Here’s a bright idea to make your customer experience more encompassing: custom lighting. Custom lighting fixtures can shine a whole new light on your brand. Primarily, it will help make your place of business more memorable. Lighting is like a comforting blanket that envelops the customer when they enter your business, setting the right mood and tone for their customer journey.
Think of custom lighting as an interior branding solution of the non-traditional variety; it will make your business stand out.
Considerations for custom lighting fixtures
There are several things to think about before designing custom lighting. Here are some of the things you need to consider.
Where is your light fixture going to be? Will it hang from the ceiling in the main reception area? Will it be placed over a conference room table? Or would you rather have it mounted on the wall? Wherever you decide to place your new statement lighting piece, it needs to work with the rest of the space. This means it should be designed in consideration of the surrounding colors, the building’s architecture, and the feel you’re aiming to achieve. It doesn’t necessarily have to match, but it should look intentional — not like an afterthought.
Type of Light
Custom light fixtures can be created for accent lighting, mood lighting, or task lighting. The function should always play a part in the design. Once you know the purpose of the light, you can start to get creative.
Do you want a glamorous hanging chandelier from the Victorian age? Or would you prefer a nod to the modernist movement? Traditional? Avant-Garde? Minimalist? Maximalist? Architectural Monument? You don’t need to know exactly what you want right away; begin with an idea of the look you’re going for and explore from here. The custom lighting fixture should be a functional statement piece that finds a balance between elevating the interior design of your establishment and carries unique traits that reflect your brand.
The type of industry your business is in can help narrow down your style, materials, and design choices.
Lighting does far more than provide illumination. It can be used to create ambiance, set expectations, and enhance the customer experience. The right custom light fixture can help brighten your business outlook by giving your customers an enlightening experience.
Contact us today to make your bright idea a reality.
BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.