Art Structures and Sculptures to Enhance Brand Identity

Your brand’s identity will tell potential customers what they can expect from your product or service, but it can also be used to help guide your in-house team members and reinforce the core values of your brand. Branding with custom art structures can help convey an atmosphere that aligns with your brand and business goals, as well as serve as inspiration for future projects and designs. Here are some of the best ways to use art structures and sculptures to create your brand identity.

What are Architectural Sculptures

Boost your brand/logo identity with an Architectural sculpture.

Architectural sculptures are 3D sculptures of your brand/logo. They are a creative way to publicly display your brand in a more interesting way than traditional signage. They create intrigue. It is a great idea for business owners looking for an advertising solution that is more creative than the traditional sign. These sculptures can also be used to create one-of-a-kind pieces for collectors, businesses, or events. With sculptures becoming so popular as a form of art, it should come as no surprise that it has found its way into branding. It’s not just big brands like Apple who want their logos represented visually; smaller companies want to show off their creativity too. 

Why Use Architectural Sculptures 

Sculpture has long been used as an art form but now it is being used by brands to identify themselves with something different and unique. A sculptured logo displays character in addition to the usual rectangle or square we have all become accustomed to.

Use Oversized Art Structures

The new global economy is all about making your business stand out. You want to make sure you’re doing everything you can to get your product noticed by customers. That’s where art structures come in handy. Not only are they a great way to create space for larger-than-life pieces, but they also offer the opportunity for customer engagement through interactive features like benches, climbing walls, and more. These features will help your business stand out from the competition because customers will want to be photographed next to these attractions! In addition, these pieces are often large enough that they can be seen from afar which is perfect if you want potential customers driving or walking past your building on their way into town.

Environmental Graphics Improve the Customer Experience

Environmental graphics can be an excellent tool to improve your customer experience. They are used in numerous places throughout the business world, and they help give your customers direction as well as enhance their shopping experience by helping to set the scene and providing them with information. But how can you get the most out of your environmental graphics?

Create Better Customer Experience

Environmental graphics are the use of signs and visual images to communicate messages.

Environmental graphics are a key component in creating a better customer experience. By using graphics, businesses can communicate their message more effectively and efficiently. Additionally, environmental graphics can help businesses guide customers through their space, making it easier for them to find what they are looking for. In short, environmental graphics can make a big difference in the customer experience. They not only help with the presentation of your products or services but also improve the navigability of your location. With these benefits, environmental graphics are an integral part of any business’s success strategy.

Boost Brand Perception

In a world where first impressions are everything, businesses need to be extra careful about the way their physical space is designed. Environmental graphics are one way to do this. By definition, environmental graphics are the use of signs and visual images to communicate messages about the environment in which they are seen. In other words, they are a form of wayfinding that can guide customers and help them feel more comfortable in your space. But that’s not all – environmental graphics can also be used to improve brand perception.

Impactful Role in Marketing

Environmental graphics can help to brand a space and make it more memorable. Good environmental graphics should be well-designed and thoughtfully placed. They should also be appropriate for the type of business and audience. Contact BSC Signs to get yours today!

Proper Signage Maintenance Will Help Your Business Thrive

BSC Signs professionals installing a sign with precision and expertise

Signage is an important part of any business, regardless of its size or industry. A lot of businesses believe that if their customers can’t see their signage, it doesn’t matter how it looks; however, the opposite couldn’t be further from the truth! Signage shapes your corporate image and conveys your company’s values to potential customers. You may believe that you don’t have enough resources to properly maintain your signage, but in reality, you simply need to partner with the right service provider so you can focus on growing your business instead of repairing your signs.

Don’t Let Your Corporate Image Wear Down

Signage shapes your corporate image and conveys your company’s values to potential customers.

