5 Reasons why a neon sign is your best signage choice

neon signs for your bar

It is not just its amazing and cool retro look that so many business owners are after these days, but the fact that neon signs are one of the most cost-effective advertising investments a company owner can make. Neon signs have been in the market since the early 1900’s and have evolved to an extremely affordable and flexible advertising solution.

The magical glow of a neon sign is irresistibly attractive to all human beings. After decades of providing the best commercial signage services to Colorado company owners, at BSC Signs, we have noticed that basically, nothing can compete with the vividness of a neon sign. The endless possibilities of neon sign design and its creation make it an art form that our skilled craftsmen have mastered with first-rate precision.

Neon sign benefits

Neon is a glass tube filled with an inert gas, at a lower pressure than that found in the atmosphere. An electric discharge is passed through it, creating a soft glow and illuminated reaction. Neon tubes are easy to handle, making them extremely versatile. Their wide range of benefits makes them the perfect option for basically any business.

Neon signs
Neon signs are perfect options for energy efficiency.

Energy Efficient

Neon signs are popular among business owners because of their low energy demand. Because of their chemical composition, which physically interacts with electricity, neon lights use about 50-60 percent less electricity than conventional bulbs. This translates directly to your energy bill.

Durability

Neon signs are very durable and will last a long time. In general, a neon sign is expected to have a long lifespan. Besides, professional maintenance will easily catch any issues before becoming serious damages.

Eco-friendly

Since they have such a low energy demand and long lifespan, neon signs are becoming an excellent eco-friendly signage option. The less energy you consume, the less carbon footprint is generated. In addition, because they last longer and have to be changed less frequently, the amount of material waste is significantly reduced.

Versatile

The huge range of colors available in neon signs, besides the amazing flexibility feature, makes neon signs extremely flexible. The designing possibilities with neon signs are virtually endless.

Extremely attractive

Neon signs are eye-catching and visually very appealing. Especially, in the dark or at night, when their glow is at its best. The possibility of using any color and building any shape makes them easy to create amazing masterpieces.

BSC Signs has been designing, making and installing custom neon signs in Colorado from Denver and Aspen to Pueblo and Cheyenne for decades. Contact us, boost visibility and add character to your business sign.

5 Most common mistakes in sign design

signage design

Business signs are extremely important and efficient marketing elements to establish your brand. A well-designed business sign should accurately display vital messages and information aligned with your business goals and campaigns. Nonetheless, making mistakes in its design can, on the contrary, project a poor image of your business, scaring even the most faithful customers.

BSC signs have been providing the best signage services to Colorado business owners for decades, and we have seen many companies making the same mistakes on their signage design. Therefore, today we would like to share the 5 most common sign design mistakes business owners make, and easy tips to avoid them.

Sign design failures

Install signs in Colorado
Proper installation is essential for an effective signage.

Being creative is great when designing your business brand, logo or signage. However, you have to keep in mind that in order for your commercial sign to be effective it has to be clear and striking. This means potential customers must be able to understand it and like it, in a blink of an eye.

Artwork

Try not to overuse graphics and art. Even though the art can be extremely eye-catching, it might steal peoples attention, failing to project the desired message. You can use your logo in the sign, but avoid making it the main element.

Fonts

The font type is extremely important. Try to stick with traditional and easy fonts. Many designers try to use fonts that can be related to the brand or product advertised, however, this could make it unreadable. Customers have only seconds to see, read and understand your message.

Color contrast

Selecting the colors in your signage is extremely important. It is common to see signs with colors that make the message unreadable. Try to use contrasting colors between the background and the text on your sign.

Materials

With so many important tasks and steps to take care of when establishing a new business, it is quite common for business owners to forget about considering the best materials to use on their signage. Consider where you plan to place your signage. Is it going to be used for internal or exterior purposes? What kind of elements will it be facing, like heat, extreme cold, or weather elements like rain or snow?

Location

It is frustrating when we see great commercial signs but visually blocked by tree branches or other buildings. Remember that owning the best business sign in the world is useless if no one can see it. A professional sign company will check the surrounding area around your business in order to select the best place to install it. At the same time, they will be able to decide the best materials, shape, size, and steps presented above, to make an accurate and reliable decision.

Going over these steps will help on your signage design. However, it is best to put your project in the hands of professionals. Contact BSC Signs today, and get the best commercial signage solutions.