A Pole Sign Boosts Visibility And Your Brand Profile

Pole Signs

A pole sign can raise your brand profile, literally and figuratively. Whether you’re located in a high-traffic area, rural area, or housed on a large piece of property, the pole sign can be custom fitted to suit your situation. Their versatility and cost-effectiveness make the pole sign a highly attractive solution for any business.

Reasons To Choose A Pole Sign

In places where you are competing for attention with other businesses nearby, the pole sign can lift your brand and get you the recognition and awareness to drive traffic and increase sales. 

Custom Pole Signs
At 25-feet, this is our biggest pole sign yet!

Because a pole sign is a free-standing cabinet sign that sits atop a pole, it becomes a much more efficient solution to fit small spaces while still having a big presence. 

On the flip side, in more rural areas or when your business sits on a large piece of property, a pole sign can signal to motorists from a distance, like a beacon that attracts and guides consumers to your location.


Many clients are trying to decide between the two most popular free-standing signs – a monument sign vs. a pole sign. In terms of cost, the pole sign is much easier on your budget compared to the more structurally and architecturally complex monument sign.

In terms of visibility? Well, nothing quite beats the pole sign.

Increase Visibility

Regardless of location, the pole sign significantly increases visibility. The large double-sided cabinet sign raised up offers an unobstructed view of your brand and logo from every direction. 

With LED illumination, the pole sign can boast 360-degree visibility 24/7. Not many signs can say that!

Placement and Permitting

Unless we’re installing the pole sign near an easement, special permitting is not required in most cases. This is also an attractive quality of a pole sign. In many situations, the city may require a pole sign, rather than another type of sign, so it is an easier process to get started.

Before we start the installation and dig, we always do our due diligence and make the right calls to the city to ensure the installation won’t disrupt any power or water lines. 

Most cities require the sign to sit at least 10′ back from the property line. It’s important for the pole sign to have a little space and some room to maximize visibility. You also have to consider the installation requirements.

There has to be room for our team to hydro-power a hole for the pole that tends to be between 2-4′ wide and 3-10′ deep.  Our initial site survey will give us better clarity about the size and scope of the project, and we’ll be able to provide informed guidance on the best steps forward for your custom pole sign

Customizing Your Pole Sign

The size of the pole sign should be proportionate to your location and your business. While we understand the desire to go as big as possible, you also want the sign to look good and make a great impression. 

Suppose a pole sign is comically large compared to your small business or comically small next to a giant warehouse, parking lot, or corporate campus. In that case, it will feel unnatural, which will affect the way consumers view your business.

We’ve fabricated custom pole signs that vary in size from 10′ to our most recent pole sign project – a 25′ pole sign with LED lighting incorporated into the cabinet signs. 

It’s all about balance and proportions, and we’ll help you find that sweet spot. 

Get A Custom Pole Sign For Your Colorado Business

If you’re wondering if a pole sign is right for your business, talk to our fabrication and design team about your vision, requirements, and objectives. We’ll give you unbiased and professional advice. 

Contact BSC!

Custom Fabricated Freestanding Monument Signs

People travel across the country and the rest of the globe to witness great cultural monuments. The Arc de Triomphe in Paris, the Statue of Liberty, Mount Rushmore. All of these places create a powerful and lasting impression on visitors. They are globally known monuments that become synonymous with their location. Businesses can use miniature versions of these functional art installations, impress consumers, and make a mark in the local landscape through the use of freestanding monument signs

These signs sit apart from the rest of a commercial building or space, preferably in an open area. They are constructed out of a variety of different materials to create a permanent structure for your company branding to sit on. Simply put, they are one of the impressive branding solutions you can invest in. 

Custom Fabricated Freestanding Monument Signs

A freestanding monument sign is a great tool for achieving high visibility and cementing your presence. A monument sign is attention-grabbing and a way to make a bold impression and stand with confidence at the edge of your property, campus, parking lot, etc. A custom fabricated freestanding sign will show pride in your brand. The more confidence you show through branding and signage, the more confident consumers will feel to support your business.

Custom Fabricated Freestanding Monument Signs
We custom fabricate all signs, including freestanding monument signs, in-house to your exact specifications.

How to Infuse Your Brand Into a Sign

We custom fabricate all signs to your exact specifications. Our team is willing and able to guide you to innovative and creative design ideas, playing with space, layout, texture, color, materials, and lighting to infuse your brand identity, essence, and aesthetics. The architectural elements of your building, along with the surrounding landscape and your signature brand elements, all need to flow together to create a cohesive monument sign.

Consider both visual elements and emotional elements. What do you want the sign to look like, and how do you want consumers to feel? Your signage should convey the type of experience and lifestyle that you are promoting. Consumers aren’t just interested in products anymore; they want to know that you stand for something. Consumers want to connect and identify with your brand philosophy.

