Business signs are extremely important and efficient marketing elements to establish your brand. A well-designed business sign should accurately display vital messages and information aligned with your business goals and campaigns. Nonetheless, making mistakes in its design can, on the contrary, project a poor image of your business, scaring even the most faithful customers.
BSC signs have been providing the best signage services to Colorado business owners for decades, and we have seen many companies making the same mistakes on their signage design. Therefore, today we would like to share the 5 most common sign design mistakes business owners make, and easy tips to avoid them.
Sign design failures
Being creative is great when designing your business brand, logo or signage. However, you have to keep in mind that in order for your commercial sign to be effective it has to be clear and striking. This means potential customers must be able to understand it and like it, in a blink of an eye.
Try not to overuse graphics and art. Even though the art can be extremely eye-catching, it might steal peoples attention, failing to project the desired message. You can use your logo in the sign, but avoid making it the main element.
The font type is extremely important. Try to stick with traditional and easy fonts. Many designers try to use fonts that can be related to the brand or product advertised, however, this could make it unreadable. Customers have only seconds to see, read and understand your message.
Selecting the colors in your signage is extremely important. It is common to see signs with colors that make the message unreadable. Try to use contrasting colors between the background and the text on your sign.
With so many important tasks and steps to take care of when establishing a new business, it is quite common for business owners to forget about considering the best materials to use on their signage. Consider where you plan to place your signage. Is it going to be used for internal or exterior purposes? What kind of elements will it be facing, like heat, extreme cold, or weather elements like rain or snow?
It is frustrating when we see great commercial signs but visually blocked by tree branches or other buildings. Remember that owning the best business sign in the world is useless if no one can see it. A professional sign company will check the surrounding area around your business in order to select the best place to install it. At the same time, they will be able to decide the best materials, shape, size, and steps presented above, to make an accurate and reliable decision.
Going over these steps will help on your signage design. However, it is best to put your project in the hands of professionals. Contact BSC Signs today, and get the best commercial signage solutions.