Light Xmas Shoppers’ Way to Your Shop

Light Xmas Shoppers’

The holiday season is here! It is the best time of the year to boost your business income, with special sales, discounts, and promotions. It is also a great moment to promote new businesses, projects, products, and services.

Creative and unique commercial signage is a sure bet when it comes to catching potential customers, but when harsh weather strikes, you need more than just a cool business sign. You need to enlighten your potential customers’ path towards your shop. Otherwise, you might be missing serious business opportunities.

Stand out with electric signage

Electric signs or any signage that is illuminated by a light source, either internally or externally, are incredibly efficient types of commercial signs, catching drivers and peoples’ attention as they pass by. They provide a cozy and warm feeling inviting people to come in. After decades of providing the best signage services to Colorado business owners, at BSC Sign, we have learned that nothing works better to take advantage of Xmas shoppers than an illuminated business sign.

neon channel letters in Colorado
Stand out in winter with an illuminated business sign.

Types of electric signs

Electric signs allow your company to stand out and catch the passerby’s eye, especially in the dark or in harsh winter weather. BSC Signs produces all types of electric signs including Neon, individually illuminated letter signs, LED signs, and lighted sign cabinets.

Of course, it is essential to go over a few aspects like where you plan to install your illuminated signage. That could help in determining the best materials, signage type, and electric system to use. Also, the kind of structure it will require to stay attached firmly and safely.

You also need to consider your primary goal or signage purpose. Illuminated signs come in a wide range of shapes, types, colors, and materials, which can be adapted for both interior and exteriors purposes.

The most popular illuminated commercial signs among Colorado business owners are:

  • Reverse Lit Channel Letters
  • Front Lit Channel Letters
  • Push Thru Signs
  • Blade Signs
  • Neon Signs
  • Monument Signs
  • Pole Signs
  • Electronic Message Centers
  • Routed and Backed

Contact BSC Signs today, and take advantage of the Holidays. Install a brand new electric sign and light the path to your shop for Xmas shoppers.

Install a blade sign and get ready to catch holiday season shoppers

rounded blade signs

Blade signs are characterized by their visibility, projecting out from the front of a building so that passing traffic and pedestrians can quickly identify your business. These classic signs have been in the market since the 14th century, and because of their versatility and effectiveness, they stay as one of the most popular commercial sign types today.

They are designed to hang over an entrance, either horizontal or vertical orientation, in a matter that pedestrians can easily be attracted by it, without blocking their path. Blade signs are usually two-sided and come in a great variety of styles and sizes, and are often illuminated, either internally or with spotlights. These attributes, make blade signs the perfect commercial sign option to catch holiday season shoppers.

Boost your holiday income by installing a blade sign

custom blade signs in Broomfield
Blade signs are amazing solutions to catch holiday shoppers.

As the holidays are closer people and business, go crazy preparing for the shopping sprees. As more people are searching for the best sales and the perfect gift, companies will try all possible ways to catch the attention of customers, leading them to their shop. As commercial districts become more crowded, blade signs will stand out from the rest, since they are literally in the path of shoppers.

Is a blade sign good for my business?

Blade signs come in a variety of styles and sizes and are often illuminated, either internally or with spotlights. These make them extremely versatile and ideal for basically any sort of business. They provide a highly visible and attractive option to display your brand not only creating awareness for potential customers but also leading them directly to your shop.

BSC Signs creates premium quality custom blade signs that are extremely well built and reliable. We use high-quality materials that will stand up to Colorado’s harsh winters and hot summers! Contact Us today, and get your business ready for the holidays, and boost your profits.

Winter Preventive Sign Maintenance Tips

The holiday season is just around the corner, which means, so is winter. Winter’s harsh weather elements take a significant toll on commercial and outdoor signs. Therefore, it is essential to take preventive measures to not only keep them nice and safe but to make the most of the highest retail season of the year. There is not a single business owner in Colorado who is willing to miss the opportunity to boost their incomes. Nonetheless, at BSC Signs, we have noticed that many overlook preventive maintenance until it is too late.

Keeping your business sign beautiful during winter

Longmont Business Park
Winter preventive sign maintenance.

To keep your commercial signage useful and looking great, it is vital to perform a checkup from top to bottom. Go over the lighting system and look for any burned bulbs, LEDs or dimmed neon. All of these should be taken care immediately. A single burned light will project a poor business image. As winter gets closer and the days are darker, you will need bright lights to lead the way.

Check for signs of cracking, fading, or chipping on your signage paint. Cold weathers will boost these damages, making them harder and more expensive to fix. All of these signs of deterioration should be taken care of immediately by professionals.

