Strengthen Your Branding Through Effective Signage

Sign installation in Colorado

Basically, every business owner or entrepreneur knows how important is to develop effective branding strategies in order to ensure the success of their product, services or project. Effective branding is the key to success, however, not everyone fully understands how to perform correctly their branding campaign. Especially, when they have a tight budget.

Effective and accurate branding will not only allow you to stand out from your competitors, but it will also help to build a solid and reliable image of your company’s services and products. Business signage comes to play a huge role in the development of that strong corporate image. When you effectively use signage to promote your business brand, it will not only help to engage and establish your corporate image, into your potential customer’s subconscious, but it will also help to create a cognitive mapping for future sales.

Signage Applications

Wall Signs & PlaquesA commercial sign can easily convey what your business is all about, based on the image that your brand projects. The signage will provide that so needed first impression to your potential partners and customers. The wide variety of types, styles and sizes of signage, provides an extended range of possibilities and combinations to solve virtually any issue or requirement. Nonetheless, it is important to remain as consistent as possible with your designs and selections, so your brand will get stronger every time.

Along with your brand design, you should consider the different options you have to display it. This will help develop an effective and accurate marketing campaign. Your brand’s image and identity can be easily strengthened with outdoor signage, custom wall murals, glass vinyl, door plaques, name plates, lobby signage and many other cool options. A professional signage company such as BSC Signs can help provide the best signage advisory, so your project flows smoothly from design to installation.

Signage Branding Options

With so many options out there, it could be tricky making the correct selections. Therefore, it is vital to consider your identity, products and services and what you wish to convey. These should help make the right choice.

Exterior Signage

monument signsOutdoor signs are great to make a lasting impression to potential customers. With so many people and drivers passing by your business, an outdoor sign is an effective way to invite people in.

Interior Signage

The interior of your office or shop is also an excellent opportunity to display your brand. From a cool and striking dimensional lettering in your lobby, to an elegant window graphic. They all can play a huge role establishing and solidifying your brand.

Traveling Signage

Business meetings and tradeshows are also amazing opportunities to establish your brand. Just imagine arriving at the show in a cool eye-catching branded vehicle and your staff displaying your brand on their cool corporate badges. Your business will stand out from the rest without a doubt. Don’t waste any more time. Contact BSC Signs today, and boost your brand to success.

What to include on your outdoor signage?

Faux foam monument signs

Outdoor signage is popular and efficient to promote your business, brand, services, products or new project. Commercial signs are not only a great way to effectively establish your brand’s image, but also a key element in the success of any branding campaign.

Many business owners spend a lot of time and money developing the best and coolest signage possible. However, many fail to consider the correct information or how to present it, once they have determined their design, and this is a huge mistake.

It is essential to keep in mind that people are busy, running, passing by or driving from one place to the other, minding their own business, and it is on that fraction of a second that you need to catch their attention. Nonetheless, getting them to notice you is not enough if they can’t understand what you are offering, selling or simply conveying. Therefore, it is important when designing your commercial signage, to consider the essentials to inform, before even considering the number of words, size, type, style and colors that your signage design should have.

Start with the Essentials

brick monument signEven though, every project is different there is standard and essential information that your signage should provide. For instance:

  • Company name
  • Phone number
  • Slogan
  • Website URL
  • Call to action

This doesn’t mean it has to be displayed all at once, you can make interesting combinations or simply rely on the most important regarding your needs and goals. However, these elements should give you a good starting point.

It is important to consider the target audience and their needs. This could also help determine the most essential information to provide. Remember, that in a blink of an eye your message should not only reach your target audience but also, it has to make an impact, therefore, the rule of thumb is to keep it simple.

Aesthetic Elements

Once you have analyzed all of these concepts and elements, you can start trying different colors, shapes, types, materials, and textures. Avoid using many colors or strange combinations. Stick to traditional contrasts and avoid abusing graphic elements.

A professional sign company can help to go through these steps and also help to determine the best way to use your possibilities in an efficient way. At BSC Signs, we have been helping business owners achieve and overcome their signage expectations. Our professional staff will personally work with you in order to build the most amazing, cool and eye-catching commercial signage. Contact us today and boost your business to success.