Custom Lighting Fixtures to Boost the Customer Experience

Here’s a bright idea to make your customer experience more encompassing: custom lighting. Custom lighting fixtures can shine a whole new light on your brand. Primarily, it will help make your place of business more memorable. Lighting is like a comforting blanket that envelops the customer when they enter your business, setting the right mood and tone for their customer journey.  

Think of custom lighting as an interior branding solution of the non-traditional variety; it will make your business stand out. 

Considerations for custom lighting fixtures 

There are several things to think about before designing custom lighting. Here are some of the things you need to consider. 

Qatar Light Fixture
Custom lighting fixtures are functional art that elevates the interior vibe of your establishment and customer enjoyment.

Placement

Where is your light fixture going to be? Will it hang from the ceiling in the main reception area? Will it be placed over a conference room table? Or would you rather have it mounted on the wall? Wherever you decide to place your new statement lighting piece, it needs to work with the rest of the space. This means it should be designed in consideration of the surrounding colors, the building’s architecture, and the feel you’re aiming to achieve. It doesn’t necessarily have to match, but it should look intentional — not like an afterthought. 

Type of Light

Custom light fixtures can be created for accent lighting, mood lighting, or task lighting. The function should always play a part in the design. Once you know the purpose of the light, you can start to get creative.

Do you want a glamorous hanging chandelier from the Victorian age? Or would you prefer a nod to the modernist movement? Traditional? Avant-Garde? Minimalist? Maximalist? Architectural Monument? You don’t need to know exactly what you want right away; begin with an idea of the look you’re going for and explore from here. The custom lighting fixture should be a functional statement piece that finds a balance between elevating the interior design of your establishment and carries unique traits that reflect your brand.

Industry

The type of industry your business is in can help narrow down your style, materials, and design choices.

Lighting Matters

Lighting does far more than provide illumination. It can be used to create ambiance, set expectations, and enhance the customer experience. The right custom light fixture can help brighten your business outlook by giving your customers an enlightening experience. 

Contact us today to make your bright idea a reality. 

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Simple and Effective Flat Cut Letters for Office Signage

Flat-Cut Letters

Interior signage is just as important as your exterior signage. It’s not just about getting your customers to walk through your doors; it’s also about ensuring that they have a seamless experience once they are inside your offices. When a client walks into your office, the first thing they’re looking for is a sign of recognition, like a logo sign or other office signage that connects to all exterior signage. Flat cut letters are an effective interior signage technique that can carry your exterior branding to the interior and make your clients feel welcome and informed.

Flat-Cut Letters
Flat cut letters make the ideal office signage solution for business owners looking to improve the flow of traffic within their buildings.

Flat-Cut Letters for Interior Office/Reception Signs

In our professional experience, flat cut letters are the most popular type of office signage for interior workspaces and reception areas. For a variety of factors, businesses choose to use these stylish signs throughout their interior spaces. These promotional benefits include:

  • Gains confidence and builds trust
  • Improves communication between you and your clients
  • Makes customers feel welcome and comfortable when they see signage they recognize
  • Using empty wall space as an opportunity to promote your brand
  • Directing the flow of customers within your business
  • Showing an improved dedication to professionalism through investment in high-quality office signage

These flat cut letters also provide a host of stylistic benefits over other types of signage. For instance, their subtle dimensions take these signs a few steps further than vinyl decals in terms of aesthetic appeal. You can also strategically place these signs to achieve improved contrast from surrounding areas and backdrops.

Looking to learn more about how signage experts can improve the branding of your business? Contact BSC Signs today for a comprehensive understanding of how we can produce the ideal office signage for you! Our website features a number of examples of previous signs that have been created by our expert team to deliver outstanding results for our clients.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.