We are able to incorporate the emotional and psychological elements into a freestanding monument sign, drawing in consumers. The story and experience should be respectful of your brand, industry, and business and speak directly to your target audience.

Sign Consultation, Design, Fabrication, and Installation

For more information on your next freestanding monument sign or to schedule a consultation, contact BSC signs today! We’ve been helping our customers achieve their sign, lighting, and architecture needs for over 20 years.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Art Structures and Sculptures Will Complement and Accentuate Your Brand Identity

Architectural Sculpture

Most companies use some form of signage to market their products and services and display their logo in the local landscape to draw more attention. To stand out, you have to get creative with your signage. If you want to add a unique touch to the exterior spaces of your property while still advertising your brand, you should consider custom art structures and sculptures.

What Are Architectural Sculptures?

Art Sculpture
Custom art sculptures are stand-alone signage that create powerful impressions on pedestrians and commuters.

Every brand needs to implement creative ways to enhance their brand and implement unique and interesting strategies to keep their customers engaged. Hiring skilled and experienced professionals for installation of custom art structures is one of the best ways to invite customer engagement. Art sculptures should be able to stand alone in a centralized location that is highly visible. The more creative ways you find to display your brand and to break outside of the norm of other more conventional signage, the more you will stand out and draw attention to your business.

Sculptural signage, if designed, manufactured, and placed strategically, can become a local landmark, putting your brand on the map and becoming a recognizable element in your area. Your brand can become infamous with the right architectural sculptures.

Many of these structures are oversized, which makes them impressive and visible from afar. They also become a great backdrop for taking photos. If you can get customers to interact with your sculptures, you will make a more lasting impression and gain further reach through social media. Photos featuring your branding are a major marketing boost.

Custom Outdoor Sculptures

While exterior art is impactful and effective in boosting your brand image, you need to ensure that it connects to your brand in some way or the other. This is why you need to have it customized. When you opt for custom art structures, you can be sure that the size, design, concept, shape, etc., complement your brand and other requirements. The experts will also help you identify the best location for better impact.

We work with every client to collaborate on custom branding solutions from concept to installation. Contact our team to get started on designing sculptural signage to make powerful impressions on your customers.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Sign Types – Which Sign Do I Need?

There are SO many sign types to chose from and so we’ve developed a graphic to help! This will give you ideas and some basic terminology to help you communicate what you are looking for.

Common Sign Types

So you signed your lease and now you are thinking about how customers are finding your location. You may need one or more of the signs in the graphic blow.

Electronic Message Center – Digital LED sign that has the capabilities of displaying words, images and figures.  This provides an opportunity to display new information for your business as often as you want.  EMC’s have many features such as user-friendly software, remote access, clear resolution and 3D graphics.

Monument Sign – A freestanding sign that is not attached to a building or structure and is typically low profile.  There is no open space between the ground and the sign with a structure that can be made out of masonry, wood or materials similar in appearance.

Logo Cabinet Sign – This is a common sign used on storefronts to showcase your logo.  The face material of the cabinet can range from acrylic or aluminum and have routed out face or routed with push thru letters.  These are typically illuminated with either LED’s or neon.

Window Vinyl – This type of advertising are decals or window graphics that are designed to adhere to the glass surface.  Vinyl on your storefront windows is a great way to display your branding as well as your products.

Directional Sign – Signs that indicate entrances and exits or giving directional information about goods and services of interest to the traveling public.  These can be illuminated or non-illuminated.

Halo Lit Letters – These are similar to a conventional channel letter except the lighting is exposed behind the letter.  Other names for a halo lit letter are reverse lit or back lit.

Awning Lettering – Awnings are a great architectural element that can dress up the front of your business.  They can provide shade and protect your customers from the rain.  The nice thing about awnings is they not only shield customers from the elements, but you can customize graphics that can be applied directly to the awning showcasing your branding.

Vinyl Mural Graphics – This is the same concept as window vinyl but can be on a larger scale.  They can be full wall wraps, partial wraps or die cut wall decals and lettering.  You can choose a focal wall within your space or partially wrap your lobby.

Projecting/Blade Sign – This type of sign can be mounted to your building or storefront pole or attached perpendicular to the surface of your building façade.  Projecting signs are an effective means of attracting foot traffic.

Neon Sign – These are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases.

A well designed sign package can intrigue customers and increase sales.

Channel Letters – Are a three-dimensional sign or letter fabricated from aluminum or acrylic and LED or neon lighting.   These signs are often 12” or taller per letter and internally illuminated offering great visibility.

Canopy Sign – Any sign that is a part of or attached to an awning, canopy, or other fabric, plastic, or structural protective cover (excluding a marquee) over a door, entrance, window, or outdoor service area.

