For business owners aiming to capture attention in bustling commercial districts, making your storefront stand out is paramount. In areas with heavy foot traffic, where potential customers are constantly moving, your signage needs to be highly effective. This often leads to the question: are projecting signs the right choice for maximizing visibility and impact? The answer, for many, is a resounding yes. These unique signs offer distinct advantages over flat wall-mounted options, especially when vying for attention on a busy street.
How Projecting Signs Improve Visibility from Sidewalks and Busy Streets
Unlike traditional flat signs that are only fully visible when a pedestrian is directly in front of your storefront, projecting signs (also known as blade signs or flag signs) extend outward from your building’s facade. This simple yet effective design offers several key benefits for visibility:
- Catching Eyes from a Distance: As people walk or drive down a street, a projecting sign is visible from a much wider angle than a flat sign. It acts like a beacon, drawing attention from further down the block and allowing potential customers more time to notice your business as they approach.
- Two-Sided Advertising: Most projecting signs are double-sided, meaning your message is displayed to traffic moving in both directions along the sidewalk or street. This doubles your advertising exposure, ensuring no potential customer misses your brand.
- Standing Out in a Cluttered Environment: In areas with many storefronts, flat signs can blend into the background. A projecting sign literally stands out from the crowd, creating a distinct visual presence that commands attention and helps your business differentiate itself from neighbors.
- Enhanced Pedestrian Navigation: For pedestrians, these signs serve as clear markers, making it easier to locate your business, even amidst a flurry of activity and other visual distractions.
Design Tips to Maximize the Impact of Projecting Signages in High-Traffic Areas
To truly leverage the potential of projecting signs in a busy environment, thoughtful design is crucial:
- Keep it Concise and Clear: With limited viewing time for passing traffic, your message must be brief and impactful. Focus on your logo, business name, and perhaps a very short tagline. Avoid cluttering the sign with too much text or too many images.
- Strong Contrast and Readability: Use highly contrasting colors between your text/graphics and the background to ensure maximum readability, even from a distance. Choose clear, legible fonts that are easy to process quickly.
- Strategic Lighting: For nighttime visibility, illumination is non-negotiable. Consider back-lit designs where the light shines through the sign face or halo-lit designs where light creates a glow around the letters. External spotlights can also highlight your sign effectively.
- Material Selection: Choose durable materials like metal (aluminum, steel), acrylic, or high-density urethane that can withstand weather and maintain their appearance. The material should also align with your brand’s aesthetic.
- Appropriate Size and Projection: Ensure the sign is large enough to be seen from a distance but not so large that it obstructs the sidewalk or violates local regulations. The projection distance should be sufficient to clear any obstacles and maximize visibility.
Projecting signs are an excellent investment for storefronts with heavy foot traffic, offering superior visibility and a unique way to capture attention. For specialized and high-quality projecting signs that make a powerful statement in high-traffic areas, contact BSC Signs today. Let us help your business get noticed!