Keeping your commercial sign safe

It is also essential to check the whole structure of your commercial signage. That means getting on top of a ladder and running a full inspection from top to bottom. We suggest hiring a professional, not only for obvious safety reasons but once up there, a professional sign technician will know what to look for.
Look for signs of rust or corrosion. Rust can literary eat metal components away. Also, pay attention to any broken or loose fittings. Strong winds can easily blow your signage away if it is not well attached.

Remember, with severe weather risks; preventive maintenance is your rule of thumb to maintain your commercial sign effectively and safely for all of your staff, partners, and customers. Contact BSC Signs today and learn about our winter preventive maintenance services.

5 Reasons why a neon sign is your best signage choice

neon signs for your bar

It is not just its amazing and cool retro look that so many business owners are after these days, but the fact that neon signs are one of the most cost-effective advertising investments a company owner can make. Neon signs have been in the market since the early 1900’s and have evolved to an extremely affordable and flexible advertising solution.

The magical glow of a neon sign is irresistibly attractive to all human beings. After decades of providing the best commercial signage services to Colorado company owners, at BSC Signs, we have noticed that basically, nothing can compete with the vividness of a neon sign. The endless possibilities of neon sign design and its creation make it an art form that our skilled craftsmen have mastered with first-rate precision.

Neon sign benefits

Neon is a glass tube filled with an inert gas, at a lower pressure than that found in the atmosphere. An electric discharge is passed through it, creating a soft glow and illuminated reaction. Neon tubes are easy to handle, making them extremely versatile. Their wide range of benefits makes them the perfect option for basically any business.

Neon signs
Neon signs are perfect options for energy efficiency.

Energy Efficient

Neon signs are popular among business owners because of their low energy demand. Because of their chemical composition, which physically interacts with electricity, neon lights use about 50-60 percent less electricity than conventional bulbs. This translates directly to your energy bill.

Durability

Neon signs are very durable and will last a long time. In general, a neon sign is expected to have a long lifespan. Besides, professional maintenance will easily catch any issues before becoming serious damages.

Eco-friendly

Since they have such a low energy demand and long lifespan, neon signs are becoming an excellent eco-friendly signage option. The less energy you consume, the less carbon footprint is generated. In addition, because they last longer and have to be changed less frequently, the amount of material waste is significantly reduced.

Versatile

The huge range of colors available in neon signs, besides the amazing flexibility feature, makes neon signs extremely flexible. The designing possibilities with neon signs are virtually endless.

Extremely attractive

Neon signs are eye-catching and visually very appealing. Especially, in the dark or at night, when their glow is at its best. The possibility of using any color and building any shape makes them easy to create amazing masterpieces.

BSC Signs has been designing, making and installing custom neon signs in Colorado from Denver and Aspen to Pueblo and Cheyenne for decades. Contact us, boost visibility and add character to your business sign.

5 Most common mistakes in sign design

signage design

Business signs are extremely important and efficient marketing elements to establish your brand. A well-designed business sign should accurately display vital messages and information aligned with your business goals and campaigns. Nonetheless, making mistakes in its design can, on the contrary, project a poor image of your business, scaring even the most faithful customers.

BSC signs have been providing the best signage services to Colorado business owners for decades, and we have seen many companies making the same mistakes on their signage design. Therefore, today we would like to share the 5 most common sign design mistakes business owners make, and easy tips to avoid them.

Sign design failures

Install signs in Colorado
Proper installation is essential for an effective signage.

Being creative is great when designing your business brand, logo or signage. However, you have to keep in mind that in order for your commercial sign to be effective it has to be clear and striking. This means potential customers must be able to understand it and like it, in a blink of an eye.

Artwork

Try not to overuse graphics and art. Even though the art can be extremely eye-catching, it might steal peoples attention, failing to project the desired message. You can use your logo in the sign, but avoid making it the main element.

Fonts

The font type is extremely important. Try to stick with traditional and easy fonts. Many designers try to use fonts that can be related to the brand or product advertised, however, this could make it unreadable. Customers have only seconds to see, read and understand your message.

Color contrast

Selecting the colors in your signage is extremely important. It is common to see signs with colors that make the message unreadable. Try to use contrasting colors between the background and the text on your sign.

Materials

With so many important tasks and steps to take care of when establishing a new business, it is quite common for business owners to forget about considering the best materials to use on their signage. Consider where you plan to place your signage. Is it going to be used for internal or exterior purposes? What kind of elements will it be facing, like heat, extreme cold, or weather elements like rain or snow?

Location

It is frustrating when we see great commercial signs but visually blocked by tree branches or other buildings. Remember that owning the best business sign in the world is useless if no one can see it. A professional sign company will check the surrounding area around your business in order to select the best place to install it. At the same time, they will be able to decide the best materials, shape, size, and steps presented above, to make an accurate and reliable decision.

Going over these steps will help on your signage design. However, it is best to put your project in the hands of professionals. Contact BSC Signs today, and get the best commercial signage solutions.