Your business signage is one of the first things potential customers will see when they pull up to your building. If it’s not well-maintained, it can give them a negative impression of your company before they even walk in the door. Here are a few tips to keep your signage looking its best:

  1. Regularly check for damage and make repairs as needed.
  2. Keep the area around your sign clean and free of debris.
  3. Make sure your sign is well-lit, so it’s visible at night.
  4. Periodically check to see if the paint is still fresh and vibrant. If not, consider repainting or wraps to give it a new look.

Fix Your Signage and Boost Your Income

A well-designed and well-maintained sign is an essential part of any business. Not only does it help customers find your store or office, but it also makes a first impression that can determine whether or not they choose to do business with you.

Get Signs That Attract Clients by BSC Signs

Maintaining proper signage for your business is one of the most important things you can do to draw in new customers and keep your current ones coming back. But with so many options out there, how do you choose the right sign? BSC Signs has been helping businesses just like yours for over 25 years, and we’re here to help you too. We’ll work with you to create custom signs that are sure to turn heads and attract new business. And we don’t just stop there – we also offer sign maintenance and signage repair services to keep your signs looking their best all year long. Contact us today to get started!

Outdoor Logo Signs Give Your Storefront Personality

Outdoor Logo Signs Can Transform Your Storefront

Your storefront is the first and last chance you may get to convert a consumer. Outdoor logo signs should enhance your storefront and deliver an experience that separates you from the competition. 

A custom storefront sign can reinforce your brand story for consumers familiar with your brand and also be powerful and attractive enough to convert people who are first-time consumers.

Outdoor Logo Signs for Storefront
Custom channel letter logo signs for Plante.

Dimensional Outdoor Logo Signs

Dimensions will add life, movement, and energy to your storefront sign. Your logo is what will distinguish your brand from the competition and communicate your brand story and message. It is the main tool you have to convince consumers that you are the right choice – the only choice. 

The best logos will make an emotional connection and capture your brand personality.  It should represent and respect your industry, but also have traits that are unique to your business and the experience you are offering. 

Add Credibility to Your Brand

Our sign fabrication team is exceptional at turning your 2D logo into a stunning and realistic 3D replica of your logo. Using high-quality materials, artistry, creativity, state-of-the-art technology, and an understanding of the latest techniques, you’ll get an impressive logo sign that makes your brand look and feel more credible to consumers.

Compliment Your Storefront

Customize your logo signs to flow with the storefront. The shape and size should be pleasing and proportional to the building and positioned for maximum visibility. The style should accentuate your brand personality and image.  

A 3D rendering of the logo will also strengthen brand awareness and recognition. You want your logo to be easily recognized and elicit positive associations. We’ll help you bring out the right attributes that define your brand. Our techniques include precise color-matching and capturing the unique visual language of your logo. 

Optimize Visibility With LED Lighting

Visibility is the key to brand awareness. LED lighting is going to increase visibility and add an attractive ambiance to your storefront both day and night and in any kind of weather.

Incorporate LED lighting into your outdoor logo signs to optimize visibility and to add a visual element that will turn heads and get you more attention. Consumers can’t choose your business if they don’t notice you. 

Get Custom Outdoor Logo Signs to Compliment Brand and Storefront

We’ll work with you from concept to completion. 

Get custom outdoor logo signs using the best materials, tools, technology, and the creative and practical sign design skills of our fabrication and installation team. 

Contact us to start the creative process.

Get An Illuminated Blade Sign For a Classic Storefront Look

Illuminated Blade Sign For A Classic Storefront Look

Custom signs make your brand come to life. We love taking a logo and custom fabricating a storefront sign that perfectly reflects your brand personality. For an eye-catching and attractive storefront look, the illuminated blade sign is a classic choice.

The Importance of a Custom Storefront Sign

Illuminated Blade Sign For Motomaki In Colorado
This storefront blade sign was custom created for Motomaki in Colorado, including 3D features and illuminated letters.

A well-designed storefront sign can increase awareness and give your brand a bigger presence in the local landscape. For many, the storefront is their first introduction to a new brand. The storefront sign could be the difference between them entering your business or passing it by. 

