How to design successful commercial signage?

Sign installation in Colorado

Commercial signs are essential elements required in order to ensure the success of any business. The marketing word is fierce and volatile; its fast-changing rhythm is virtually impossible to follow. Nonetheless, there are simple marketing tricks like a cool, eye-catching business sign design. A well-designed commercial signage will effectively work for a long time, but failing in its design, will scare away even the most faithful customers.

When creating a design for your business signage, it is important to consider different elements like color, typography, location, size, among many others, making them flow harmoniously together. At BSC Signs we have been offering the best signage solutions to U.S. citizens for decades.  Today we would like to share some important and handy tips to design a cool, original and effective commercial signage for your business.

Keep it simple

signage design
Tips to design a cool commercial signage

Business signage should be eye-catching, but readable. Simplicity in the design is better, especially if you are exploring ideas. When designing, keep in mind your brand’s essence, target audience, and business image.

Color combination

When selecting your signage colors keep in mind your services and business image, mission and goals. Avoid using more than 3 colors and try to keep combinations simple.

Color contrast is essential in order to ensure its readability. In most commercial signage you will find graphics and text, therefore it is important to select colors based on the information and graphics you will be displaying. According to the Advertising Association of America, the most visible color combinations in signage are white on blue, black on white, black on yellow and yellow on black. This could give you a good start.

Location

The other essential element to consider as well as, the colors, size, shape, design, and information to be displayed, is the location. This step should be taken care of from the beginning. The right location will also determine the right choice of colors and size, making the sign noticeable to your customers. For instance, you could use large fonts if your sign is placed near the road. This way, drivers will be able to read it from a distance.

As you can see designing an efficient commercial sign is not an easy task, but thanks to BSC Signs you can get the best signage solution that suits your budget. After a thorough needs analysis meeting we decide on the most effective and economical sign system to fit both your needs and your budget, taking into account all aspects of the project. Contact Us today and learn more.

How to ensure the success of your digital signage?

Digital signage has become extremely popular between business owners in Colorado. They represent an accurate inversion when you know what you are doing. Therefore, hiring a professional manufacturer that knows exactly which product is the best for your needs and how to program it in order to satisfy your marketing goals, is a safe bet.

There are several elements you should consider when getting and installing a digital signage, like how and where to place it, the messages and information you wish to display on it and the colors and designs of the graphics. At BSC Signs, we have been working with EMC signage for years and here are some handy tips that will ensure the success and efficiency of your digital signage.

Digital signage installation

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EMC signs are excellent options to display eye-catching information.

Before getting your new EMC signage, you should take a moment to go through your shop, business or where you need your digital signage installed and determine the best location. A professional manufacturer can help find the best location alternatives. You should consider light sources surrounding it, and enough space, as your EMC, will require ventilation.

Remember your customers, staff, and potential partners should be able to see, understand and admire the messages displayed. Therefore, you should also consider the correct angles for better results.

Digital signage content

Your EMC content is vital. It should not only share important information for your goals, but it should also be dynamic, entertaining, beautiful, creative and eye-catching. A good EMC content should call your customers to action. Motivate them to take a determined step.

Your content designs should be created with the correct combination and color saturation. Usually, exploding contrasts in EMC designs is a good way to make them visible and attractive. It is important to consider the brightness and perform several tests during day and night.

It is also very important to keep changing your messages and keep the playlist short and simple. Remember people must be able to catch useful information in the blink of an eye. Try different dynamic transitions and layout changes. It is also very useful including general information as a visual hook, for instance, time, weather, or breaking news. Potential customers will check your digital sign in search for that information, catching your messages at the same time.

Contact BSC Signs today and learn more about EMC Signage and the best options for your project. Install a digital signage and boost your customer traffic.

Go green and display your corporate image

Solid waste management and disposal have become an important matter of discussion between governments and business owners in these days. Historically, the environment has taken a serious beating and we must find ways to deduce our environmental footprint before it is too late. Thanks to BSC Signs’ environmental philosophy and liability, today there is a way to promote your business and protect the world at the same time.

BSC Signs is the green option for all business owners who want to successfully establish their brand, while making a difference, supporting and protecting the environment.

Eco-friendly signage
BSC Signs applies green process to protect the environment.

According to Colorado’s statewide landfill disposal statistics, only in 2016, a total of 7,988,308 tons of solid waste were disposed at landfills and like any other business, graphics and signage business have their quota of responsibility. Many of these wastes are extremely toxic and harmful to the environment. Some of them will eventually end up in the seas, making even more serious damages. That’s why at BSC Signs, we have developed a Lean Manufacturing System to reduce waste in all of our processes which not only reduce our ecological footprint but also reducing our costs, making us more competitive and your project more affordable.

BSC Signs goes above EPA mandated regulations to be eco-friendly. We recycle all of our plastics, aluminum, steel, and copper wire. Excess solvents and paint are stored and collected by an approved company. We have passed all EPA inspections including a Phase 2 groundwater inspection. Furthermore, we are always trying to be different and this involves a continuous process of improvement.

If you and your business believe in making the difference and are continuously looking for ways to reduce your environmental footprint, you can count on BSC Signs, to establish your brand and boost your incomes while supporting and protecting the environment. Contact us today, and start displaying your eco-friendly image with a real eco-friendly signage.

View Our Work

We could spend all day telling you about our signs, but words don’t do them justice. Whether you’re in the market for a new sign or just looking for inspiration, take a look at some of our previous projects – our signs speak for themselves!

Products

Blade. Electric. Monument. Neon. You may not know all the terms, but you’ll recognize the signs. No matter what your needs are BSC Signs can design, create and install the perfect sign for you and your business.

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Want to know more? Head on over to our blog, where we post about all things signs! Whether it’s a feature on one of our recent designs, inspiration for new designs, or tips on getting the most from your signage, we’ll keep you up-to-date!