Should I get a Channel letter business sign installed?

Non-illuninated channel letters

Channel letters are a standard 3-D graphic that stands out in your potential customers’ mind. They are big, bright, cool, elegant, versatile, and intriguing. They are an incredible option for business owners.
Channel letter signs can be installed for indoor and outdoor purposes, making them amazing options to present your brand and logo. At BSC Signs, we have been working and installing all sorts of channel letter signs, all over Colorado and we have learned how effective and flexible they can be. We usually divide them into two categories.

Types of Channel letter signs

Front lit-Channel letter sign

Channel letter sign
Channel letter signs are elegant and cool outdoor sign options.

Front lit channel letters are the most common type of channel letter. A sign using this lettering features lights that illuminate through the face of letters, a logo, or other shapes. This is accomplished by using a translucent acrylic face, colored or with a vinyl overlay, and a form of internal illumination. The light source can be LED, neon, fluorescent, or almost any other form of lighting.

Another trend uses all of these elements except the face, leaving the letters ‘open’ and the light source—commonly neon or incandescent bulbs—exposed. There are 5 main components to a front lit letter:

  • Back: usually .040” aluminum
  • Return: the side of the letter, usually 5” deep .040” aluminum. This material comes standard in a wide range of colors, but can also be custom painted
  • Face: 3/16” white or colored acrylic
  • Trim cap: The band that attaches the face to the return. This material comes in a range of standard colors that match or contrast the return and can be custom painted as well
  • Illumination: LED lights are the most common, but there are many different options

Reverse Lit-Channel Letter Sign

Reverse lit channel letters, sometimes called halo lit letters, are a type of channel letter that emits light from behind the letters, logo, or shape onto the surface they’re mounted on. These channel letters are usually mounted off the wall with studs or a raceway so the lights inside can cast a glow around each letter from the back.

There are 4 main components to a reverse lit letter:

  • Back: 3/16” clear polycarbonate
  • Return: the side of the letter, usually 2.5” deep .063” aluminum. This material comes in a mill finish and is custom painted
  • Face: 1/8” aluminum custom painted to any color
  • Illumination: generally LED, but it can be one of many other types as well

A well-designed channel letter signage can provide amazing results for establishing your brand or a new product. Contact BSC Signs today and learn more about Channel letter signage.

How to keep a brand-new looking business sign?

Colorado weather can be fierce and unpredictable. Its extreme weather changes can easily take a toll on your outdoor signs. As a business owner, you want to make sure that your commercial signage remains projecting your brand with efficiency. An inoperable sign is useless and the best way to prevent your business from wearing out along with your sign is running comprehensive sign maintenance services.

Preventing signage deterioration

Maintenance signs in Colorado
Maintenance is vital for efficient and safe business signs.

Running a successful business is a 24/7 task. There are so many and different steps, procedures, issues, elements, and projects to take care that it is quite common for business owners to overlook their signage maintenance. After decades of providing the best commercial signage services to Colorado citizens, at BSC Signs, we have learned that most of our customers don’t realize they have signage issues until it is too late, and they will require more elaborate and expensive repair solutions.

In order to keep your business signage displaying a powerful and effective image of your brand, products, and services, it is important not to overlook any minor sign of deterioration. Running regular and comprehensive maintenance on your signage will allow catching any issue in time, saving time and money.

Reading deteriorating signs

Your business sign is the very first element when building a relationship between your brand and your potential customers. Any little detail counts and a poor looking sign will provide a poor brand image. Even a burned bulb can leave the wrong impression.

At least once a week, check your commercial signs and make sure it is properly lighted and all electrical connections are working well. Look for any sign of fading colors or peeled faces. There is nothing worse than looking at a sign that can’t be read because of missing letters.

Another common issue is forgetting to update it. The business world has a fast-changing rhythm and business owners tend to forget to update the business hours, phone number, website, or any other important details that are normally changing in businesses.

If you notice any minor issue on your business sign, it is imperative to get it fixed as soon as possible. Whether you need electric sign repair, neon sign repair, electronic message center repair, or LED sign repair, BSC Signs has the experience and training to fix any issue your sign may be facing. Contact Us today and learn more about signage maintenance.

What to include on your outdoor signage?

Faux foam monument signs

Outdoor signage is popular and efficient to promote your business, brand, services, products or new project. Commercial signs are not only a great way to effectively establish your brand’s image, but also a key element in the success of any branding campaign.

Many business owners spend a lot of time and money developing the best and coolest signage possible. However, many fail to consider the correct information or how to present it, once they have determined their design, and this is a huge mistake.

It is essential to keep in mind that people are busy, running, passing by or driving from one place to the other, minding their own business, and it is on that fraction of a second that you need to catch their attention. Nonetheless, getting them to notice you is not enough if they can’t understand what you are offering, selling or simply conveying. Therefore, it is important when designing your commercial signage, to consider the essentials to inform, before even considering the number of words, size, type, style and colors that your signage design should have.

