The Art of Custom Signs: How to Make Your Business Stand Out

Custom signs are not only great ways to express your brand, but they also have functional value as well. As their name suggests, custom signs can be designed specifically to work in the environment they will be placed in, making them more effective at catching the attention of potential customers than traditional signs that are more one-size-fits-all.

Why Having Custom Signs Will Increase Traffic

To get your business noticed, there are a number of steps you can take. One of these is custom signs that will catch your customer’s eye and make them more likely to stop and look at what you have on offer. The problem with many businesses is that they fail to think outside of their box and rely too heavily on whatever products they happen to be selling at any one time. This means that if customers aren’t looking for those products, they might not even notice your store or brand. However, if you invest in custom signs with consistent branding, then people who walk past your store or visit your website will immediately know what it is you do – and why they should buy from you instead of someone else.

Combining Colors, Logos, and Fonts

Before designing you sign it’s critical to understand how colors, logos, and fonts work together.

When designing a custom sign, it’s critical that you understand how colors, logos, and fonts work together. If you put them together in a way that has no connection or meaning behind it, your sign is going to be aesthetically appealing — but not very functional. Knowing how these elements will combine is key to designing effective signs.  A good designer can help you choose which combinations are most effective for your brand. But, don’t be afraid to take matters into your own hands either; creating some mockups at home with some paper and pencil can go a long way toward helping you determine what works best for your brand.

Making The Right Choice with Materials

When it comes to custom signs, people often don’t realize how many choices they have. If you are looking for attractive and long-lasting signs, you should consider your choice of materials carefully. The location of the sign will also help to determine the material you should use.

Letting Experts Create the Perfect Sign For You

You don’t have time to figure out how best to market your business. Let a professional do it for you! If you have any interest in growing your business and brand, it’s important that you look into getting custom signs.

At BSC Signs we specialize in designing and manufacturing custom signs to fit your business needs perfectly. Contact us today and we’ll help you design a custom sign that will make your business stand out from the crowd.

Playful Custom Signs Fabricated for Inclusive New Playground

LuBird’s Playground, located in Aurora, is an inclusive and accessible playground at Stanley Marketplace and the only one of its kind in the area. The team at BSC Signs worked together with the LuBird’s Light Foundation to make custom signs for this fun, exciting, and one-of-a-kind project. 

FABRICATED LETTERS & SIGNS

The fabricated letters and signs were custom-designed, cut in steel, and mounted directly onto the arches and donor walls. They compliment and strengthen the park’s décor, and the overall view adds an exciting spark to the kids’ play area. The exterior signs help attract kids and adults alike and invite them to enjoy a fun-filled family time.

Flat-cut metal letters can be customized in multiple font sizes, styles, and finishes.

THE MATERIALS USED

Flat-cut metal letters can be customized in multiple font sizes, styles, and finishes and are available in a huge variety of metals, such as stainless steel, aluminum, Cor-Ten steel, bronze, and brass.

THE MEASUREMENTS

Fabricated stainless steel letters can range from 4 inches to 36 inches tall while being ½ inch to 5 inches thick. 

THE CUTTING PROCESS

Depending upon the project at hand, the faces of these letters are cut using high-power water jets or laser cutting systems. The letters are then shaped by hand.

TYPES OF FINISHES

They can either be rail or stud mounted and are available in brushed, mirrored, polished, and painted finishes.

GET A QUOTE FOR YOUR OUTDOOR CUSTOM SIGN FABRICATION PROJECT

Come visit us or browse our gallery for inspiration for your next custom sign to increase your company’s brand awareness. Our team will assist you through the entire process, from the initial design to the final execution and installation. If you’re interested in getting a quote for your business, please contact us at BSC Signs today.

Custom Fabricated Neon Sign For a Retro Vibe

GO RETRO WITH A NEON SIGN

Are you looking to add some retro flair to your restaurant, bar, or retail space? Neon signs are not just a sign of the past; they are very much still popular and relevant today, and they are an easy way to create a welcoming atmosphere. When you’re getting ready to order your custom neon sign, keep these factors in mind:

Colorado neon signage
Neon signs for a Retro Vibe

NEON OPTIONS

The two most popular materials for neon signs are glass tubes and LED neon. The material you choose should depend on how much you are willing to spend and what look and feel you are going for. Glass tubes have a more traditional look and have a classic glow, but they require more maintenance and can be more costly to repair. LED neon signs are more durable and require less maintenance, making them a more cost-effective option in the long term. We will make sure it looks authentic no matter which one you choose!