Flat Cut Out Letters Flat-cut out lettering is a great option for many different types of businesses and can be installed as either interior or exterior signage. The variety of sizes, options and materials that are available with this type of sign make customization easy.

Arcade Sign –  a panel or cabinet that projects or hangs down from a canopy, soffit or ledge. Can have rigid or flexible (cable/chain) armatures.

Pylon Sign – Pole signs are typically supported by one or two poles located at a central entry point of shopping centers, malls, gas stations, car dealerships, commercial and industrial parks.  Pylon signs are helpful for companies that are located along highways or busy roadways.  Post & Panel Sign – Post and Panel signs consist of two posts and a single sign panel in between them. Typical Post and Panels tend to be economically designed with simple vinyl or metal posts and a clean sign face with little shaping.

Other Purchasing Concerns

As you can see, when it comes to signs, there are a variety of types, styles, and things to think about. However, not all buildings are created equal and each city and county have code that regulates signs. Let our consultants provide you with a design that achieves your goals and will be permissible by your jurisdiction. Contact us today to get started!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Target Local Audience With Customizable EMC Signs

Every business establishment finds the need to advertise their products, services, offers, events, etc., at various times of the year. In some cases, you just need to provide your customers with other business-related information. In all of these situations, you need some kind of signage to display that information, and this is where the EMC signs come into the picture.

 Benefits of EMC Signs 

Deliver creative messages to specific target audiences.

Today there is a wide variety of signage options that businesses can opt for. So what is the benefit of an electronic message center (EMC) sign? Let’s take a look:

  • Attracts Attention – When you want to catch the attention of motorists, you only have a few seconds to make an impression and catch their attention. EMC signs are available in a wide variety of illuminated styles. They are noticeable not just in the daytime, but at night as well
  • Cost-Effective Advertisement – EMC signs are dynamic advertising that you own and control, saving you on renting ad space in your local community
  • Customizable – Choose font, graphics, lights, and colors to perfectly reflect your brand
  • Versatile – Digital displays are suitable for use in both exterior and interior settings, and you can customize the message to match the tone of your brand
  • Direct Communication – You can change the messaging on EMC signs at a moment’s notice, allowing you to speak directly to passers-by or arriving clients. If there is a shared event happening, you can recognize and celebrate with your community using your EMC as your voice
  • Personalized Messages – All messages can be tailored and personalized to reflect your local clientele. How you communicate with people on their way to work is going to be different than how you communicate with people coming home from work and even the nighttime crowd.

Opt For High-Quality Digital Displays

While there are many different companies that offer digital displays, it is important to get the signs from experienced operators like us. We offer full-color, high-resolution units. With these units, you can control the display remotely, which gives you the flexibility you need to manage your advertising requirements. These displays and the messages are customizable, which provides you excellent value for money.

We practice what we preach and even added a 7.2mm display at our shop to show our customers some of the capabilities of a full-color high-resolution unit. The best part, our receptionist can control the display remotely, customizing a welcome greeting for visiting guests! For more information on how we can design and manufacture the best EMC signs, contact us with your specific advertising needs. We offer the best, high-quality signs and fabricate them as per your requirements and budget.

Digital display in front of BSC Signs

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

A Sign of Attraction

Looking for ways to spruce up your business for the new year as things open back up? Signage is an easy, effective way to do that! Does the storefront of your business need a new look for the new year?  What kind of shape is your sign in?  According to the Sign Research Foundation, more than half the shoppers (on an average 54%) have driven by and failed to find a business because the sign was too small or unclear.   Signs that are too small or illegible can mean a missed opportunity.  Also, almost 2 in 5 shoppers say they have made quality assumptions about a business based on what your sign looks like.  Is it attractive, is it clear and in good condition?  We know 2020 was hard on many businesses, but 2021 can be the year for positive changes in the economy.  At BSC we have a team of talented salespeople and designers that are here to assist through the entire process of getting a more refreshed look and updating your signs.

Easy ways to improve the look of your business with signs

  • Check illumination – if your sign isn’t lighting 100%, let us fix it!
  • Are the faces of your sign in good shape? Replacement faces can be done for most signs
  • Have us paint bases or rusting cabinets
  • Repair any damaged or fading components
  • Vinyl on doors and windows – after time vinyl will crack and impact will fade.
  • Ready for a full rebrand? Choose a good partner (hopefully us) to assist you with permitting, fabrication, and installation of a new sign
  • New banner or open sign can let potential patrons know you are ready for business

Contact our sales team at [email protected] or click HERE to get started today!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Financing Options for New Signs to Keep Growing Your Business

Every business needs to advertise its services and/or products regularly to stay in the limelight and attract new customers. You need to make sure that the signs you select are of good quality, designed well, and relevant to your message and brand.

