3 Reasons to Invest in an EMC Sign for Your Business

Electronic message center signs have several benefits that make them an attractive option when considering how to advertise your business, showcase special offers, and spread information in your community. Here are 3 reasons why EMC signs are right for you and your business.

1) Increase Brand Awareness

Visibility is key to getting noticed and increasing brand awareness. When potential customers can’t find your business, they will go elsewhere. Making sure that you have signs prominently displayed at entrances and visible from main roadways is one of the most effective ways of grabbing attention.  If a customer passes by your storefront or office building without noticing it, chances are he or she won’t be back anytime soon. But if you make it easy for them to spot your business with a sign out front, there’s a good chance they will come back — and refer their friends!

EMC Signs are great for targeted advertising

2) The Ultimate in Targeted Advertising

When you invest in EMC signs, you’re getting more than just a sign—you’re buying advertising that stands out. Traditional billboards and signage typically consist of static images and messages, but one of these signs is so much more than that. An EMC sign can contain multiple messages to reach as many people as possible with your message. Each message is customized and controlled by you, resulting in unparalleled targeted advertising

3) Save Money on Marketing

Do you want people to learn about your business, but don’t have a big marketing budget? Get people talking by installing one of our eye-catching electronic message centers, or EMC signs. Our custom-made signs are available in a variety of shapes and sizes, including tower signs and pedestrian signs. Talk about getting your money’s worth! With just one sign, you can get your marketing messages out all day long and save on other forms of traditional advertising.

Ready to create your Custom EMC Sign?

The team at BSC can fabricate and install a customized EMC display for your business that will turn heads. Contact us about your requirements and vision, and we’ll come up with a sign solution that is tailored to your company’s brand and needs.

Enhance your Brand with Architectural Sculptures

Sterling Ranch Architectural Sculpture - Striking architectural sign exemplifying its power to transform buildings into beacons

Architectural sculptures are 3D sculptures that provide a creative way to publicly display your brand in a more interesting way than traditional signage. Whether you’re selling homes, advertising products, or marketing services, you can use these sculptures to create an identity that will stand out from the crowd in both looks and imagination. 

An Innovative Alternative 

Instead of your logo printed on a sign in a retail space, how about an oversized custom art structure that’s highly visible from afar? These structures can be colorful and engaging for customers. This is a great alternative for businesses that want to highlight their logo or brand in a unique way. Sculptures can be made from metal, wood or other material and offer an innovative alternative to traditional signs. 


Architectural Sculptures make a statement

They Can Strengthen Your Brand

The key benefit of architecturally themed sculptures is they allow you to visually communicate your brand in a more interesting way than traditional signage. This can not only help your business stand out among its competitors, but it can also help strengthen your brand. It will differentiate you from other companies who rely solely on traditional marketing strategies (e.g., billboards and radio/television advertisements). 

Trust the Experts

We work with every client to collaborate on custom branding solutions from concept to installation. Contact our team to get started on designing sculptural signage to make powerful impressions on your customers.

BSC Signs is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.

Tamayo Modern Mexican

Tamayo Modern Mexican

Denver, CO

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Latinicity

What to Look For In a Sign Company

Latinicity

Chicago, IL

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Centennial Interport

Centennial interport

Centennial, CO

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MSU theme wall

MSU feature wall

Denver, CO

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Galaxy Walls @ Scott Carpenter

galaxy wall @ scott carpenter pool

BOULDER, CO

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Marcos Pizza Accent

Marco's pizza accent lighting

Westminster, CO

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Creative Samples

Creative samples

In late 2020, BSC purchased a Nova Photopolymer machine.  This particular machine creates photopolymer signs made to perfect ADA requirements.  We then add paint and substrates cut with our router or laser in house to create a wonderfully branded custom ADA Sign.  Let us help you with your next project!

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Sign Types – Which Sign Do I Need?

There are SO many sign types to chose from and so we’ve developed a graphic to help! This will give you ideas and some basic terminology to help you communicate what you are looking for.

Common Sign Types

So you signed your lease and now you are thinking about how customers are finding your location. You may need one or more of the signs in the graphic blow.

Electronic Message Center – Digital LED sign that has the capabilities of displaying words, images and figures.  This provides an opportunity to display new information for your business as often as you want.  EMC’s have many features such as user-friendly software, remote access, clear resolution and 3D graphics.

Monument Sign – A freestanding sign that is not attached to a building or structure and is typically low profile.  There is no open space between the ground and the sign with a structure that can be made out of masonry, wood or materials similar in appearance.

Logo Cabinet Sign – This is a common sign used on storefronts to showcase your logo.  The face material of the cabinet can range from acrylic or aluminum and have routed out face or routed with push thru letters.  These are typically illuminated with either LED’s or neon.

Window Vinyl – This type of advertising are decals or window graphics that are designed to adhere to the glass surface.  Vinyl on your storefront windows is a great way to display your branding as well as your products.

Directional Sign – Signs that indicate entrances and exits or giving directional information about goods and services of interest to the traveling public.  These can be illuminated or non-illuminated.

Halo Lit Letters – These are similar to a conventional channel letter except the lighting is exposed behind the letter.  Other names for a halo lit letter are reverse lit or back lit.

Awning Lettering – Awnings are a great architectural element that can dress up the front of your business.  They can provide shade and protect your customers from the rain.  The nice thing about awnings is they not only shield customers from the elements, but you can customize graphics that can be applied directly to the awning showcasing your branding.

Vinyl Mural Graphics – This is the same concept as window vinyl but can be on a larger scale.  They can be full wall wraps, partial wraps or die cut wall decals and lettering.  You can choose a focal wall within your space or partially wrap your lobby.

Projecting/Blade Sign – This type of sign can be mounted to your building or storefront pole or attached perpendicular to the surface of your building façade.  Projecting signs are an effective means of attracting foot traffic.

Neon Sign – These are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases.

A well designed sign package can intrigue customers and increase sales.

Channel Letters – Are a three-dimensional sign or letter fabricated from aluminum or acrylic and LED or neon lighting.   These signs are often 12” or taller per letter and internally illuminated offering great visibility.

Canopy Sign – Any sign that is a part of or attached to an awning, canopy, or other fabric, plastic, or structural protective cover (excluding a marquee) over a door, entrance, window, or outdoor service area.

Flat Cut Out Letters Flat-cut out lettering is a great option for many different types of businesses and can be installed as either interior or exterior signage. The variety of sizes, options and materials that are available with this type of sign make customization easy.

Arcade Sign –  a panel or cabinet that projects or hangs down from a canopy, soffit or ledge. Can have rigid or flexible (cable/chain) armatures.

Pylon Sign – Pole signs are typically supported by one or two poles located at a central entry point of shopping centers, malls, gas stations, car dealerships, commercial and industrial parks.  Pylon signs are helpful for companies that are located along highways or busy roadways.  Post & Panel Sign – Post and Panel signs consist of two posts and a single sign panel in between them. Typical Post and Panels tend to be economically designed with simple vinyl or metal posts and a clean sign face with little shaping.

Other Purchasing Concerns

As you can see, when it comes to signs, there are a variety of types, styles, and things to think about. However, not all buildings are created equal and each city and county have code that regulates signs. Let our consultants provide you with a design that achieves your goals and will be permissible by your jurisdiction. Contact us today to get started!

BSC SIGNS is an award-winning full-service licensed sign contractor and custom fabricator based in Broomfield, Colorado. We design, build, and install signage for businesses and organizations in Denver Metro, Boulder, Colorado Springs, and throughout Colorado and southern Wyoming.