DESIGN

Sure, neon lights are cool, but to make a neon sign that is an instant classic, you need to consider how you will use it in your space and your desired message. Will it be an accent piece hung up on a wall? Or will it be an extension of your brand identity standing alone in front of your store? The answer to this is crucial and will help guide the design process. Custom fabricated neon signs can be made in your desired letter types, styles, and fonts, with that classic neon illumination. 

GET A CUSTOM NEON SIGN FOR YOUR COLORADO BUSINESS

Custom signage gives your brand its identity and highlights its uniqueness. If you have a logo or sign design in mind, contact us at BSC Signs today, and our experts will work with you to design the perfect neon sign to compliment your business.

A Pole Sign Boosts Visibility And Your Brand Profile

Pole Signs

A pole sign can raise your brand profile, literally and figuratively. Whether you’re located in a high-traffic area, rural area, or housed on a large piece of property, the pole sign can be custom fitted to suit your situation. Their versatility and cost-effectiveness make the pole sign a highly attractive solution for any business.

Reasons To Choose A Pole Sign

In places where you are competing for attention with other businesses nearby, the pole sign can lift your brand and get you the recognition and awareness to drive traffic and increase sales. 

Custom Pole Signs
At 25-feet, this is our biggest pole sign yet!

Because a pole sign is a free-standing cabinet sign that sits atop a pole, it becomes a much more efficient solution to fit small spaces while still having a big presence. 

On the flip side, in more rural areas or when your business sits on a large piece of property, a pole sign can signal to motorists from a distance, like a beacon that attracts and guides consumers to your location.

Cost-Effective

Many clients are trying to decide between the two most popular free-standing signs – a monument sign vs. a pole sign. In terms of cost, the pole sign is much easier on your budget compared to the more structurally and architecturally complex monument sign.

In terms of visibility? Well, nothing quite beats the pole sign.

Increase Visibility

Regardless of location, the pole sign significantly increases visibility. The large double-sided cabinet sign raised up offers an unobstructed view of your brand and logo from every direction. 

With LED illumination, the pole sign can boast 360-degree visibility 24/7. Not many signs can say that!

Placement and Permitting

Unless we’re installing the pole sign near an easement, special permitting is not required in most cases. This is also an attractive quality of a pole sign. In many situations, the city may require a pole sign, rather than another type of sign, so it is an easier process to get started.

Before we start the installation and dig, we always do our due diligence and make the right calls to the city to ensure the installation won’t disrupt any power or water lines. 

Most cities require the sign to sit at least 10′ back from the property line. It’s important for the pole sign to have a little space and some room to maximize visibility. You also have to consider the installation requirements.

There has to be room for our team to hydro-power a hole for the pole that tends to be between 2-4′ wide and 3-10′ deep.  Our initial site survey will give us better clarity about the size and scope of the project, and we’ll be able to provide informed guidance on the best steps forward for your custom pole sign

Customizing Your Pole Sign

The size of the pole sign should be proportionate to your location and your business. While we understand the desire to go as big as possible, you also want the sign to look good and make a great impression. 

Suppose a pole sign is comically large compared to your small business or comically small next to a giant warehouse, parking lot, or corporate campus. In that case, it will feel unnatural, which will affect the way consumers view your business.

We’ve fabricated custom pole signs that vary in size from 10′ to our most recent pole sign project – a 25′ pole sign with LED lighting incorporated into the cabinet signs. 

It’s all about balance and proportions, and we’ll help you find that sweet spot. 

Get A Custom Pole Sign For Your Colorado Business

If you’re wondering if a pole sign is right for your business, talk to our fabrication and design team about your vision, requirements, and objectives. We’ll give you unbiased and professional advice. 

Contact BSC!

Outdoor Logo Signs Give Your Storefront Personality

Outdoor Logo Signs Can Transform Your Storefront

Your storefront is the first and last chance you may get to convert a consumer. Outdoor logo signs should enhance your storefront and deliver an experience that separates you from the competition. 