For customers who are already familiar with your brand through other marketing efforts, a custom sign makes your storefront instantly identifiable and feel familiar, which leads to stronger brand affinity. 

Reaching consumers through marketing and advertisement often comes with a promise that you are the right choice for their business. A storefront sign that brings your brand personality to life will make customers feel confident that you can follow through on the promise made in advertisements. 

Blade Signs are Visible From Both Directions

When it comes to being the most visible and attractive and capturing the attention of pedestrians, shoppers, and motorists, the illuminated blade sign is a smart choice. The blade sign protrudes from your building façade. Combined with the double-sided graphics, this sign draws attention from every direction. 

Keep the design simple and succinct, featuring just your logo and name, making it more easily recognizable at a glance. 

Customizable Features of an Illuminated Blade Sign

The shape, size, illumination, colors, textures, materials hardware are all fully customizable. Every inch of your storefront sign should add value to your brand.

Choose to illuminate the sign, or choose features to light up, like lighting just the lettering or the logo. The right lighting won’t just make your sign more visible day and night but will add dimension and character. 

Contact BSC for a Storefront Illuminated Blade Sign

Our fabrication team can perfectly replicate your logo, typography, and colors to bring your brand to life. Adding 3D elements, raised lettering, and illuminated features will give our storefront and brand more credibility with consumers.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

A Custom Lit Channel Sign Is The Ideal Building Sign

Custom Lit Channel Sign

No one gets more excited about a custom lit channel sign than the BSC fabrication team. Channel letter signs are some of the most classic building signs for a business, regardless of industry. They are versatile, fully customizable, and allow your brand personality to shine. If you’re looking to grow and expand your business, talk to us about a custom lit channel sign. 

The Benefits of a Custom Lit Channel Sign

We love a custom lit channel sign because it gives us multiple areas to be creative and tailor each sign to bring out your brand personality. 

Elements to bring out brand personality:

  • Signature font and colors
  • Proportions and placement
  • Custom lighting
Custom Lit Channel Sign
A beautiful example of a front-lit channel awning sign for Alfalfa’s with the signature green alfalfa leaf apostrophe.

Capture Signature Brand Font and Colors

Channel letter signs are custom formed in our state-of-the-art facility, where we have the space to create large building signs for businesses and commercial establishments. We can make your brand larger than life, perfectly replicating your signature brand font and colors.

Similarly, we can color-match, increasing brand recognition and cohesion. 

Proportions and Placement

Because each letter is individually formed, we can customize channel signs in shape, size, and proportions to flow with your building and storefront giving the most pleasing aesthetic. While most custom lit channel signs live on a building façade, we can also tailor channel signs to sit on top of an awning. Proportions and placement are significant players in the overall impact of a channel sign. 

Custom Lit Channel Sign

Custom lighting is the main characteristic associated with a channel sign. There are several lighting styles:

  • Front-Lit
  • Reverse-Lit (Halo-Lit)
  • Combination
  • Open Face

Modern custom lit channel signs use LED lighting systems for cost, safety, efficiency, and sustainability. However, if an open-face lit channel sign is the right style for your brand, neon is typically the style of choice. 

Work With BSC on Custom Lit Channel Signs to Grow Your Business

Our team will guide you from idea to installation. Contact us today to get started. 

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Multi-Tenant Monument Sign Design Considerations

Custom Multi-Tenant Monument Signs

A monument sign sits proudly at the entrance to your property and is often the first impression you get to make. While many monument signs represent a single company, building, or complex, multi-tenant monument signs have a more challenging task to accomplish. Not only do they need to define your establishment and brand, but they also make every tenant stand out and give them space. Let’s talk about successfully designing and fabricating a multi-functional, multi-tenant monument sign.

Solving the Multi-Tenant Monument Sign Puzzle

Most signs are multi-purpose, but none more than the multi-tenant monument sign. There are three areas to consider when we design and fabricate a monument sign:

  • Practical Elements
  • Branding Elements
  • Electrical Elements

Each element needs to be represented and strategically implemented to complete the puzzle and deliver a positive and strong impression. 

