Your brand’s identity will tell potential customers what they can expect from your product or service, but it can also be used to help guide your in-house team members and reinforce the core values of your brand. Branding with custom art structures can help convey an atmosphere that aligns with your brand and business goals, as well as serve as inspiration for future projects and designs. Here are some of the best ways to use art structures and sculptures to create your brand identity.
What are Architectural Sculptures
Architectural sculptures are 3D sculptures of your brand/logo. They are a creative way to publicly display your brand in a more interesting way than traditional signage. They create intrigue. It is a great idea for business owners looking for an advertising solution that is more creative than the traditional sign. These sculptures can also be used to create one-of-a-kind pieces for collectors, businesses, or events. With sculptures becoming so popular as a form of art, it should come as no surprise that it has found its way into branding. It’s not just big brands like Apple who want their logos represented visually; smaller companies want to show off their creativity too.
Why Use Architectural Sculptures
Sculpture has long been used as an art form but now it is being used by brands to identify themselves with something different and unique. A sculptured logo displays character in addition to the usual rectangle or square we have all become accustomed to.
Use Oversized Art Structures
The new global economy is all about making your business stand out. You want to make sure you’re doing everything you can to get your product noticed by customers. That’s where art structures come in handy. Not only are they a great way to create space for larger-than-life pieces, but they also offer the opportunity for customer engagement through interactive features like benches, climbing walls, and more. These features will help your business stand out from the competition because customers will want to be photographed next to these attractions! In addition, these pieces are often large enough that they can be seen from afar which is perfect if you want potential customers driving or walking past your building on their way into town.