A custom storefront sign can reinforce your brand story for consumers familiar with your brand and also be powerful and attractive enough to convert people who are first-time consumers.

Outdoor Logo Signs for Storefront
Custom channel letter logo signs for Plante.

Dimensional Outdoor Logo Signs

Dimensions will add life, movement, and energy to your storefront sign. Your logo is what will distinguish your brand from the competition and communicate your brand story and message. It is the main tool you have to convince consumers that you are the right choice – the only choice. 

The best logos will make an emotional connection and capture your brand personality.  It should represent and respect your industry, but also have traits that are unique to your business and the experience you are offering. 

Add Credibility to Your Brand

Our sign fabrication team is exceptional at turning your 2D logo into a stunning and realistic 3D replica of your logo. Using high-quality materials, artistry, creativity, state-of-the-art technology, and an understanding of the latest techniques, you’ll get an impressive logo sign that makes your brand look and feel more credible to consumers.

Compliment Your Storefront

Customize your logo signs to flow with the storefront. The shape and size should be pleasing and proportional to the building and positioned for maximum visibility. The style should accentuate your brand personality and image.  

A 3D rendering of the logo will also strengthen brand awareness and recognition. You want your logo to be easily recognized and elicit positive associations. We’ll help you bring out the right attributes that define your brand. Our techniques include precise color-matching and capturing the unique visual language of your logo. 

Optimize Visibility With LED Lighting

Visibility is the key to brand awareness. LED lighting is going to increase visibility and add an attractive ambiance to your storefront both day and night and in any kind of weather.

Incorporate LED lighting into your outdoor logo signs to optimize visibility and to add a visual element that will turn heads and get you more attention. Consumers can’t choose your business if they don’t notice you. 

Get Custom Outdoor Logo Signs to Compliment Brand and Storefront

We’ll work with you from concept to completion. 

Get custom outdoor logo signs using the best materials, tools, technology, and the creative and practical sign design skills of our fabrication and installation team. 

Contact us to start the creative process.

Custom Sign Fabrication To Reinforce Your Brand

Custom Sign Fabrication for Black Hawk Tramway Project

Branding is part of every decision we make, from our personal brand, business brand, and even our local city brand. Creating an aesthetic that resonates with the values and personalities of your target audience, residents, and tourists are good for business and can positively influence the reputation of your entire city or town. Local businesses, landmarks, and attractions need to flow with the style and tone of the city. Custom sign fabrication allows your brand to shine through and create visual cohesion with the local land and cityscape.

Custom Sign Fabrication

You can fabricate custom signs to bring highlight your town’s history, draw attention to important landmarks, and create a rich, signature look that compliments your town. Whether you’re looking to add directories or wayfinding signs to improve the flow and function of historic landmarks, public outdoor spaces, city projects, or private ventures, finding the appropriate aesthetic to reinforce your brand is crucial.

Custom Sign Fabricatin for Winding Park Path
We helped design and custom fabricate multiple signs for Stepping Stone Community in Parker, CO. These signs are made from 1″ thick laser-cut steel with a Japanese brown faux rust finish.

Wayfinding Signs and Directories

Our team loves to tell a story through signs, finding the right style, materials, and aesthetics. Signs should be informative and have personality and add value to the environment. 

Wayfinding signs and directories, as well as other free-standing signs, are fully customizable, from the style of posts your use to frame the panel sign and the graphics created for the panel. 

Environmental Graphics

Environmental graphics are any signs and graphics that transform their environment and create a strong brand identity. Each sign and graphic should tell a story and create emotional connections with the public beyond simply providing information or directions. 

Architectural elements are also considered in every design to compliment the local architecture, city skyline, or Colorado’s classic mountain ridges and natural scenery. 

Reinforce Your Brand With Custom Sign Fabrication

Whether you need custom signs and graphics to elevate your town or city brand or compliment the local surroundings and environment, our design and fabrication team can help from idea to installation. 

We’ll help you find the right style to reinforce an existing brand aesthetic and weave your brand aesthetic into the local landscape with environmental graphics and architectural design.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Get An Illuminated Blade Sign For a Classic Storefront Look

Illuminated Blade Sign For A Classic Storefront Look

Custom signs make your brand come to life. We love taking a logo and custom fabricating a storefront sign that perfectly reflects your brand personality. For an eye-catching and attractive storefront look, the illuminated blade sign is a classic choice.

