum, Cor-Ten steel, bronze, and brass.


Fabricated stainless steel letters can range from 4 inches to 36 inches tall while being ½ inch to 5 inches thick. 


Depending upon the project at hand, the faces of these letters are cut using high-power water jets or laser cutting systems. The letters are then shaped by hand.


They can either be rail or stud mounted and are available in brushed, mirrored, polished, and painted finishes.


Come visit us or browse our gallery for inspiration for your next custom sign to increase your company’s brand awareness. Our team will assist you through the entire process, from the initial design to the final execution and installation. If you’re interested in getting a quote for your business, please contact us at BSC Signs today.

Custom Fabricated Neon Sign For a Retro Vibe


Are you looking to add some retro flair to your restaurant, bar, or retail space? Neon signs are not just a sign of the past; they are very much still popular and relevant today, and they are an easy way to create a welcoming atmosphere. When you’re getting ready to order your custom neon sign, keep these factors in mind:

Colorado neon signage
Neon signs for a Retro Vibe


The two most popular materials for neon signs are glass tubes and LED neon. The material you choose should depend on how much you are willing to spend and what look and feel you are going for. Glass tubes have a more traditional look and have a classic glow, but they require more maintenance and can be more costly to repair. LED neon signs are more durable and require less maintenance, making them a more cost-effective option in the long term. We will make sure it looks authentic no matter which one you choose!


Sure, neon lights are cool, but to make a neon sign that is an instant classic, you need to consider how you will use it in your space and your desired message. Will it be an accent piece hung up on a wall? Or will it be an extension of your brand identity standing alone in front of your store? The answer to this is crucial and will help guide the design process. Custom fabricated neon signs can be made in your desired letter types, styles, and fonts, with that classic neon illumination. 


Custom signage gives your brand its identity and highlights its uniqueness. If you have a logo or sign design in mind, contact us at BSC Signs today, and our experts will work with you to design the perfect neon sign to compliment your business.

A Pole Sign Boosts Visibility And Your Brand Profile

Pole Signs

A pole sign can raise your brand profile, literally and figuratively. Whether you’re located in a high-traffic area, rural area, or housed on a large piece of property, the pole sign can be custom fitted to suit your situation. Their versatility and cost-effectiveness make the pole sign a highly attractive solution for any business.

Reasons To Choose A Pole Sign

In places where you are competing for attention with other businesses nearby, the pole sign can lift your brand and get you the recognition and awareness to drive traffic and increase sales. 

Custom Pole Signs
At 25-feet, this is our biggest pole sign yet!

Because a pole sign is a free-standing cabinet sign that sits atop a pole, it becomes a much more efficient solution to fit small spaces while still having a big presence. 

On the flip side, in more rural areas or when your business sits on a large piece of property, a pole sign can signal to motorists from a distance, like a beacon that attracts and guides consumers to your location.


Many clients are trying to decide between the two most popular free-standing signs – a monument sign vs. a pole sign. In terms of cost, the pole sign is much easier on your budget compared to the more structurally and architecturally complex monument sign.

In terms of visibility? Well, nothing quite beats the pole sign.

Increase Visibility

Regardless of location, the pole sign significantly increases visibility. The large double-sided cabinet sign raised up offers an unobstructed view of your brand and logo from every direction. 

With LED illumination, the pole sign can boast 360-degree visibility 24/7. Not many signs can say that!

Placement and Permitting

Unless we’re installing the pole sign near an easement, special permitting is not required in most cases. This is also an attractive quality of a pole sign. In many situations, the city may require a pole sign, rather than another type of sign, so it is an easier process to get started.

Before we start the installation and dig, we always do our due diligence and make the right calls to the city to ensure the installation won’t disrupt any power or water lines. 

Most cities require the sign to sit at least 10′ back from the property line. It’s important for the pole sign to have a little space and some room to maximize visibility. You also have to consider the installation requirements.

There has to be room for our team to hydro-power a hole for the pole that tends to be between 2-4′ wide and 3-10′ deep.  Our initial site survey will give us better clarity about the size and scope of the project, and we’ll be able to provide informed guidance on the best steps forward for your custom pole sign

Customizing Your Pole Sign

The size of the pole sign should be proportionate to your location and your business. While we understand the desire to go as big as possible, you also want the sign to look good and make a great impression. 

Suppose a pole sign is comically large compared to your small business or comically small next to a giant warehouse, parking lot, or corporate campus. In that case, it will feel unnatural, which will affect the way consumers view your business.

We’ve fabricated custom pole signs that vary in size from 10′ to our most recent pole sign project – a 25′ pole sign with LED lighting incorporated into the cabinet signs. 

It’s all about balance and proportions, and we’ll help you find that sweet spot. 

Get A Custom Pole Sign For Your Colorado Business

If you’re wondering if a pole sign is right for your business, talk to our fabrication and design team about your vision, requirements, and objectives. We’ll give you unbiased and professional advice. 

Contact BSC!

Custom Sign Fabrication To Reinforce Your Brand

Custom Sign Fabrication for Black Hawk Tramway Project

Branding is part of every decision we make, from our personal brand, business brand, and even our local city brand. Creating an aesthetic that resonates with the values and personalities of your target audience, residents, and tourists are good for business and can positively influence the reputation of your entire city or town. Local businesses, landmarks, and attractions need to flow with the style and tone of the city. Custom sign fabrication allows your brand to shine through and create visual cohesion with the local land and cityscape.

