Make a Lasting First Impression with Effective Wayfinding Signage


Do you believe that first impressions are vital? If so, then the first impression your visitors get of your business should be the most positive one possible. After all, a great first impression can make the difference between landing and losing new customers. So what do you need to know about wayfinding signs? First, understand that wayfinding signage refers to directional signs and directories that direct visitors to different areas of your business facility or building. It also provides instructions on how to use elevators, restrooms, etc., within your location as well as information regarding building services and facilities.

Where to Place Wayfinding Signs

Interior Branding Solutions
Wayfinding signs help keep people moving in the right direction while boosting your brand.

It can be easy to overlook, but it’s important to remember that wayfinding signage is an aspect of facility design. Make sure you know where signage should go and how it should be designed so that everyone in your facility knows exactly where they are at all times. For example, if you’re designing wayfinding for an office building, make sure wayfinding signs are placed near elevator banks and large intersections. That way people know when they need to turn left or right to find their destination.

Why Use Directional Signs?

Most of us lead busy lives, and when we’re out in public it’s easy to get distracted by your phone or just get plain lost. Directional signs help keep people moving in the right direction and reduce distractions. Directional signs are especially useful in high-traffic areas. Not only do they help people find their way around, but they help guide traffic flow. They also encourage repeat business because customers can find what they’re looking for quickly and easily on future visits.

How Wayfinding Signs Improve Safety

By strategically placing wayfinding signage throughout your building, you are improving safety for both guests and employees. By clearly outlining floor plans, corridors, exits and other important locations, you can reduce stress and help make sure your visitors know where they are at all times. In addition to improving safety for all visitors and employees in your building, effective wayfinding signage makes it easier for people to navigate on their own once they’ve left a certain area.

How Aesthetics Impact the Bottom Line

We don’t realize it, but we make split-second decisions about which spaces are worth our time and money — and which ones aren’t. If you want to capture your audience’s attention from the very first moment they enter your building, wayfinding signage with consistent design is key.

At BSC Signs we specialize in designing and manufacturing wayfinding signs to fit your business needs. Contact us today and we’ll help you design a directional sign strategy that will make a great first impression. 

Inclusive ADA Signs For Your Business

The Americans with Disabilities Act (ADA) aims to make all public places easily accessible to individuals with disabilities. The act covers a variety of permanent signage on a business property that has to be in line with ADA guidelines. Since these signs have a specific purpose, you need experts in the field for design and fabrication.

Look for professionals that offer these products. They will not only provide you with design options but also will plan and design the sign well, making sure it’s in line with ADA requirements. These signs make wayfinding easy and various areas of a property more accessible for everyone.

Where You Need ADA Signs

As mentioned earlier, the signs are primarily made for wayfinding, and they help people easily navigate through a property. You can use them in various locations such as:

Restroom sign
ADA signs are crucial in any building.
  • Entrances and Exits – All the entry and exit points on a business’ premises need to be marked very clearly
  • Permanent Rooms and Offices – All permanent rooms, including offices, closets, and mechanical spaces must be marked with room identification (names are not necessary and can be displayed in a paper insert or other means)
  • Elevators – Elevators need clearly marked ADA compliant signs too. These show where differently-abled individuals can go when they need to move between floors
  • Facilities – Place ADA Signs to direct people towards facilities, such as restrooms

High-Quality Inclusive ADA Signs Fabrication

Above are just a few examples of ADA compliant signs that must be placed in common areas in your business property. Since there are specific requirements when it comes to the design and fabrication of the signs, it’s best to engage with a signage expert who can assist with making sure all rooms are covered.

Our experts can help you understand the requirements and provide high-quality, perfectly designed, durable ADA signs. We are here to help with all your inclusive sign design requirements. We will ensure these signs are durable and vivid, which helps to keep your customers safe when they are on your property. We have brand new, top-notch equipment needed to create the best high-quality ADA compliant signs. We take great pride in our facility, highly skilled team, safety record, and the products we provide. Feel free to visit our website for more information about our services and the types of signs we can design and fabricate for you. BSC also covers our products with a two-year warranty, which is your assurance that we will provide you with the best products possible.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Ball Corporation Corporate Headquarters

Monument sign for Ball Corp.

Signage Project for New Corporate HQ

Ball Corporation is one of Colorado’s largest companies, with annual sales exceeding $11.5 Billion from its metal packaging and aerospace divisions. The 140 year old company has over 18,300 employees worldwide. Ball’s corporate headquarters recently moved to 9200 W. 108th Circle in Westminster, where they have had existing manufacturing facilities for many years. We are proud to have been chosen to design, build, and install a large package of interior and exterior signage for the new headquarters. BSC Signs is a full service sign company with custom fabrication capabilities, and we’re able to complete large projects entirely in-house.

Campus Entrance Signage

Ball Corporation’s corporate headquarters is located on a large business park property on West 108th Circle in Westminster, about 17 miles north of downtown Denver and just south of the Rocky Mountain Metropolitan Airport. For anyone visiting for the first time, it’s essential to make the location easy to find, day or night. The buildings are set well back from 108th Avenue, so we built a large monument sign for the campus entrance. It features an aluminum frame, a masonry base, dimensional letters and logo, and is illuminated with spotlights.

Monument sign for Ball Corporation corporate headquarters.

Wayfinding Signage

The Ball campus already had existing buildings for its aerospace and metal packaging divisions, so it was essential to provide wayfinding and information signs. We built a set of post and panel signs to make it easy for visitors and employees to find their way between the new headquarters and other buildings. These signs are solidly built to stand up to Colorado’s harsh climate, with aluminum framing and steel posts.

Main Entrance Signage

The main entrance to the headquarters features a beautiful cast aluminum wall sign, provided by the client. The use of aluminum reflects the importance of the material to the company, as it is used extensively in their metal packaging division. The sign is flush mounted to the granite wall with concealed fasteners.

Reception Sign

Once they’ve entered the headquarters building, visitors will see a large Ball Corporation sign in the reception area. This sign is 3′ x 3′ and features the Ball corporate color, painted on an acrylic panel and mounted with standoffs on the glass wall of the reception area. Construction was still underway when we installed this sign.

Architectural Feature Wall for HQ Lobby

The final stop on our tour of this project is the Ball Corporation headquarters lobby. It’s a great example of our custom fabrication capabilities. We fabricated and installed a large architectural feature wall that includes a Ball logo sign and two video displays. This spectacular piece has an aluminum backing panel that is nearly 20 feet tall, and has two semi-circular curves. It’s not often that our team has the opportunity to work on a signature piece like this! It was a challenging installation and we’re very happy with the final result. BSC Custom, our specialty fabrication division, can design, build, and install unique architectural elements similar to this project.

We would like to thank Ball Corporation for the opportunity to provide the signage for their corporate headquarters, and thank you to Swinerton Inc., the general contractor for the headquarters building.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.