Marketing starts from the moment a potential customer walks past your building. A custom pylon sign is a classic exterior sign solution that increases visibility from afar. You’ll notice pylon signs used for office parks, corporate complexes, shopping centers, plazas, or malls that need to house multiple businesses under one brand umbrella. Our team loves to think outside of the box, helping clients create exterior signage solutions that are impactful, effective, and creative in style and function.
What is a Pylon Sign?
Pylon signs, also known as pole signs or freestanding signs, are usually mounted on a single or double pole structure. They stand tall, often near the road, providing a highly visible marker that will guide, direct, and attract customers. A pylon sign is designed with your brand in mind while leaving space to advertise other businesses located in the development or complex.
They are a highly effective marketing tool that can get your brand out there in front of your target customers. While most think about creating the right visual for the cabinet and box signs placed on top of the pylon pole (or in between in a two-pole structure), we love to take our design one step further. We consider the big picture, and that includes the pole itself.
The pole that carries the signs can also be customized and designed to be architectural, sculptural, and part of your brand identity. We work with you to find the right shape, materials, colors, and installation techniques.
How to Make Your Pylon Signs Stand Out
By adding your unique branding and logo to your signage, you can boost your brand visibility. Every time a potential customer passes by, your signs increase the chances of them remembering your brand. From here, you can generate more leads and increase your sales.
Make your pylon signs stand out as much as possible by using bright and bold brand colors. You can also add LED lights to your pylon sign to make them stand out above the crowd. LED-illuminated pylon signs provide an eco-friendly solution to your marketing strategy. Your signage will have 24/7 visibility and be seen even on the darkest days and throughout the night.
Creative Custom Pylon Sign Design
There are no rules when it comes to creativity. A pylon sign is classically a pole with a cabinet sign placed on top, advertising one or multiple businesses. However, there is no reason you can’t play with the classic form and the shape of the pylon sign, like the pylon signs example above. Anytime you can break from the norm, disrupt the status quo, you will increase visibility and make people stop and take notice. If you are going to boast that you are the “creative district,” you better have some proof to back it up, like an ultra-creative take on a classic pylon sign.
BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.