No business or project can expect to succeed without recognition. Wayfinding are essential components to establish immediate recognition, 
providing a first impression to potential customers or strategic partners.
An original, creative, well-designed, and smartly placed Wayfinding will successfully stand your business apart from the competition, establishing your brand while attracting your target audience. Nonetheless, the incorrect combination of important elements to consider in Wayfinding projects will convey the wrong message to potential clients, pushing them away. Therefore, it is recommended to get professional Wayfinding help. BSC Signs is the best Wayfinding solution specialist in the market.
Avoid illuminated signage issues
Nothing works better to catch new potential customers during late hours than a cool, elegant, striking, creative, and well-illuminated business Wayfinding. It is an excellent way to keep your brand in people's minds 24/7 while conveying to them that your business respects their lifestyle and schedule. Wayfinding can be found in several types, such as cabinet Wayfinding, light box Wayfinding, neon Wayfinding, and LED Wayfinding.
What many tend to forget is that it doesn’t really matter the type of Wayfinding you own and the materials it is made of. Just like anything else, you need to run preventive inspections in order to keep it in shape. A single burned lightbulb can send the wrong message and display a poor image of your business.
Common illuminated sign issues
No matter the type of Wayfinding you have, basically all of them could eventually present the same problems. For instance: uneven lighting, hotspots, electrical failures, and shadows. These are common issues that can be produced by technical failures or even normal wear-out. It is recommended to hire a professional to run scheduled maintenance routines so you can catch problems in time and avoid bigger and more expensive issues.
A Wayfinding expert can also help determine the proper lighting systems for your Wayfinding. Depending on where it is located, the shape, and the materials, you will need more energy, and forcing the Wayfinding will reduce its lifespan.
An expert will also help in determining the best materials, dimensions, and colors. Even though these might sound like pure aesthetics, not making the correct choices could ruin your entire lighting system. Feel free to contact BSC Signs and learn more about illuminated Wayfinding.
When it comes to establishing your brand and catching potential customers, you need to hire the best people in the industry. Don’t trust your business image to just anyone. Wayfinding are a vital part of your overall marketing strategy and should be handled by professionals.
BSC Signs is the best and only One-Stop Full-Service Wayfinding company in the true sense. Whatever you can envision, our skilled, experienced professional staff can help you make it a reality while keeping your Wayfinding project right on track, on time, and on budget.