Innovations in printing technology and sign crafting make it possible to customize any sign to replicate your exact brand style and identity. Of all the exterior business signs, channel letters are the most effective and dynamic. Channel letters incorporate all the elements that make signs pop and demand attention – a 3D effect, custom fonts and colors, and, of course, lighting! Channel letter signs are the trifecta of business signs.
Tips for Using Channel Letters and Lighted Signs
The improved functionality and versatility that channel letters provide only become relevant if you design with these things in mind: location, brand identity, color matching, and lighting style. The sign needs to look good both in the daytime and at night, and it needs to frame your building façade perfectly to make a professional and exciting impression on consumers. When you put time, effort, and thought into the design, you will appear more confident in your brand, which will make consumers feel more confident supporting your business.
Daylight
Depending on the positioning of your building, the material of its façade, and the buildings in the surrounding area, your wall sign can be created using channel letters to catch the eyes of bypassing pedestrians and commuters alike. The visibility of these letters is increased because they stick out from the wall and create shadows that accentuate the contrast. To make the most out of your sign, make sure that you incorporate colors and shades that stand out from the rest of the noise.
LED lighted signs make your illuminated channel letters show up in the daytime and in the nighttime.
Night Time
Illuminated channel letters light up the night with a comforting and inviting glow. There’s nothing more comforting than seeing a familiar brand highlighted with the glow of channel letters. It won’t just draw more attention to your brand but will be a part of enhancing the ambiance of the city atmosphere. Just like a movie screen captures attention in a dark room, lighted signs stand out in the dark of night, creating an enticing effect.
To learn more about how our various signage solutions can help separate your business from the rest of the pack, reach out to BSC Signs today!
BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.