Start with the Essentials

brick monument signEven though, every project is different there is standard and essential information that your signage should provide. For instance:

  • Company name
  • Phone number
  • Slogan
  • Website URL
  • Call to action

This doesn’t mean it has to be displayed all at once, you can make interesting combinations or simply rely on the most important regarding your needs and goals. However, these elements should give you a good starting point.

It is important to consider the target audience and their needs. This could also help determine the most essential information to provide. Remember, that in a blink of an eye your message should not only reach your target audience but also, it has to make an impact, therefore, the rule of thumb is to keep it simple.

Aesthetic Elements

Once you have analyzed all of these concepts and elements, you can start trying different colors, shapes, types, materials, and textures. Avoid using many colors or strange combinations. Stick to traditional contrasts and avoid abusing graphic elements.

A professional sign company can help to go through these steps and also help to determine the best way to use your possibilities in an efficient way. At BSC Signs, we have been helping business owners achieve and overcome their signage expectations. Our professional staff will personally work with you in order to build the most amazing, cool and eye-catching commercial signage. Contact us today and boost your business to success.

Get your local permits before installing your business sign

buy quality signs in Colorado

Designing and building a cool, eye-catching, unique business sign is not easy at all. It is a complicated mixture of different tasks and steps that should be meticulously handled in order to ensure its efficiency and success. Most business owners understand this and invest a lot of time and money into getting the best results. Nonetheless, many forget the last step of their signage project, spoiling all efforts and hard work done.

There are so many different aspects that many business owners fail to comply with the local signage permits. It is a more common issue than many might believe, but failing to comply with your local signage permits could translate into major delays in your project, resulting in extra expenses.

Understanding your signage requirements and permits

Signage code
Get your business signage permits in order, before installing.

After so much hard work, the last thing one expects is a legal problem that spoils your investment and dreams.  Failing to comply with your local permits could become a huge issue. Every city has its own sign code associated with it, and within that, different zoning areas have their own code requirements. Some may include:

  • Sign Classification (information point or instruction point)
  • Traffic
  • Planning permissions
  • Local authority/County Council restrictions
  • Optimum visual impact with display points and positioning
  • Design including material, size, font color etc.
  • Health & Safety including identification of any residual hazards and/or risks
  • Government legislation

The best way to avoid any last minute legal problem is, hiring a professional signage company that takes care of your permits from the beginning. In fact, the best companies like BSC Signs, start their customer’s signage designs taking into consideration the city codes. BSC Signs is licensed in over 60 Colorado Cities—including the entire Denver Metro area. Therefore, we are familiar with each city code and use them during the design process to ensure we don’t create a sign that gets denied by the city. Contact Us today, and get your signage project on the right track.

How to design successful commercial signage?

Sign installation in Colorado

Commercial signs are essential elements required in order to ensure the success of any business. The marketing word is fierce and volatile; its fast-changing rhythm is virtually impossible to follow. Nonetheless, there are simple marketing tricks like a cool, eye-catching business sign design. A well-designed commercial signage will effectively work for a long time, but failing in its design, will scare away even the most faithful customers.

When creating a design for your business signage, it is important to consider different elements like color, typography, location, size, among many others, making them flow harmoniously together. At BSC Signs we have been offering the best signage solutions to U.S. citizens for decades.  Today we would like to share some important and handy tips to design a cool, original and effective commercial signage for your business.

Keep it simple

signage design
Tips to design a cool commercial signage

Business signage should be eye-catching, but readable. Simplicity in the design is better, especially if you are exploring ideas. When designing, keep in mind your brand’s essence, target audience, and business image.

Color combination

When selecting your signage colors keep in mind your services and business image, mission and goals. Avoid using more than 3 colors and try to keep combinations simple.

Color contrast is essential in order to ensure its readability. In most commercial signage you will find graphics and text, therefore it is important to select colors based on the information and graphics you will be displaying. According to the Advertising Association of America, the most visible color combinations in signage are white on blue, black on white, black on yellow and yellow on black. This could give you a good start.

Location

The other essential element to consider as well as, the colors, size, shape, design, and information to be displayed, is the location. This step should be taken care of from the beginning. The right location will also determine the right choice of colors and size, making the sign noticeable to your customers. For instance, you could use large fonts if your sign is placed near the road. This way, drivers will be able to read it from a distance.

As you can see designing an efficient commercial sign is not an easy task, but thanks to BSC Signs you can get the best signage solution that suits your budget. After a thorough needs analysis meeting we decide on the most effective and economical sign system to fit both your needs and your budget, taking into account all aspects of the project. Contact Us today and learn more.