Make a Lasting First Impression with Effective Wayfinding Signage


Do you believe that first impressions are vital? If so, then the first impression your visitors get of your business should be the most positive one possible. After all, a great first impression can make the difference between landing and losing new customers. So what do you need to know about wayfinding signs? First, understand that wayfinding signage refers to directional signs and directories that direct visitors to different areas of your business facility or building. It also provides instructions on how to use elevators, restrooms, etc., within your location as well as information regarding building services and facilities.

Where to Place Wayfinding Signs

Interior Branding Solutions
Wayfinding signs help keep people moving in the right direction while boosting your brand.

It can be easy to overlook, but it’s important to remember that wayfinding signage is an aspect of facility design. Make sure you know where signage should go and how it should be designed so that everyone in your facility knows exactly where they are at all times. For example, if you’re designing wayfinding for an office building, make sure wayfinding signs are placed near elevator banks and large intersections. That way people know when they need to turn left or right to find their destination.

Why Use Directional Signs?

Most of us lead busy lives, and when we’re out in public it’s easy to get distracted by your phone or just get plain lost. Directional signs help keep people moving in the right direction and reduce distractions. Directional signs are especially useful in high-traffic areas. Not only do they help people find their way around, but they help guide traffic flow. They also encourage repeat business because customers can find what they’re looking for quickly and easily on future visits.

How Wayfinding Signs Improve Safety

By strategically placing wayfinding signage throughout your building, you are improving safety for both guests and employees. By clearly outlining floor plans, corridors, exits and other important locations, you can reduce stress and help make sure your visitors know where they are at all times. In addition to improving safety for all visitors and employees in your building, effective wayfinding signage makes it easier for people to navigate on their own once they’ve left a certain area.

How Aesthetics Impact the Bottom Line

We don’t realize it, but we make split-second decisions about which spaces are worth our time and money — and which ones aren’t. If you want to capture your audience’s attention from the very first moment they enter your building, wayfinding signage with consistent design is key.

At BSC Signs we specialize in designing and manufacturing wayfinding signs to fit your business needs. Contact us today and we’ll help you design a directional sign strategy that will make a great first impression. 

The Art of Custom Signs: How to Make Your Business Stand Out

Custom signs are not only great ways to express your brand, but they also have functional value as well. As their name suggests, custom signs can be designed specifically to work in the environment they will be placed in, making them more effective at catching the attention of potential customers than traditional signs that are more one-size-fits-all.

Why Having Custom Signs Will Increase Traffic

To get your business noticed, there are a number of steps you can take. One of these is custom signs that will catch your customer’s eye and make them more likely to stop and look at what you have on offer. The problem with many businesses is that they fail to think outside of their box and rely too heavily on whatever products they happen to be selling at any one time. This means that if customers aren’t looking for those products, they might not even notice your store or brand. However, if you invest in custom signs with consistent branding, then people who walk past your store or visit your website will immediately know what it is you do – and why they should buy from you instead of someone else.

Combining Colors, Logos, and Fonts

Before designing you sign it’s critical to understand how colors, logos, and fonts work together.

When designing a custom sign, it’s critical that you understand how colors, logos, and fonts work together. If you put them together in a way that has no connection or meaning behind it, your sign is going to be aesthetically appealing — but not very functional. Knowing how these elements will combine is key to designing effective signs.  A good designer can help you choose which combinations are most effective for your brand. But, don’t be afraid to take matters into your own hands either; creating some mockups at home with some paper and pencil can go a long way toward helping you determine what works best for your brand.

Making The Right Choice with Materials

When it comes to custom signs, people often don’t realize how many choices they have. If you are looking for attractive and long-lasting signs, you should consider your choice of materials carefully. The location of the sign will also help to determine the material you should use.

Letting Experts Create the Perfect Sign For You

You don’t have time to figure out how best to market your business. Let a professional do it for you! If you have any interest in growing your business and brand, it’s important that you look into getting custom signs.

At BSC Signs we specialize in designing and manufacturing custom signs to fit your business needs perfectly. Contact us today and we’ll help you design a custom sign that will make your business stand out from the crowd.