The Dynamic Effects of Channel Letters for Building Facades

Reverse Lit Channel Letters

Innovations in printing technology and sign crafting make it possible to customize any sign to replicate your exact brand style and identity. Of all the exterior business signs, channel letters are the most effective and dynamic. Channel letters incorporate all the elements that make signs pop and demand attention – a 3D effect, custom fonts and colors, and, of course, lighting!  Channel letter signs are the trifecta of business signs.

Tips for Using Channel Letters and Lighted Signs

Channel Letters

The improved functionality and versatility that channel letters provide only become relevant if you design with these things in mind: location, brand identity, color matching, and lighting style. The sign needs to look good both in the daytime and at night, and it needs to frame your building façade perfectly to make a professional and exciting impression on consumers. When you put time, effort, and thought into the design, you will appear more confident in your brand, which will make consumers feel more confident supporting your business.


Depending on the positioning of your building, the material of its façade, and the buildings in the surrounding area, your wall sign can be created using channel letters to catch the eyes of bypassing pedestrians and commuters alike. The visibility of these letters is increased because they stick out from the wall and create shadows that accentuate the contrast. To make the most out of your sign, make sure that you incorporate colors and shades that stand out from the rest of the noise.

LED lighted signs make your illuminated channel letters show up in the daytime and in the nighttime.

Night Time

Illuminated channel letters light up the night with a comforting and inviting glow. There’s nothing more comforting than seeing a familiar brand highlighted with the glow of channel letters. It won’t just draw more attention to your brand but will be a part of enhancing the ambiance of the city atmosphere. Just like a movie screen captures attention in a dark room, lighted signs stand out in the dark of night, creating an enticing effect. 

To learn more about how our various signage solutions can help separate your business from the rest of the pack, reach out to BSC Signs today!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Custom Exterior Business Signs Fabricated For Your Brand

Modern monument signs made from durable materials, showcasing clear and professional business branding

Your custom exterior business signs need to be designed and fabricated with your brand, goals, and customers in mind. There are many different types of exterior signs to choose from; finding the right style and then customizing it to represent your brand is what will set you apart from the competition. Some of the most common signs that businesses need to include, but are not limited to, storefront signs, monument signs, parking lot signs, wayfinding, and directional signs.

Design Tips for Custom Exterior Business Signs

Custom Exterior Business Signs

Before you decide which signs are right, you need to clearly define your brand and the goals you want each sign to accomplish. For exterior signs, the main purpose is to attract the attention of your target audience and to guide them to your front door. Implementing a complete exterior sign strategy may require a number of signs acting as beacons and guideposts throughout the community and neighborhood. Putting yourself in the shoes of your customers will help us help you find the right signs to drive more traffic to your business. Here are a few tips that will help you determine the right custom exterior business signs you need to successfully grow your brand:

  • Identify Your Brand – Every sign should be customized to include brand identifiers (font, colors, logo, imagery) or to mirror other branding for consistency and recognition.
  • Identify Your Customers – Understanding your customers, where they are, and what they are drawn to will help you create signage that speaks to their lifestyle, likes, and needs.
  • Placement/Location – Understand what your customers need to find you and to get to your business. Signs should be placed in the right areas, creating touchpoints along the way so that you can seamlessly guide your customers.
  • Environment – The physical environment, whether it’s a free-standing monument sign, channel letters, pole sign, or building/wall sign, will have an impact on the design and materials we choose.

Custom Sign Fabrication

We look at each sign as a continuation of your brand story. Our design experts will help you fabricate a complete exterior signage strategy with the right signs to attract more customers and drive more traffic. Every brand is unique, and we want to find your uniqueness and highlight those qualities in every sign. We make your brand come to life and ensure that you look great in the local landscape. With a sign fabrication area of over 21,000 square feet, we can handle any signage project from idea to installation, ensuring that your brand makes the best impressions in the right places at the right times.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.