Management Team

John Dobie

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John Dobie HEADSHOT

Having travelled and worked around the world most of his life, John’s dream of building a business with a dedicated team of people, came to fruition in 1999, when Broomfield Sign Company was born. In recent years, John has enjoyed his other passions, off-road motor cycling and playing the guitar.
John’s strength to the team is encouraging collaboration and personal growth. His long-term goal is to become “Inconsequential” in allowing the Team to take over day to day operations. He believes in “Systems run the Business and People run the Systems”

President

Joe Landin

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Joe Landin HEADSHOT

Joe grew up in sign business and started sweeping floors at a very early age. Over the last two decades he’s been a painter, fabricator, installer, sales executive, and operations manager. He possesses a wealth of knowledge and is the BSC go-to for some of our more intricate projects.
Joe believes in service through coaching. He helps shape our youth through football and basketball coaching as well as raising a family of his own. He loves spending time with his two young boys, daughter, and lovely wife.

CEO

Amelia Malcolm

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Amelia supports BSC with a well-rounded history in signs and construction. Her journey with BSC began in 2003 when she took on the front office position. Over the years Amelia has worked in many roles including permitting, project management, estimating, safety and office management. When not hard at work taking care of the BSC financials Amelia enjoys spending time with her kids and granddaughter, traveling with her husband, and scuba diving and the great outdoors.

CFO

Brian Dorczuk

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Brian Dorczuk HEADSHOT finalf (1)

Brian joined BSC with 30 years experience in the sign industry. Having got his start in Illinois, he learned all aspects of the industry starting as a fabricator, installer, and shop foreman. He continued his career eventually stepping into operations management where he helps our fabrication and installation operations run smoothly. Brian is dedicated to making customers happy with quality product installed professionally by the BSC crews.
When he isn’t at work, Brian enjoys camping and fishing. You can find him many weekends with his pole in the water at one of Colorado’s fantastic lakes. He’s also started a vegetable garden that he shares with the BSC team or uses them in his own culinary creations

Operations Manager

Angela Renfro

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Angela Renfro HEADSHOT

Excited for life, Angela enjoys dirt biking, helping those in need with multiple community service commitments, and her large family. She loves the ever-changing elements of life and takes on tasks with a can-do attitude and a strong dose of humor. Her knack for multitasking allows for a full and eventful work and home life.
As a veteran in the sign industry, Angela works with some of BSC Signs high profile clients from conception to completion. She enjoys taking on the challenges that accompany complex projects across Colorado and into other states.

Sales Manager

Sales Team

Gary Johnson

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Gary Johnson HEADSHOT

Gary looks at life through a comedic filter. He is outgoing and passionate about bringing laughter and joy to those around him. As a longtime resident of Westminster, he enjoys the outdoors – boating, dirt biking, and fishing. He is known for his epic neighborhood parties in which the stories have those listening in tears of laughter. When his band is not out gigging, he enjoys showing off his cooking skills with friends and family.
Gary brings a wealth of knowledge about custom lighting to BSC. He can take a good design and make it great, with specialty elements to really set his clients apart from their competition.

Sales Executive

Matt Williams

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Matt Williams HEADSHOT

Matt started his sign career at BSC Signs over 20 years ago when it was still in its infancy. He left to learn more about the business with other local sign companies. He returned home with his wide range of expertise in 2017 and loves all that BSC Signs has become. Matt has helped brand many storage unit complexes, retail facilities, and large custom projects.
Matt’s passions are diverse, but as a Colorado native beer and golf top the list. He enjoys a great micro-brew while sitting around a campfire or at one of the many Brewfests Colorado hosts. He enjoys the many days of sunshine and can often be found spending time in one of the quaint towns outside of Denver.

Sales Executive

Brent Nortman

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Brent joined BSC Signs late 2019 with 4 years previous sign experience. He is a long-time Coloradoan and alumni of University of Colorado – Boulder. After graduation, he worked as an account executive and project manager. Brent is a big fan of neon signs.
When not at work, he can be found sitting around a campfire in the mountains jamming with friends. He plays the guitar and has a deep love of music. Brent also enjoys 4-wheeling, rafting, hiking, and camping.

Sales Executive

John Curran

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John came to BSC in 2019 with over 15 years of experience in the sign industry. With extensive knowledge of Installation, Project Management, and Sales, he is able to provide clients with a full range of resources to help make their projects a success. When John isn’t serving his clients, he loves spending time with his wife and three children, cooking, making music, and exploring the Colorado back-country with his camera.

Sales Executive

James Garcia

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James G Headshot

James joined BSC Signs in 2020 as our newest Sales Executive. Years ago, James was a fabricator and quality control specialist for a local sign company. He moved on to sell real estate but wanted back into the industry utilizing his skills in customer service and account management. He is passionate about work, outgoing, and always enjoys a challenge. When James isn’t working on customer projects, he is learning something new or can be found in the wonderful wilderness of Colorado. He enjoys hiking new trails with his son, the occasional off-roading trip, or just relaxing in a hammock enjoying the view.