Custom Sign Fabrication

You can fabricate custom signs to bring highlight your town’s history, draw attention to important landmarks, and create a rich, signature look that compliments your town. Whether you’re looking to add directories or wayfinding signs to improve the flow and function of historic landmarks, public outdoor spaces, city projects, or private ventures, finding the appropriate aesthetic to reinforce your brand is crucial.

Custom Sign Fabricatin for Winding Park Path
We helped design and custom fabricate multiple signs for Stepping Stone Community in Parker, CO. These signs are made from 1″ thick laser-cut steel with a Japanese brown faux rust finish.

Wayfinding Signs and Directories

Our team loves to tell a story through signs, finding the right style, materials, and aesthetics. Signs should be informative and have personality and add value to the environment. 

Wayfinding signs and directories, as well as other free-standing signs, are fully customizable, from the style of posts your use to frame the panel sign and the graphics created for the panel. 

Environmental Graphics

Environmental graphics are any signs and graphics that transform their environment and create a strong brand identity. Each sign and graphic should tell a story and create emotional connections with the public beyond simply providing information or directions. 

Architectural elements are also considered in every design to compliment the local architecture, city skyline, or Colorado’s classic mountain ridges and natural scenery. 

Reinforce Your Brand With Custom Sign Fabrication

Whether you need custom signs and graphics to elevate your town or city brand or compliment the local surroundings and environment, our design and fabrication team can help from idea to installation. 

We’ll help you find the right style to reinforce an existing brand aesthetic and weave your brand aesthetic into the local landscape with environmental graphics and architectural design.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Custom Signs Inspire Confidence and Improve Brand Reputation

Custom Signs and Custom Fabrication

If your brand is an intangible concept that encompasses your mission, vision, and values. Signs and graphics are the tangible tools used to communicate your brand message in unique and captivating ways. Work with our design and fabrication team on custom signs. We’ll find ways to separate your brand from the competition, improve brand reputation, and, ultimately, drive more sales. 

Custom Signs Bring Out Your Brand Personality

Your brand is more than a logo or your primary products and services; it is the soul of your business. Custom signs are the physical embodiment of your brand. Signs should create visual and identifiable markers, illicit positive associations, and attract and engage consumers on an emotional level. 

Custom Signs and custom sign fabrication
A fabrication overview. This is where the magic happens!

Consumers have a choice in who they choose to support. They may need your products and services, but they choose you because they connect with your brand. Our job is to find the qualities that represent your brand and project your brand personality, image, and unique selling point to your target audience.

Consistent Branding

We specialize in visual marketing, bringing your brand to life in our state-of-the-art fabrication facility. Before we begin the fabrication process, design specialists will sit with you to understand your brand and target audience. 

The branding solutions we choose must be consistent across the board. Consistency strengthens your message and makes a stronger impact. When you are consistent in style, tone, and messaging, it shows confidence in your brand, which, in turn, inspires consumer trust and confidence. 

Visual Brand Identifiers

Every brand has visual identifiers, like a signature color, font, symbol, and imagery. Our job is to take each of those identifiers and use them consistently in all branding solutions. While creativity is a big part of what we do, recreating your exact font, symbols, imagery, and color require precision and skill. 

We ensure that your signature font, colors, and imagery are instantly recognizable and become synonymous with your brand using cutting-edge technology and high-quality materials. 

Get Custom Signs and Branding Solutions

We make your brand come to life in our state-of-the-art fabrication facility, finding unique solutions, materials, and techniques to create visual representations of your brand. Our team will oversee every aspect from idea to installation for a seamless process and exceptional results. 

If you’re looking for custom branding solutions to strengthen your brand identity, contact us today!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Benefits of Faux Neon Signs for Colorado Businesses

7Eleven Neon Sign

From specialized fonts to large glowing images, neon signs have been driving business and enriching city landscapes for many decades. That being said, for Colorado businesses, neon signs have also suffered under the pressure of our extreme weather conditions. Fortunately, modern-day technology has given us a solution for delicate neon signs: Faux Neon Signs!

Neon signs

There’s no sign that is more classic than a neon sign. Neon signs are versatile, colorful and provide unlimited creative solutions to bring out your brand personality and attract attention. However, for a neon sign to live outdoors and serve as exterior signage, the delicate glass tubes have to be completely encased or mounted inside the windows not to succumb to hail and extreme temperatures. These limitations have been frustrating signmakers and business owners for years. 

Faux Neon Signs
Would you have guessed this sign for Illegal Pete’s was faux neon if we hadn’t told you?

Faux neon signs do not have those same limitations. With faux neon, business owners carry the visual effect of neon signs without the worry of broken glass and constant sign repair and maintenance. 

But, what exactly is a faux neon sign? In short, it has versatility, functionality, performance, and tell-tale bright, bold colors, without the delicate glass tubes and the gas that create the neon colors. Instead, faux neon is LED lighting and custom-formed acrylic tubes that mimic the style of classic neon signs. 

Benefits of Faux Neon Signs

Besides being made from a studier material, there are benefits that any business owner should find attractive. 

  1. Visibility – They have a cleaner and crisper appearance, shine a bit brighter, and are more visible in the daytime and nighttime. 
  2. Energy-saving – Cost is always a factor with any sign design. LED signs require less energy, less power, and fewer electrical supplies.
  3. Reduced service – LED has a long life span and is more resistant to weather and damage.
  4. Availability – Neon bending is an art. Additionally, materials are becoming limited in supply and colors.

If you want the classic look of a neon sign, but not the maintenance and the energy requirements, contact our team today about faux neon signs.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.