Your custom exterior business signs need to be designed and fabricated with your brand, goals, and customers in mind. There are many different types of exterior signs to choose from; finding the right style and then customizing it to represent your brand is what will set you apart from the competition. Some of the most common signs that businesses need to include, but are not limited to, storefront signs, monument signs, parking lot signs, wayfinding, and directional signs.
Design Tips for Custom Exterior Business Signs
Before you decide which signs are right, you need to clearly define your brand and the goals you want each sign to accomplish. For exterior signs, the main purpose is to attract the attention of your target audience and to guide them to your front door. Implementing a complete exterior sign strategy may require a number of signs acting as beacons and guideposts throughout the community and neighborhood. Putting yourself in the shoes of your customers will help us help you find the right signs to drive more traffic to your business. Here are a few tips that will help you determine the right custom exterior business signs you need to successfully grow your brand:
- Identify Your Brand – Every sign should be customized to include brand identifiers (font, colors, logo, imagery) or to mirror other branding for consistency and recognition.
- Identify Your Customers – Understanding your customers, where they are, and what they are drawn to will help you create signage that speaks to their lifestyle, likes, and needs.
- Placement/Location – Understand what your customers need to find you and to get to your business. Signs should be placed in the right areas, creating touchpoints along the way so that you can seamlessly guide your customers.
- Environment – The physical environment, whether it’s a free-standing monument sign, channel letters, pole sign, or building/wall sign, will have an impact on the design and materials we choose.
Custom Sign Fabrication
We look at each sign as a continuation of your brand story. Our design experts will help you fabricate a complete exterior signage strategy with the right signs to attract more customers and drive more traffic. Every brand is unique, and we want to find your uniqueness and highlight those qualities in every sign. We make your brand come to life and ensure that you look great in the local landscape. With a sign fabrication area of over 21,000 square feet, we can handle any signage project from idea to installation, ensuring that your brand makes the best impressions in the right places at the right times.
BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.