Sales Executive

Design Team

Chris Falletta

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Chris Falletta HEADSHOT

Chris has close to two decades of award winning design experience in the sign industry. He is known for his ability to conceptualize projects and bring the client’s vision to life. He loves what he does and the people he works with and it shows in his work and in his ability to bring laughter and humor to the office.
When he’s not at work designing, he loves spending quality time with his wife and three children.

Design Director

Kyle Kuberra

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Kyle joined BSC Signs in late 2018 as a sales designer. He already had 10 years plus experience in the sign industry as a graphic designer, sign designer, and production designer. Kyle holds a bachelor degree in graphic design from Rocky Mountain College of Art + Design. He loves developing custom sign packages that embody a customer’s vision.
Outside of work, Kyle loves music, movies, art and exploring the outdoors. He’s an avid fan of camping, snowboarding, cycling and going to concerts. He brings his rescued greyhound, Krypto, whenever he can.

Designer

Kreg Lyles

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Kreg Lyles

Kreg has been designing for the sign industry since 2004 and has won four international design awards for sign design including “Best of Show” for Signs of the Times International Design Contest. He loves to create designs that exceed client expectations and working with fellow designers as part of a design team. Kreg is a veteran U. S. Paratrooper, French Commando and world traveler who loves a good challenge. When he is not at work designing, he is either at the dojo practicing aikido or at home with his wife Toni. He and his wife enjoy paddle boarding, biking, cross-country skiing and exploring Colorado’s parks and wilderness areas. They have an adopted son who is living on his own and who also has an appreciation for the outdoors as well.

Designer

Chris Carpenter

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Chris Carpenter HEADSHOT

Chris is a Colorado native and our Lead Production Designer at BSC Signs. After graduating from Metropolitan University of Denver with a degree in Industrial Design, he began working in the field of custom furniture and cabinetry before discovering the sign industry and beginning his career with BSC Signs. When Chris is not at BSC, you can usually find him working out in his garage on his VW or another project.
As a Production Designer, Chris meticulously plans the fabrication of each sign; making for smooth fabrication and installation. He knows the ins and outs of signs and understands how the smallest details can make or break any size project.

Lead Production Designer

Kyle Tacoronte

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Kyle graduated from Iowa State University with his BS in Industrial Design and a concentration in Industrial Technology. After graduating from Iowa State, he began working in construction before joining the team at BSC Signs and beginning his career in the sign industry. He brings with him an acute attention to detail and problem-solving skills to optimize how each sign is built for the fabricators. When Kyle is not at BSC, you can usually find him hiking 14ers and exploring the great outdoors.

Production Designer

Additional Team Members

Rico Aragon

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Rico Aragon HEADSHOT

Rico came to BSC Signs over 10 years ago and quickly rose to be the head of our design department. He’s innovative designs can be found throughout the Denver Metro area and beyond. In 2018, Rico decided it was time to challenge himself and further his career. He now serves our clients as a Project Manager. His background helps him provide clear expectations for our internal teams as well as great communication to our clients.
Rico is a proud native of Colorado and enjoys all our great state has to offer. You can find him often sitting in the shade reading the latest great book, or he’s out in nature hiking one of the many trails. He and his wife spend a lot of their spare time with the many family members who live here and in California.

Lead Project Manager

Colin Bruning

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Colin Bruning HEADSHOT

Colin joined BSC Signs in late 2017 as a project manager. Even though he came to us with over 10 years’ experience, Colin quickly took to managing multi-site conversions and providing schedules to many crews and specialists. He is currently managing many of our multi-location clients while maintaining the integrity of their brand standards.
Colin is BSC Signs resident foodie who appreciates the finer cuisine offered by local chefs. While traveling abroad, many of his pictures showcase the various delicacies he encounters and always remembers to bring back a few things for the team to sample.

Project Manager

Orlando Garcia

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Orlando Garcia HEADSHOT

Orlando came to BSC late 2019 with 20+ years’ experience in the industry. As our estimator, his knowledge of fabrication and installation has proven handy to provide the best value to our customers. He has been a great addition to the team!
Very fond of the outdoors, Orlando can often be found camping or fishing. If it is too cold for that he is either spending time with his wife and 3 kids or having fun bowling. He loves making the most of his free time and is very busy outside of work.

Lead Estimator

Judy Cruz

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Judy Cruz HEADSHOT

Judy came to us after working in the construction industry for many years. Since joining the team in 2011, she has devoted her time and energy into understanding municipal code and navigating the permitting process. She maintains our 70+ jurisdiction licenses and is always busy getting BSC customers the permits needed for project completion.
Judy is a Colorado native with family ties from Trinidad to northern Colorado. When she’s not spending time with her family, she loves the outdoor. She is always excited to lend a helping hand.

Permit Technician

Karena Nakashima

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Karena joined BSC Signs in April 2019 as the Administrative Receptionist. She assists with daily HR duties, accounting and administering various activities, events, and safety meetings. Her professional experience is focused around customer service and accounting. She received her Associate in Applied Science in accounting from Front Range. Karena has lived in Colorado for 14 years. When she is not working, she enjoys everything Colorado has to offer including hiking, snowboarding and spending time in the Mountain towns.

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