The Importance of a Custom Storefront Sign

Illuminated Blade Sign For Motomaki In Colorado
This storefront blade sign was custom created for Motomaki in Colorado, including 3D features and illuminated letters.

A well-designed storefront sign can increase awareness and give your brand a bigger presence in the local landscape. For many, the storefront is their first introduction to a new brand. The storefront sign could be the difference between them entering your business or passing it by. 

For customers who are already familiar with your brand through other marketing efforts, a custom sign makes your storefront instantly identifiable and feel familiar, which leads to stronger brand affinity. 

Reaching consumers through marketing and advertisement often comes with a promise that you are the right choice for their business. A storefront sign that brings your brand personality to life will make customers feel confident that you can follow through on the promise made in advertisements. 

Blade Signs are Visible From Both Directions

When it comes to being the most visible and attractive and capturing the attention of pedestrians, shoppers, and motorists, the illuminated blade sign is a smart choice. The blade sign protrudes from your building façade. Combined with the double-sided graphics, this sign draws attention from every direction. 

Keep the design simple and succinct, featuring just your logo and name, making it more easily recognizable at a glance. 

Customizable Features of an Illuminated Blade Sign

The shape, size, illumination, colors, textures, materials hardware are all fully customizable. Every inch of your storefront sign should add value to your brand.

Choose to illuminate the sign, or choose features to light up, like lighting just the lettering or the logo. The right lighting won’t just make your sign more visible day and night but will add dimension and character. 

Contact BSC for a Storefront Illuminated Blade Sign

Our fabrication team can perfectly replicate your logo, typography, and colors to bring your brand to life. Adding 3D elements, raised lettering, and illuminated features will give our storefront and brand more credibility with consumers.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

A Custom Lit Channel Sign Is The Ideal Building Sign

Custom Lit Channel Sign

No one gets more excited about a custom lit channel sign than the BSC fabrication team. Channel letter signs are some of the most classic building signs for a business, regardless of industry. They are versatile, fully customizable, and allow your brand personality to shine. If you’re looking to grow and expand your business, talk to us about a custom lit channel sign

The Benefits of a Custom Lit Channel Sign

We love a custom lit channel sign because it gives us multiple areas to be creative and tailor each sign to bring out your brand personality. 

Elements to bring out brand personality:

  • Signature font and colors
  • Proportions and placement
  • Custom lighting
Custom Lit Channel Sign
A beautiful example of a front-lit channel awning sign for Alfalfa’s with the signature green alfalfa leaf apostrophe.

Capture Signature Brand Font and Colors

Channel letter signs are custom formed in our state-of-the-art facility, where we have the space to create large building signs for businesses and commercial establishments. We can make your brand larger than life, perfectly replicating your signature brand font and colors.

Similarly, we can color-match, increasing brand recognition and cohesion. 

Proportions and Placement

Because each letter is individually formed, we can customize channel signs in shape, size, and proportions to flow with your building and storefront giving the most pleasing aesthetic. While most custom lit channel signs live on a building façade, we can also tailor channel signs to sit on top of an awning. Proportions and placement are significant players in the overall impact of a channel sign. 

Custom Lit Channel Sign

Custom lighting is the main characteristic associated with a channel sign. There are several lighting styles:

  • Front-Lit
  • Reverse-Lit (Halo-Lit)
  • Combination
  • Open Face

Modern custom lit channel signs use LED lighting systems for cost, safety, efficiency, and sustainability. However, if an open-face lit channel sign is the right style for your brand, neon is typically the style of choice. 

Work With BSC on Custom Lit Channel Signs to Grow Your Business

Our team will guide you from idea to installation. Contact us today to get started. 

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Multi-Tenant Monument Sign Design Considerations

Custom Multi-Tenant Monument Signs

A monument sign sits proudly at the entrance to your property and is often the first impression you get to make. While many monument signs represent a single company, building, or complex, multi-tenant monument signs have a more challenging task to accomplish. Not only do they need to define your establishment and brand, but they also make every tenant stand out and give them space. Let’s talk about successfully designing and fabricating a multi-functional, multi-tenant monument sign.