Multi-Tenant Monument Sign
A 20′ tall multi-tenant monument sign for Fay Myers with reversed out tenant logos and internally illuminated.

Practical Elements

A monument sign should be an extension of your building and property. The materials, shape, and size need to compliment the surroundings and create a pleasing visual. Bigger is not always better; it’s about finding the right proportions and architectural elements that make the monument sign feel like it belongs.

Finding a natural, physical flow and the right proportions is essential, but with a multi-tenant sign, you also have to consider the number of tenants you represent. The number of tenant spaces will play a factor in the size and construction of the sign.

Branding Elements

First and foremost, you are representing your building and facility. Consider your overarching brand identity that attracted tenants in the first place. Think about the types of tenants you are trying to attract and how you can express the value of your building. 

Second, the sign needs to give enough space on the sign for each tenant. Give every tenant room to shine and make them easily visible to clients. Allowing each tenant to stand out makes everyone stand out, both you and the tenants, and makes tenants feel valued. 

It’s up to you whether you allow each tenant to express their brand aesthetic in their tenant slot or choose to keep all tenant signs uniform in style for a more cohesive look. Either way, we’ll help you find the most pleasing aesthetic and the best solutions to achieve your vision. 

Adequate signage space in your tenant monument signs is an attractive sales point, making your establishment a hot commodity. It’s good business any way you look at it. 

Electrical Elements

The final puzzle piece is illuminating the monument signs internally or externally. An electrical source needs to be available and may play a factor in placing your monument sign and the best lighting style.

Contact BSC to Design and Fabricate A Multi-Tenant Monument Sign

Our skilled designers and fabricators will guide you through every step, ensuring that we consider every piece of the multi-tenant monument sign puzzle. 


Contact us today to get started.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Essential Custom Business Signs to Support Business Goals

Custom Channel Letter Signs

As the new year approaches, many businesses are taking stock of the past year, looking at strengths and weaknesses, and making plans for the future. Many are looking at ways to enhance and improve business strategies to grow and increase revenue. Don’t underestimate the power of essential custom business signs to increase brand awareness and increase revenue. 

Essential Custom Business Signs

Physical business signs are all about creating brand awareness. Signs engage your target audience and strengthen your positioning in the local market. There are essential custom business signs that every business should have to drive more traffic and revenue. 

The type of sign depends on your industry, business, location, and intended purpose. Let’s go over some of the essential custom business signs that may help achieve your business goals. 

Essential Custom Business Signs
Custom monument sign for Tabor Center.

Pylon and Pole Signs

These signs are great for any business located on a busy street or intersection or off the highway. Pylon and pole signs can be seen from great distances, allowing motorists to make the right moves to arrive safely at your front door. 

Pole signs tend to feature one brand, while pylon signs can house many tenants in one custom frame, like a shopping plaza or office park. 

Monument Signs

Grand free-standing sculptural signs that sit ground level to draw attention to your location. Monument signs are popular for businesses that sit back from street view, large corporations, hospitals, government buildings, and school campuses’.

Building Logo Signs

Your main brand identifier. The building logo sign should be easily recognizable and consistent with all other branding and marketing. The style will depend on your personal preference, location, and brand to bring out the right personality and associations to attract the right audience. 

Wayfinding and Directional Signs

While pole, pylon, monument signs, and logo signs bring your brand to life, you’ll need directional and wayfinding signs that connect all your signs and help consumers navigate their way to your business. 

Illuminated Signs

Elevate the effect and the visibility of your signs with custom lighting. LED lighting systems for channel letter signs and cabinet signs make illuminating your signs, both inside and outside of your business, cost-effective and efficient.

Work With BSC on Essential Custom Business Signs

Our team can help you choose the right style and customize each sign to bring out your brand personality, separate you from the competition, and enhance your brand profile in the local landscape. 

