Getting new custom channel letter signs for your business is an investment. You want to make sure that you get it right. That means ensuring that your brand’s signature colors and logo are perfectly replicated.
Your sign is the face of your business and should reflect your brand identity. When it comes to logo signs and channel letters, you need to find a signage solutions company that will ensure brand consistency.
What Exactly Is Brand Consistency?
Any successful business needs to put focus on its branding. One important element of branding is brand consistency, which is the practice of presenting your brand in the same way, every time.
This means using the same colors and logo everywhere your brand appears. Your social media background, your website, and your business cards should all match. And, of course, your custom channel letter signs should reflect your signature colors and logo.
Why Is Brand Consistency So Important?
In order for your business to succeed, you need to build trust with your customers. People trust your brand when:
- They are aware of it
- They recognize it
- They remember it
Having the same signature colors and logo on your custom channel letter signs helps people become aware of your brand, recognize it, and remember it.
Ensure Your Custom Channel Letter Signs Are Consistent With Your Brand
Ensuring brand consistency in your custom channel letter signs means working with a trustworthy signage company that will pay attention to the details.
You need to find a signage solutions company that will work with you to find the right materials, shapes, sizes, textures, colors, and typography to replicate your brand’s logo perfectly.
BSC will find your signature color, test it until we get it right, and have it perfectly replicated in our lit channel letter signs. Contact us today for a sign consultation!
BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.