Location: Broomfield, Colorado
Lifetime Fitness has built its reputation as more than just a conventional gym; it’s a sanctuary for crafting one’s own lifestyle. Recognizing this unique essence, BSC took on the task of extending the brand’s identity to an exterior sign package. The design team set out to create an extraordinary and attention- grabbing signage, utilizing various finished metal finishes to adorn the magnificent reverse-lit pan channel sign, as well as the secondary signage. Through creativity, BSC brought the vision to life, resulting in an aesthetically pleasing ensemble that breathed vibrant energy into the building.
