If you run a small business, you understand how difficult it can be to attract new customers, especially if you’re not marketing to your target audience in the right way. If you really want to catch and engage these new potential customers, however, custom signs are one of the best ways to do so. Here’s why they’re such an effective marketing tool and how they can help your business reach its full potential.
Catching the Correct Audience’s Attention
Here are some things to consider when getting a custom sign for your business and catching new customers:
- Consider How Big the Sign Should Be: There is no one size fits all rule when it comes to size. You want the sign large enough that people can see it from far away but small enough that it doesn’t take up too much room.
- Think About Where You Want the Sign: Decide on an area of your property where you want to put your custom signage. You may need to ask someone who knows something about putting together signs to help you decide on the best place for it. You also need to think about if you’ll use a freestanding sign or if you’ll mount it on the wall. For example, if there’s plenty of foot traffic coming in through your doors every day, then a freestanding sign may work better. But if you have less foot traffic coming in, then mounting it on the wall might be best. Remember to plan for height as well. What height will the sign be at eye level? Will it be high enough so that everyone sees it? How wide will the lettering be? These are important questions to answer before getting started.
Sending the Correct Message
Custom signs are an excellent way to communicate a message to potential customers. It is important for the message to be clear, concise, and attract attention to generate customer engagement. A good sign does not need to say much in order to get the point across. The most important thing is making sure that your signage reflects the image you want your business to portray. BSC Signs can help you communicate the correct message with the perfect sign tailored to your business and audience.