Signs are your number one branding tool. You’ll need many signs in the life of your business, from permanent to temporary signs, so finding the right creative partners is important. Here’s what to look for in a sign company.
Qualities to Look For in a Sign Company
Working with a full-service sign company can save you time and money while ensuring consistency in the work and the design.
There are three categories of qualifications that you should focus on before hiring a company:
- Customer Service
- Facility and In-House Capabilities
- Technical Experience
Customer Service
Great signage will communicate a strong brand message, strengthen brand awareness, enhance consumer engagement, and build positive brand associations. The first quality you should be looking for in a sign company is their ability to listen.
No two brands are alike. Look for a sign company that wants to understand what separates your brand from the competition and find solutions aligned with your mission, vision, and values.
While many sign companies will oversee and manage the sign project from start to finish, look for a company that offers sign maintenance and repairs. A company that can stand by its work will be proud to continue its partnership beyond the installation.
Facility and In-House Capabilities
Look for a sign company with the right facility and in-house fabrication facilities to handle the size and scope of a project.
The quality and longevity of a sign are rooted in the quality of the materials and the use of state-of-the-art tools and equipment, like routers, sandblasters, laser cutters, etc. The right equipment will expand the creative possibilities and create your exact brand aesthetic and personality with precision and professionalism.
Technical Experience
Finally, ensure that the fabricators are certified and have the experience to ensure the right techniques are applied. Check out a portfolio, online photo gallery, and visit their past work in your local area.
Custom fabrication requires skill and expertise in manipulating and shaping various materials to make your brand come to life. If you’re looking for channel letters and illuminated and electrical signs, be sure to inquire about electrical skills to ensure the company can handle your project.
Contact BSC for Commercial Signs, Branding, and Custom Fabrications
We do it all, and we have the portfolio to prove it!
Managed and overseen by a certified project management team, we will deliver your signs on schedule, on budget, on brand, and in compliance with all rules and regulations.
Contact us today to hear about our full suite of services, from consultation, permitting, custom fabrication, installation, repairs, and maintenance.
BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.