Wayfinding Signs: Why You Need Them

Wayfinding Signs are essential in helping people navigate their way through unfamiliar environments. Whether you are running a business, hosting an event, or managing a facility, these signs are key to providing an efficient and stress-free experience for your customers or guests. By utilizing wayfinding signs, you can ensure that visitors will be able to find their destination with ease and confidence.

What Do You Need to Find the Right Wayfinding Signs for Your Business

To design a complete wayfinding signs strategy, consider the following steps:

Create a positive and welcoming experience installing a wayfinding sign.
  1. Map out your premises: Identify all of the areas where customers may need guidance.
  2. Consider the flow of foot traffic: Think about how customers will move through your premises and where they may need directions.
  3. Determine the types of signs needed: Consider using directional arrows, floor decals, hanging signs, and other types of signage to provide guidance to customers.
  4. Design the signs: Use clear and concise messaging, large fonts, and bright colors to create signs that are easy to see and read. Be sure to use colors, fonts, and imagery that are consistent with your brand identity.
  5. Test your signage strategy: Invite friends or colleagues to navigate your premises and gather feedback on the effectiveness of your signs.

By following these steps, you can create a wayfinding signs strategy that will help your customers find their way around your business with ease.

How to Design a Complete Wayfinding Signs Strategy

Wayfinding signs are essential for helping customers find their way around your business. By carefully choosing and designing your wayfinding signs, you can create a positive and welcoming experience for your customers, reduce confusion, and increase sales.

Choose the right signs for your business.

When choosing wayfinding signs, there are a few key factors to consider:

  • Visibility and clarity: Your signs should be easy to see and read from a distance. Choose large, bright signs with clear and concise messaging.
  • Placement: Place your signs in strategic locations where customers are most likely to need guidance. For example, you may need exterior signs to direct customers to your entrance and parking areas. Interior signs can be used to guide customers to specific departments, restrooms, and other areas of your business.
  • Brand consistency: Use colors, fonts, and imagery that are consistent with your brand identity. This will help to create a cohesive and professional look for your business.

By following these tips, you can design wayfinding signs that will help your customers navigate your business with ease and confidence. Contact us at BSC Signs today to get started!

Guide Your Customers to the Correct Area with Wayfinding Signs

Wayfinding Signs for Healthcare Industry

Wayfinding signs are essential for any business that has multiple departments, aisles, or areas. They provide customers with the guidance they need to navigate the premises and find the products and services they require quickly and easily. By investing in wayfinding signs, businesses can ensure their customers have an efficient and enjoyable shopping experience.

Boost Sales in Retail Store

Wayfinding signs will lead your customers to the right place.

When it comes to running a successful retail business, one of the most important elements is being able to lead customers to the right area within the store. In larger stores with multiple sections, it can be difficult for customers to find what they need quickly. This is why installing wayfinding signs can be so beneficial. By strategically placing signs throughout the store, customers can easily locate the areas they are searching for, leading to more sales and increased customer satisfaction.

Wayfinding signs not only make it easier for customers to find their desired items, but they also give a sense of direction and control to the shopper. Well-placed signs help customers feel more secure and confident that they are able to navigate the store with ease. This will encourage them to stay longer and purchase more. Wayfinding signs can also help to increase the visual appeal of the store by creating an organized and cohesive atmosphere.

When implementing wayfinding signs in your store, it’s important to consider the customer experience.

Make Your Visitors Feel at Home

Having wayfinding signs in your retail store helps create an inviting environment for your customers. It’s important that your visitors feel welcomed and comfortable when they come to your store so they’ll be more likely to make a purchase. By making sure that the signs in your store are clear, consistent, and up-to-date, you can help guide your customers to the correct area and provide them with an overall pleasant shopping experience.

A good way to make sure that the wayfinding signs in your store are easy to follow is to use colors, shapes, and images that are attractive and distinctive. This will help your visitors distinguish between different sections of the store, such as the men’s department or the women’s department. You can also add arrows or other visual cues to show which direction people should be walking in. If you have multiple floors in your store, you can use vertical signs to indicate the stairs or escalators leading up and down.

Make a Lasting First Impression with Effective Wayfinding Signage

Do you believe that first impressions are vital? If so, then the first impression your visitors get of your business should be the most positive one possible. After all, a great first impression can make the difference between landing and losing new customers. So what do you need to know about wayfinding signs? First, understand that wayfinding signage refers to directional signs and directories that direct visitors to different areas of your business facility or building. It also provides instructions on how to use elevators, restrooms, etc., within your location as well as information regarding building services and facilities.

Where to Place Wayfinding Signs

Interior Branding Solutions
Wayfinding signs help keep people moving in the right direction while boosting your brand.

It can be easy to overlook, but it’s important to remember that wayfinding signage is an aspect of facility design. Make sure you know where signage should go and how it should be designed so that everyone in your facility knows exactly where they are at all times. For example, if you’re designing wayfinding for an office building, make sure wayfinding signs are placed near elevator banks and large intersections. That way people know when they need to turn left or right to find their destination.

Why Use Directional Signs?

Most of us lead busy lives, and when we’re out in public it’s easy to get distracted by your phone or just get plain lost. Directional signs help keep people moving in the right direction and reduce distractions. Directional signs are especially useful in high-traffic areas. Not only do they help people find their way around, but they help guide traffic flow. They also encourage repeat business because customers can find what they’re looking for quickly and easily on future visits.