However, every business has a certain budget allocated for advertising and you might find that signage costs don’t always fit into it, especially in light of the current climate.

For a limited time, we offer “zero down, no pay for 90 days”
on all new sign purchases.

The last year has been especially tough on businesses of all shapes and sizes and most have been hit hard by the pandemic. Yet, advertising and branding isn’t something you can do without. To pull yourself out of the shadows of COVID and quarantine, you have to keep marketing your business. This is where our convenient sign financing options come in. We value our customers and always go the extra mile to serve them in the best way possible.

Financing on New Sign Purchase

Our company understands how important it is for our clients to have the signs they need to promote their business, especially post 2020. Therefore, for a limited time, we are offering No Money Down + NO Payments for 3 Months (90 days) on all your new sign purchases. We have designed our Services and Products to meet our clients’ needs and offer tailored solutions so you get the types of signs you need.

Our designers are skilled and experienced and we have top-of-the-line signage manufacturing equipment. You are assured of high-quality signage solutions at pricing that fits right into your budget. Since there is no down payment, you don’t have to think twice about ordering the signs you require now. We produce and manufacture signs, just the way you want them, and that will help you boost your business.

Get started now with no payments for 90 days and $0 by filling out our easy and secure online application <—click here. New signs will give you a marketing boost, a boost in business, and allow you to catch up on finances before you have to pay. For any more information on our services and the types of signage products we offer, contact us today!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

5 Tips For Purchasing A New Sign

Opening a new location can be a bit intimidating with so much to think about. Furniture, flooring, website, product to run your business, and thousands of other decisions have to be made. Partnering with a good company can help make your sign decisions easier. Signage can be the first impression for potential customers and an extension of your brand identity. Consider the following to make the sign buying experience a pleasant one.

1. Your Signage Should Communicate Your Service or Product

What are your trying to communicate to potential customers with your sign? If you provide a service or specific product, your sign should say that. Remember it takes time to build a brand. Utilizing just your logo may not be the best decision if it doesn’t clearly communicate what you do, especially for retail locations. It took Target, Walmart, and Panda Express years to put just a logo on their building and convey their brand.

2. Sign Size and Location are Important!

Every exterior sign is regulated by local code. An established sign company should help by analyzing the code applicable to your location and submitting all pertinent permitting documents. There should be an onsite sales survey performed by the sign partner so expert suggestions can be provided on size and placement with code in mind. Signs should be visible from the major street with the most traffic if at all possible. If your location has two frontages, you may be able to save a bit if one sign faces an interior parking lot. Having a local resource to help you determine best practices can get you the best value for your money.

3. Demand High Quality Materials In Your Sign

On-premise signage is an incredibly effective long-term advertising investment for your business. To make sure you’re getting good value for your company’s investment in signs, you will want durable, high quality materials that last and continue to look good for many years. This can include quality plexiglass or polycarbonate faces, digital prints with a UV laminate, and energy efficient LED illumination or most exterior signs. Take into account which way your sign faces, as materials should be sunlight resistant and have UV laminates built in to the material. Choosing a graphic film instead of a digital print can improve the longevity of your sign. If snow or hail is prevalent in your area, avoiding fragile neon is a good idea. LED “neon looking” options have come a long way in the past several years.

4. How Will You Pay for Your Sign?

Almost all signs are custom manufactured. Depending on the quantity of signs you need, along with size, materials, lighting, access, and a slew of other items, prices range drastically. Understanding what you have in your business loan dedicated for options can help signage consultants direct design to stay on budget. If you find that another method of payment is necessary, many sign companies can assist with financing or leasing options.
More information can be found HERE.

5. Plan Ahead!

We touched a bit on the process of buying a sign. Understanding the steps involved in creating a new sign will help ensure that your signage will be ready in time for the grand opening of your business! Our advice is to include signage in the earliest planning for your business, and be aware that sign companies are busiest during the summer months.

  • A consultant will come out to physically survey your site.
  • The sign design will be developed and approved (even if you have a logo ready to go).
  • An estimate and quote will be prepared and submitted for your signage,
  • A sign permit will be acquired from your local government’s planning office.
  • The sign will be fabricated.
  • Sign installation and electrical hookup will be completed.

Each of these steps can take from several days to weeks depending on your signage needs. And since signs are custom manufactured to your specifications, fabrication usually takes from four to six weeks. Permitting can also be a lengthy process that sign companies can’t control. Most jurisdictions don’t offer a rush fee to process permit applications faster. The length of that permitting is dependent upon city staff and any backlog they are experiencing. Most companies engage a sign company three to six months prior to the anticipated opening. Plan ahead and have a great sign purchasing experience!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.