What to Consider When Creating Your First Commercial Sign

When you have your first commercial sign designed, it’s important to keep the customer’s attention and understand that signage can make or break a business. This article discusses the different factors that should be considered when designing the sign, including what corporate image you want to project, who your target audience is, and how to incorporate your company logo into your design.

Understanding Your Business

Custom Signs and Custom Fabrication
Sign design requires expertise and creativity.

Understanding how your business operates is important in making sure you create a sign that aligns with what they stand for. Keep in mind what products and services you provide, and how customers can find you. Having an easily visible location might be more important than being easy to find online.

Identify Your Target Audience

If you’re going to be developing a business logo, you need to identify who your target audience is going to be. Is it based on age? Education level? Gender? Knowing where you want your business logo focus can help direct what colors and imagery you choose for its design.

Commercial Sign Design

Before you can begin designing a high-quality sign, you must ask yourself some questions: Who is my audience? What will I be selling? How much money am I willing to spend on my business signage? The answers will help guide your decisions about font size, color schemes, and overall design.

Corporate Image

When you design a corporate image, you have many options and opportunities. You can have colors that appeal to just one audience or colors that are neutral. You can also choose simple or complex designs. One thing is certain: if you use colors that attract attention, customers will take notice of your company and remember it. Colors should be an extension of your brand. They should represent the culture and atmosphere you want to create for your customers. Choose a color scheme that reflects who you are as a company and how you want to stand out in the market.