Contact us to talk to a sign fabrication expert on the best sign style for your business.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Custom Business Signs Bring Your Brand to Life

Custom Channel Letter Sign

Your brand is your calling card to the world. The stronger and more consistent you are in presenting your brand to the public will increase awareness and recognition. While most people think of a logo as something that you employ digitally, custom business signs bring your brand to life and draw in potential customers to your place of business. 

Build Brand Awareness With Custom Business Signs

Great custom signs will engage your audience and separate your business from the competition. The more consistent your signs, the more easily consumers will recognize and recall your brand in times of need. 

A custom sign should benign your logo to life and be easily recognized and understood to generate brand awareness and draw more traffic to your business. 

Custom Business Sign Design and Fabrication
We make your logo come to life and find the right custom business sign style to promote and grow your business.

Choosing the Right Sign Style

There are many styles of signs that serve various purposes. However, a universal purpose is to increase brand awareness and interest. Finding a similar sign style across all business signs will create brand consistency and be more easily recognized. 

Typically you’ll be looking at three types of signs:

  • Logo Signs 
  • Informational/Directional Signs
  • Promotional Signs

In a landscape full of signs and logos, you need yours to deliver a clear and concise message about your brand values and the products and services you offer.

Design and Fabrication Techniques

Once we understand the type of sign and the purpose, we work with clients to develop a design and utilize the appropriate custom sign fabrication techniques to accomplish their business sign goals. 

Your logo, signature colors, imagery, and font are all design elements unique to your brand and accentuate your brand personality. 

Get Consistent Custom Business Signs

By working with BSC on custom business signs, you get consistency from sign to sign. Regardless of the purpose and the message, our team will design and fabricate custom signs to your exact specifications so you can seamlessly bring your brand to life and connect with the local audience with a strong and consistent brand voice and image. 

Get in touch to consult with a design and fabricating expert on the right signs for your business.

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming. 

Custom Signs Inspire Confidence and Improve Brand Reputation

Custom Signs and Custom Fabrication

If your brand is an intangible concept that encompasses your mission, vision, and values. Signs and graphics are the tangible tools used to communicate your brand message in unique and captivating ways. Work with our design and fabrication team on custom signs. We’ll find ways to separate your brand from the competition, improve brand reputation, and, ultimately, drive more sales. 

Custom Signs Bring Out Your Brand Personality

Your brand is more than a logo or your primary products and services; it is the soul of your business. Custom signs are the physical embodiment of your brand. Signs should create visual and identifiable markers, illicit positive associations, and attract and engage consumers on an emotional level. 

Custom Signs and custom sign fabrication
A fabrication overview. This is where the magic happens!

Consumers have a choice in who they choose to support. They may need your products and services, but they choose you because they connect with your brand. Our job is to find the qualities that represent your brand and project your brand personality, image, and unique selling point to your target audience.

Consistent Branding

We specialize in visual marketing, bringing your brand to life in our state-of-the-art fabrication facility. Before we begin the fabrication process, design specialists will sit with you to understand your brand and target audience. 

The branding solutions we choose must be consistent across the board. Consistency strengthens your message and makes a stronger impact. When you are consistent in style, tone, and messaging, it shows confidence in your brand, which, in turn, inspires consumer trust and confidence. 

Visual Brand Identifiers

Every brand has visual identifiers, like a signature color, font, symbol, and imagery. Our job is to take each of those identifiers and use them consistently in all branding solutions. While creativity is a big part of what we do, recreating your exact font, symbols, imagery, and color require precision and skill. 

We ensure that your signature font, colors, and imagery are instantly recognizable and become synonymous with your brand using cutting-edge technology and high-quality materials. 

Get Custom Signs and Branding Solutions

We make your brand come to life in our state-of-the-art fabrication facility, finding unique solutions, materials, and techniques to create visual representations of your brand. Our team will oversee every aspect from idea to installation for a seamless process and exceptional results. 

If you’re looking for custom branding solutions to strengthen your brand identity, contact us today!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.