How Wayfinding Signs Improve Safety

By strategically placing wayfinding signage throughout your building, you are improving safety for both guests and employees. By clearly outlining floor plans, corridors, exits and other important locations, you can reduce stress and help make sure your visitors know where they are at all times. In addition to improving safety for all visitors and employees in your building, effective wayfinding signage makes it easier for people to navigate on their own once they’ve left a certain area.

How Aesthetics Impact the Bottom Line

We don’t realize it, but we make split-second decisions about which spaces are worth our time and money — and which ones aren’t. If you want to capture your audience’s attention from the very first moment they enter your building, wayfinding signage with consistent design is key.

At BSC Signs we specialize in designing and manufacturing wayfinding signs to fit your business needs. Contact us today and we’ll help you design a directional sign strategy that will make a great first impression. 

Inclusive ADA Signs For Your Business

The Americans with Disabilities Act (ADA) aims to make all public places easily accessible to individuals with disabilities. The act covers a variety of permanent signage on a business property that has to be in line with ADA guidelines. Since these signs have a specific purpose, you need experts in the field for design and fabrication.

Look for professionals that offer these products. They will not only provide you with design options but also will plan and design the sign well, making sure it’s in line with ADA requirements. These signs make wayfinding easy and various areas of a property more accessible for everyone.

Where You Need ADA Signs

As mentioned earlier, the signs are primarily made for wayfinding, and they help people easily navigate through a property. You can use them in various locations such as:

Restroom sign
ADA signs are crucial in any building.
  • Entrances and Exits – All the entry and exit points on a business’ premises need to be marked very clearly
  • Permanent Rooms and Offices – All permanent rooms, including offices, closets, and mechanical spaces must be marked with room identification (names are not necessary and can be displayed in a paper insert or other means)
  • Elevators – Elevators need clearly marked ADA compliant signs too. These show where differently-abled individuals can go when they need to move between floors
  • Facilities – Place ADA Signs to direct people towards facilities, such as restrooms

High-Quality Inclusive ADA Signs Fabrication

Above are just a few examples of ADA compliant signs that must be placed in common areas in your business property. Since there are specific requirements when it comes to the design and fabrication of the signs, it’s best to engage with a signage expert who can assist with making sure all rooms are covered.

Our experts can help you understand the requirements and provide high-quality, perfectly designed, durable ADA signs. We are here to help with all your inclusive sign design requirements. We will ensure these signs are durable and vivid, which helps to keep your customers safe when they are on your property. We have brand new, top-notch equipment needed to create the best high-quality ADA compliant signs. We take great pride in our facility, highly skilled team, safety record, and the products we provide. Feel free to visit our website for more information about our services and the types of signs we can design and fabricate for you. BSC also covers our products with a two-year warranty, which is your assurance that we will provide you with the best products possible.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Ball Corporation Corporate Headquarters

Monument sign for Ball Corp.

Signage Project for New Corporate HQ

Ball Corporation is one of Colorado’s largest companies, with annual sales exceeding $11.5 Billion from its metal packaging and aerospace divisions. The 140 year old company has over 18,300 employees worldwide. Ball’s corporate headquarters recently moved to 9200 W. 108th Circle in Westminster, where they have had existing manufacturing facilities for many years. We are proud to have been chosen to design, build, and install a large package of interior and exterior signage for the new headquarters. BSC Signs is a full service sign company with custom fabrication capabilities, and we’re able to complete large projects entirely in-house.

Campus Entrance Signage

Ball Corporation’s corporate headquarters is located on a large business park property on West 108th Circle in Westminster, about 17 miles north of downtown Denver and just south of the Rocky Mountain Metropolitan Airport. For anyone visiting for the first time, it’s essential to make the location easy to find, day or night. The buildings are set well back from 108th Avenue, so we built a large monument sign for the campus entrance. It features an aluminum frame, a masonry base, dimensional letters and logo, and is illuminated with spotlights.

Monument sign for Ball Corporation corporate headquarters.

Wayfinding Signage

The Ball campus already had existing buildings for its aerospace and metal packaging divisions, so it was essential to provide wayfinding and information signs. We built a set of post and panel signs to make it easy for visitors and employees to find their way between the new headquarters and other buildings. These signs are solidly built to stand up to Colorado’s harsh climate, with aluminum framing and steel posts.

Main Entrance Signage

The main entrance to the headquarters features a beautiful cast aluminum wall sign, provided by the client. The use of aluminum reflects the importance of the material to the company, as it is used extensively in their metal packaging division. The sign is flush mounted to the granite wall with concealed fasteners.

Reception Sign

Once they’ve entered the headquarters building, visitors will see a large Ball Corporation sign in the reception area. This sign is 3′ x 3′ and features the Ball corporate color, painted on an acrylic panel and mounted with standoffs on the glass wall of the reception area. Construction was still underway when we installed this sign.

Architectural Feature Wall for HQ Lobby

The final stop on our tour of this project is the Ball Corporation headquarters lobby. It’s a great example of our custom fabrication capabilities. We fabricated and installed a large architectural feature wall that includes a Ball logo sign and two video displays. This spectacular piece has an aluminum backing panel that is nearly 20 feet tall, and has two semi-circular curves. It’s not often that our team has the opportunity to work on a signature piece like this! It was a challenging installation and we’re very happy with the final result. BSC Custom, our specialty fabrication division, can design, build, and install unique architectural elements similar to this project.

We would like to thank Ball Corporation for the opportunity to provide the signage for their corporate headquarters, and thank you to Swinerton Inc., the general contractor for the headquarters building.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.