Solving the Multi-Tenant Monument Sign Puzzle

Most signs are multi-purpose, but none more than the multi-tenant monument sign. There are three areas to consider when we design and fabricate a monument sign:

  • Practical Elements
  • Branding Elements
  • Electrical Elements

Each element needs to be represented and strategically implemented to complete the puzzle and deliver a positive and strong impression. 

Multi-Tenant Monument Sign
A 20′ tall multi-tenant monument sign for Fay Myers with reversed out tenant logos and internally illuminated.

Practical Elements

A monument sign should be an extension of your building and property. The materials, shape, and size need to compliment the surroundings and create a pleasing visual. Bigger is not always better; it’s about finding the right proportions and architectural elements that make the monument sign feel like it belongs.

Finding a natural, physical flow and the right proportions is essential, but with a multi-tenant sign, you also have to consider the number of tenants you represent. The number of tenant spaces will play a factor in the size and construction of the sign.

Branding Elements

First and foremost, you are representing your building and facility. Consider your overarching brand identity that attracted tenants in the first place. Think about the types of tenants you are trying to attract and how you can express the value of your building. 

Second, the sign needs to give enough space on the sign for each tenant. Give every tenant room to shine and make them easily visible to clients. Allowing each tenant to stand out makes everyone stand out, both you and the tenants, and makes tenants feel valued. 

It’s up to you whether you allow each tenant to express their brand aesthetic in their tenant slot or choose to keep all tenant signs uniform in style for a more cohesive look. Either way, we’ll help you find the most pleasing aesthetic and the best solutions to achieve your vision. 

Adequate signage space in your tenant monument signs is an attractive sales point, making your establishment a hot commodity. It’s good business any way you look at it. 

Electrical Elements

The final puzzle piece is illuminating the monument signs internally or externally. An electrical source needs to be available and may play a factor in placing your monument sign and the best lighting style.

Contact BSC to Design and Fabricate A Multi-Tenant Monument Sign

Our skilled designers and fabricators will guide you through every step, ensuring that we consider every piece of the multi-tenant monument sign puzzle. 


Contact us today to get started.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Essential Custom Business Signs to Support Business Goals

Custom Channel Letter Signs

As the new year approaches, many businesses are taking stock of the past year, looking at strengths and weaknesses, and making plans for the future. Many are looking at ways to enhance and improve business strategies to grow and increase revenue. Don’t underestimate the power of essential custom business signs to increase brand awareness and increase revenue. 

Essential Custom Business Signs

Physical business signs are all about creating brand awareness. Signs engage your target audience and strengthen your positioning in the local market. There are essential custom business signs that every business should have to drive more traffic and revenue. 

The type of sign depends on your industry, business, location, and intended purpose. Let’s go over some of the essential custom business signs that may help achieve your business goals. 

Essential Custom Business Signs
Custom monument sign for Tabor Center.

Pylon and Pole Signs

These signs are great for any business located on a busy street or intersection or off the highway. Pylon and pole signs can be seen from great distances, allowing motorists to make the right moves to arrive safely at your front door. 

Pole signs tend to feature one brand, while pylon signs can house many tenants in one custom frame, like a shopping plaza or office park. 

Monument Signs

Grand free-standing sculptural signs that sit ground level to draw attention to your location. Monument signs are popular for businesses that sit back from street view, large corporations, hospitals, government buildings, and school campuses’.

Building Logo Signs

Your main brand identifier. The building logo sign should be easily recognizable and consistent with all other branding and marketing. The style will depend on your personal preference, location, and brand to bring out the right personality and associations to attract the right audience. 

Wayfinding and Directional Signs

While pole, pylon, monument signs, and logo signs bring your brand to life, you’ll need directional and wayfinding signs that connect all your signs and help consumers navigate their way to your business. 

Illuminated Signs

Elevate the effect and the visibility of your signs with custom lighting. LED lighting systems for channel letter signs and cabinet signs make illuminating your signs, both inside and outside of your business, cost-effective and efficient.

Work With BSC on Essential Custom Business Signs

Our team can help you choose the right style and customize each sign to bring out your brand personality, separate you from the competition, and enhance your brand profile in the local landscape. 

Contact us to talk to a sign fabrication expert on the best sign style for your business.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.